Amazon, the world leader in internet shopping, set out to raise awareness for a variety of their new family-friendly Alexa products and Amazon Prime Student (college dorm makeover) features over the course of the summer in 2018. In order to help amplify the messaging of the new features of each category, Talent Resources curated and secured two different Talent/ Influencers that fit each product's consumer demographic.
Here’s how we helped
For the Alexa products, Molly Sims, mother, actress and entrepreneur was brought in to demonstrate and explain the features of the new Alexa products to various members of the media
The Amazon Prime Student program received a boost of recognition from youtube sensation Olivia Jade as she utilized the program to redesign and outfit her new college dorm room.