Il Makiage, one of the most prestigious makeup brands in Israel, partnered with Talent Resources' social media and influencer procurement teams to curate, create and implement their US influencer launch strategy throughout the summer of 2018.
Client
Il Makiage
Deliverable
US Influencer Launch
Industry
Beauty
Impression
14,588,110



Here’s how we helped
Il Makiage.
Case Studies

Il Makiage
an effort to make an immediate impact and generate consumer awareness, Talent Resources recommended that Il Makiage utilize a diverse array of today's most popular celebrities and sought after digital beauty influencers to promote the company's high maintenance values via their Instagram and Youtube platforms while employing Il Makiage's campaign taglines "Who wants to be low maintenance anyway?" and "I'm a High Maintenance B." Talent Resources devised an influencer strategy that would blitz the social media landscape during the brand's initial summer launch with over fifteen different influencers driving traffic to the Il Makiage e-commerce store as well as their various brick and mortar pop-up locations.

14,588,110
Estimated Impressions

3.57%
Engagement

667,514
Total Video Views

10,375
Total Comments

1,725,685
Total Likes
Campaign Impact

Anastasia Karanikolaou
@stassiebaby
7.4M

Sofia Richie
@sofiarichie
6.4M

Carli Bybel
4.9M Followers
100K Average Likes
Il Makiage, one of the most prestigious makeup brands in Israel, partnered with Talent Resources' social media and influencer procurement teams to curate, create and implement their US influencer launch strategy throughout the summer of 2018.

Teala Dunn
3.1M Followers
60K Average Likes
Il Makiage, one of the most prestigious makeup brands in Israel, partnered with Talent Resources' social media and influencer procurement teams to curate, create and implement their US influencer launch strategy throughout the summer of 2018.

Stephanie Shepherd
1.5M Followers
30K Average Likes
Il Makiage, one of the most prestigious makeup brands in Israel, partnered with Talent Resources' social media and influencer procurement teams to curate, create and implement their US influencer launch strategy throughout the summer of 2018.

Manuel Gutierrez
4.3M Followers
100K Average Likes
Il Makiage, one of the most prestigious makeup brands in Israel, partnered with Talent Resources' social media and influencer procurement teams to curate, create and implement their US influencer launch strategy throughout the summer of 2018.
