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IN THE PRESS

Coverage, commentary, and industry recognition from the world’s leading media Platforms.

Talent Resources and its leadership have been featured by CNN, CNBC, Vanity Fair, Business Insider, Entrepreneur, Digiday, and more.

Financial Times — 2023

Named one of The Americas' Fastest Growing Companies 2023

Talent Resources was named one of The Americas' Fastest-Growing Companies by the Financial Times in 2023, recognising sustained revenue growth across the agency's celebrity and influencer marketing divisions.

PR Newswire | August 2022

Happy Viking, the Plant-Based Superfood Nutrition Company Created by Venus Williams, Closes Athlete Investment Round

Announcement of Venus Williams' Happy Viking investment round, a Talent Resources client campaign showcasing the agency's work on athlete-led brand launches.

On client campaigns and launches

CNBC | October 2021

Facebook's Outage Has People Rethinking How They Make Money Online

Coverage of the 2021 Facebook outage including commentary from Talent Resources on how creators and small businesses depend on Meta platforms for revenue.

Digiday | 2018

Influencers Are Unhappy With Snapchat's Removal of Autoplay

Industry coverage of platform changes affecting influencer reach, with Talent Resources commenting on the business impact for creators.

VANITY FAIR | September 2016

Who's Really Pulling the Strings on the Social-Media Accounts of the Famous

Investigation into the agencies behind celebrity social-media posts, naming Talent Resources as one of the firms shaping what stars publish on Instagram and Twitter.

Brandchannel | October 2015

Talent Resources Debuts Celebrity Instagram Media Network

Launch coverage of Talent Resources' celebrity Instagram media network, one of the earliest formalised celebrity-content distribution products.

On celebrity social media strategy

WTTW Chicago | September 2021

The Creator Economy: How Social Media Influencers Are Gaining Audiences, Earning Money

Television segment on the rise of the creator economy, with Talent Resources providing context on how influencers monetise their audiences and partner with brands.

E! News | 2019

Here's Why Influencers Might Just Be the New A-List

Analysis of the shift from traditional celebrity endorsements to influencer-led campaigns, citing Talent Resources on the changing definition of star power.

Men's Health | 2018

The "Cash Me Ousside" Girl Is Sadly About to Become a Millionaire

Reporting on Danielle Bregoli's earning potential as a social-media personality, citing Talent Resources on the economics of viral fame.

INC. | February 2017

Why Spending $1,000 on an Instagram Post Might Actually Be Worth It

Feature on the economics of influencer marketing, with Talent Resources contributing insight on pricing, ROI, and the value of sponsored Instagram content.

US Weekly | 2016

The Kardashians Make Hundreds of Thousands of Dollars for Instagram Ads

Report on celebrity Instagram earnings featuring Talent Resources' analysis of the going rate for sponsored posts by top-tier celebrities.

E! News | 2016

How Celebrities Really Make Money on Instagram

Deep dive into celebrity sponsorship economics, with Talent Resources explaining how rates are set and deals structured.

On influencer & creator economics

Business Matters | 2023

Michael Heller's Talent Resources Takes Top-Level Marketing Into the Digital Age

UK business-press profile of Talent Resources' transition into digital and influencer-led marketing under founder Michael Heller.

Entrepreneur | 2023

How This Entrepreneur Is Continuing to Disrupt the Marketing Industry

Profile of Michael Heller on Talent Resources' evolution from celebrity bookings to a full-service global marketing agency operating across talent, brand strategy, and digital campaigns.

Fashion Week Daily | 2022

Mike Heller Is the Virtuoso Who Revolutionized Celebrity Brand Endorsements

Long-form profile crediting Michael Heller and Talent Resources with reshaping the modern celebrity endorsement industry.

Business Insider | December 2012

Inside Talent Resources' Swanky Manhattan Office

Photo tour and culture profile of Talent Resources' New York headquarters, showcasing the agency's scale during its early growth phase.

CNN I November 2011

The Man Behind the Marketing of Celebrities' Lifestyle

Profile of Michael Heller, founder of Talent Resources, examining how the agency pioneered the modern celebrity brand-partnership model and connected A-list talent to consumer brands.

On Michael Heller and the agency

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