Case Study

How Ohza Successfully Used Influencer Marketing to Build a

Multi-Million Dollar Brand

Discover how Talent Resources helped Ohza build a brand and loyal customer base through influencer marketing that even landed the founder on Forbes 30 Under 30 list.

The Power of Influencer Marketing

Ryan Ayotte, 26, is the founder of Ohza. In June 2019, after attempting to mix mimosas on a tippy boat off Cape Cod with some friends, he saw a need for "convenient" cocktails that were less caloric and less sugary than the malt beverages on the market. With no preservatives or artificial flavorings, Ohza makes four flavors of mimosas and bellinis sold directly to consumers in 43 states and in 1,700-plus retailers in the Northeast, including Whole Foods. With less than $600,000 in funding, Ayotte says Ohza will see revenue in the seven figures this year, 30 times more than in 2019. 

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See how Talent Resources helped jump-start Ohza leading Ryan Ayotte to become listed in Forbes 30 under 30 in 2021.

Influencer Marketing

Influencer Seeding

PR Strategy