Client
Il Makiage
Here’s how we helped
Il Makiage.
Il Makiage, one of the most prestigious makeup brands in Israel, partnered with Talent Resources' social media and influencer procurement teams to curate, create and implement their US influencer launch strategy throughout the summer of 2018.
Deliverable
Field
Impressions
Anastasia Karanikolaou
7M
@stassiebaby
Sofia Richie
6.3M
@sofiarichie
an effort to make an immediate impact and generate consumer awareness, Talent Resources recommended that Il Makiage utilize a diverse array of today's most popular celebrities and sought after digital beauty influencers to promote the company's high maintenance values via their Instagram and Youtube platforms while employing Il Makiage's campaign taglines "Who wants to be low maintenance anyway?" and "I'm a High Maintenance B." Talent Resources devised an influencer strategy that would blitz the social media landscape during the brand's initial summer launch with over fifteen different influencers driving traffic to the Il Makiage e-commerce store as well as their various brick and mortar pop-up locations.
Campaign Impact
Estimated Impressions
Engagement
Total Video Views
Total Comments
Total Likes
US Influencer Launch
Beauty
14,588,110
Case Studies
Here’s how we helped
Il Makiage.
Il Makiage, one of the most prestigious makeup brands in Israel, partnered with Talent Resources' social media and influencer procurement teams to curate, create and implement their US influencer launch strategy throughout the summer of 2018.