Matefit - The U.S.A Launch
With the help of Talent Resources, Matefit Tea blasted onto the US Scene. TR placed products in music videos with Nicki Minaj, Brittany Spears and Big Sean followed by Social Media and press. Click here to read more about Matefit:
dunkin donuts- the lovers
To celebrate Valentines Day, Talent Resources secured America's newest "lovey" couple: The Bachelorette Kaitlin Bristow and her hunky husband Shawn Booth to announce the launch of their #HeartShapedDonuts! Click here to read more:
Citizen Watch- Kelly Clarkson
Talent Resources secured American Idol and Grammy Winner Kelly Clarkson to be the face of their "Unstoppable" campaign. The Campaign ran for two years and included print and video advertisements as well as opportunities for Kelly to wear the watch on all major talk show appearances, red carpets, interviews, and all of her performances.
It's not enough anymore just to give consumers what they're looking for, if they know what they want they can get it with a click any time. To get a consumer excited, you have to offer something they're not expecting and subscriptions are an ideal instrument for surprise. Subscription boxes tap into influencers to help display all the unique products they send customers while also showcasing the value of the products in relation to the cost of the box. Utilizing influencer marketing has shown a significant increase in sales and overall engagement with the brands.