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The Shifting Landscape of Vloggers on YouTube

YouTube’s content has been evolving since the early 2000s, and now includes an abundance of influencers and creators, many that have become very famous from their channels. Content creators who have started off on this platform have set the stage for years to come by creating a space that welcomes creativity, a range of content, and the opportunity to build a community as well as a brand.

YouTube has become a place that creators and influencers can either use to build their following or bring their audience over from a different platform. For example, Logan and Jake Paul first gained a following on the once favored app, Vine. After Vine was discontinued, they brought their individual fan bases over to YouTube, where Jake Paul created his very own vlog team, “Team 10.” The channel has over 2 million subscribers, separate from Jake’s 20 million subscribers on his personal channel. Jake Paul eventually used his platform to start streaming music and even appearing on MTV’s Ridiculousness.

The Paul brothers and Team 10 are only one group inside the YouTube world that is thriving with millions of subscribers. Other “vlog style” personalities include David Dobrik and the Vlog Squad (18.1M), Casey Neistan (12.2M), Emma Chamberlin (9.28M), and many more. The range of content and the different fan bases that the platform offers to showcase its diversity and how quickly the space can evolve. Some of the most famous YouTubers range from video game streamer PewDiePie (106M) to kid’s channel Vlad and Nikki (48.5M), to beauty vloggers like Yuya (24.6M).

One of the main differentiators of YouTube now and then is the length of the videos. For example, the lengths of vloggers videos used to range anywhere from 15-20 minutes, and now they have shifted to as short as 5 minutes, 10 max. While the Dolan twins still present longer videos, David Dobrik’s signature vlogs always end precisely at 4 minutes and 21 seconds.

Many of these vloggers have been on the platform since it started becoming popular. They’re responsible for much of its success and creating the base for its most popular trends. Like any platform, the landscape always continues to evolve.

YouTube continues to remain a popular social media platform because of its short, easy to watch content and the fact that basically every consumer can find their niche. Not only are the viewers getting what they want, but creators also have the ability to make a substantial amount of money through YouTube and make connections with people around the world. This is why it has also become a major outlet for influencers to produce ads, promote brands, and upload sponsored content.


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