Acker Wine Case Study | Talent Resources
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Acker Wines.

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Acker Wines

Acker Wines

What began as a package store in 1820, today stands as the oldest and  most respected wine shop in America, the largest global wine auction  house, and the preeminent destination for fine wine worldwide.

 

For its  nearly 200-year history, Acker Merrall & Condit, now known simply as  “Acker”, has been a true one-stop-shop for expert wine services in every  form. Its culture is deeply rooted in customer service, upholding a  commitment to the highest standards, applied across a vast array of  amenities including a world-class wine club, fine wine retail inventory, a  wine concierge service, advisement on wine as an investment, cellar  consultations and appraisals, first-class wine education programs,  bespoke events and tastings, corporate business services, and its crown  jewel, global fine and rare wine auctions.

Kyle Kuzma

5.8M Followers

  • Los Angeles Lakers

  • First Round Draft Pick out of  University of Utah

  • 2017 NBA All Rookie First Team

  • 2018 Rising Stars MVP

  • 2020 NBA Finals Champion

Paul Pierce

857k Followers

  • Boston Celtics, LA Clippers

  • 10x NBA All Star

  • #34 Retired by Boston Celtics

  • 2008 NBA Finals MVP

  • 2008 NBA Finals Champion

Influencers

Acker Wines hosted a digital wine tasting series throughout the  month of October 2020.

Talent Resources Sports helped Acker Wines partner with past and  present NBA Legends for the Acker Wines All-Stars Uncorked Wine  Tasting Series. Throughout the Month of October, Acker Wines sat  down with JJ Redick, Carmelo Anthony, Kevin Love, as well as TRS  secured Talent NBA Legend Paul Pierce and recently crowned NBA  Champion Kyle Kuzma to connect over a common passion, wine.

Using Zoom, these events were brought to life and panelists and  attendees had a great time learning, discussing and tasting wine!

Client

Acker Wines

Deliverable

Digital Wine Tasting Series

Industry

Beverage

Events

Social Content

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