For Sundance 2010, TR created a dynamic turn-key experience for sponsors & guests.  During our daytime activation, we hosted a DJ series in our gifting suite, which became a retreat, as celebrities chilled by the Remy-sponsored bar; sampled Blue Print Cleanse juices; and picked up amazing gifts such as Rebecca jewelry, digital gift cards from Giiv.com, and year-long movie passes to AMC theaters.  At night, we opened our doors to nightclubs The Eldridge and GoldBar, and to our 2nd AXE activation.   Our day-to-night programming resulted in over 280MM media impressions, and our suite was featured in Vanity Fair, Us Weekly, InTouch, People, TMZ, and Radar.com among others.