Daily, the average person spends about two hours of their time on social media. This figure is an average between the people who spend little or no time on these applications to those who spend almost their entire waking day. This is why influencer marketing has emerged to be a popular marketing method through using social media, and people respond well to this because of the authenticity and trust they have in the influencers.
Their recommendations come as personal reviews with positive experiences. Because of its success, influencer marketing is one of the fastest-growing and most potent segments of advertising in today’s world. It has seen a lot of skepticism and been under the lens for quite some time and even been disregarded by some. Social media is an extension of word-of-mouth marketing and comes across as a natural evolution offering benefits for the influencers and brands.
Let us Take a Look at 10 Benefits of Influencer Marketing Towards Business Growth.
Show Authority And Build Trust
The idea behind influencer marketing is simple. When a social media power user, industry expert, or celebrity posts content about a product, service, or brand, it creates authenticity and credibility about the business, thus promoting it. If a company can get an individual with some authority to recognize the brand, it creates a perception among the masses that it is trustworthy.
The recognition is effective because of the positive sentiment of the influencer, who is also an authoritative figure in your industry. The credibility produced can substantially accelerate the brand’s growth by building trust and authority with the customer segment.
Enhance Brand Awareness
Through influencer marketing, your brand’s reach and position can greatly increase as social media users begin to know more about you. They will come to know more about your brand, your story, your business, and your solutions. Brand awareness contributions are among the most powerful tools that influencer marketing can do for and add to your business.
Another key factor in maximizing these benefits is the unique, creative, and valuable content that adds to the influencer’s social media presence. This ensures a win-win situation for both the involved parties.
Influencers are mostly the driving force behind the new trends and introduce new ideas, products, services, or brands. Visibility as a new idea or concept is one of the many benefits of influencer marketing. Working with influencers who set trends portrays your company as a leader in innovation.
Effectively Drive Purchasing Decisions
Influencers place your content in front of social media users who already have an interest in your niche, thus driving sales through their established audiences. Consumers constantly look up to influencers for advice on products and services.
Roughly 40% of customers buy a product or service after seeing an influencer use the product or service. These numbers are growing alongside the ever-growing nature of social media and its users. A marketing campaign objective of increase in sales can be accomplished with influencer marketing.
Access To Millennial And Gen Z Consumers
The younger generation and new-age audience increasingly favors and contribute to the popularity of social media. Attracting consumers from these platforms brings both a wide audience and an increase in brand value by using influencer marketing for reaching out to millennials and generation Z users.
Setting New Trends
Influencers are the go-to sources for the latest product information in the industries such as beauty, fashion, technology, fitness, gaming, etc. The followers of the influencers respect and idolize their opinions in their niche of expertise or interests. This makes influencer marketing a powerful tool.
Most times, influencers have exclusive access to products before they hit the market or before they are available for sale to the public. This offers a huge opportunity for brands to partner with influencers and build their campaign around a review by an influencer for a new product and put your brand in the spotlight.
Long Term Relationships With Influencers
Influencer marketing campaigns are not just about metrics and goals; it’s about building relationships. Establishing a relationship with influencers creates strong and long-lasting collaborations, which develop into partnerships. These bring long-term results for the brands and the influencers. Nearly 50% of marketers get involved in partnerships lasting more than six months with influencers, and more than 35% say they are working with brands for long periods than just one-off campaigns.
Reach And Visibility
Multiple social media influencers have followers numbering in millions, with the top 50 most followed accounts having a total of 2.5 billion followers. Marketers can construct highly effective campaigns reaching millions of users by utilizing the proper influencers based on factors that help you collaborate with the right influencers.
Influencer marketing helps to avoid ad obstacles as it gets visibility through placed content, and the medium cannot be blocked using adblocker. Users tend to loathe blatant advertising, whereas influencer marketing offers brands a viable and unobtrusive way towards customer interaction.
Brand Reputation Management
Whether starting the conversation or being involved in dialogue, people talk about your business. However, what matters is if the conversation is in a positive or negative light. This is where brands are focusing now as it is about their social media presence. As an organization, you would want to focus on the development of a social listening plan which will allow you to track and discover where these are happening and who is doing it.
You might find people spreading false propaganda about your business, and you should take this as an opportunity to represent your brand professionally and politely. You will have control over your brand’s reputation assertively, and at the same time, you can thank the consumers who praise your brand. This brings great value to a business's social presence.
Generation Of Leads
This is an important benefit of social media for a business. Social networks have specifically designed formats for the lead collection and help generate social media and website traffic. Social media provides simple methods for potential consumers to express interest in your products, services, or the brand itself.
Social media has played an integral role in connecting brands and customers with effective, more than ever before evolving, lead generation. The social media mediums can be leveraged for this and are essential for the same.
Benefits In The Long Run
A single Instagram post might not boost your sales considerably, and you should take influencer marketing as a long-term relationship and not just a one-off venture. It takes time to build trust between the consumers and your business. Use the same philosophy towards influencer marketing and invest in long-term benefits.
Influencer marketing in its current form is largely effective, and its benefits extend beyond simple monetary benefits. Brand recognition, consumer trust, and several other benefits can be gained by a well-executed influencer marketing campaign.