Client

Il Makiage

Here’s how we helped
Il Makiage.

Il Makiage, one of the most prestigious makeup brands in Israel, partnered with Talent Resources' social media and influencer procurement teams to curate, create and implement their US influencer launch strategy throughout the summer of 2018.

Deliverable

Field

Impressions

Anastasia Karanikolaou 

7M

@stassiebaby

Sofia Richie

6.3M

@sofiarichie

an effort to make an immediate impact and generate consumer awareness, Talent Resources recommended that Il Makiage utilize a diverse array of today's most popular celebrities and sought after digital beauty influencers to promote the company's high maintenance values via their Instagram and Youtube platforms while employing Il Makiage's campaign taglines "Who wants to be low maintenance anyway?" and "I'm a High Maintenance B." Talent Resources devised an influencer strategy that would blitz the social media landscape during the brand's initial summer launch with over fifteen different influencers driving traffic to the Il Makiage e-commerce store as well as their various brick and mortar pop-up locations.

Campaign Impact

Estimated Impressions

Engagement

Total Video Views

Total Comments

Total Likes

US Influencer Launch

Beauty

14,588,110

Case Studies

Here’s how we helped
Il Makiage.

Il Makiage, one of the most prestigious makeup brands in Israel, partnered with Talent Resources' social media and influencer procurement teams to curate, create and implement their US influencer launch strategy throughout the summer of 2018.

Client

Il Makiage

Deliverable

Industry

Beauty

Impressions

14,588,110

Anastasia Karanikolaou 

@stassiebaby

7.4M

Sofia Richie

@sofiarichie

6.4M

an effort to make an immediate impact and generate consumer awareness, Talent Resources recommended that Il Makiage utilize a diverse array of today's most popular celebrities and sought after digital beauty influencers to promote the company's high maintenance values via their Instagram and Youtube platforms while employing Il Makiage's campaign taglines "Who wants to be low maintenance anyway?" and "I'm a High Maintenance B." Talent Resources devised an influencer strategy that would blitz the social media landscape during the brand's initial summer launch with over fifteen different influencers driving traffic to the Il Makiage e-commerce store as well as their various brick and mortar pop-up locations.

Campaign Impact

14,588,110

Estimated Impressions

3.57%

Engagement

667,514

Total Video Views

10,375

Total Comments

1,725,685

Total Likes

Stephanie Shepherd

6.8M Followers

330K Average Likes

Il Makiage, one of the most prestigious makeup brands in Israel, partnered with Talent Resources' social media and influencer procurement teams to curate, create and implement their US influencer launch strategy throughout the summer of 2018.

US Influencer Launch

Il Makiage, one of the most prestigious makeup brands in Israel, partnered with Talent Resources' social media and influencer procurement teams to curate, create and implement their US influencer launch strategy throughout the summer of 2018.

Stephanie Shepherd

1.5M Followers

30K Average Likes

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