Talent Resources collaborated with Dahlicious Organic to secure a celebrity spokesperson for their activation at Expo East, one of the largest consumer product goods conferences in the country. Given the influence of Indian heritage and cold, creamy traditional Lassi in Dahlicious products, supermodel Rachel Hunter was an authentic and natural fit having spent time studying health and wellness tips in India, featured on her television show Rachel Hunter's Tour of Beauty. While at Expo East, Rachel created content for the brand that was designed to drive traffic to the Dahlicious activation and for further promotion on their owned and operated social media channels. In addition, Rachel was integral in creating customized videos that the Dahlicious sales utilized in order to close large retail accounts of companies Expo East that were looking for new products to place in their stores.
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