Memories of the early days of the COVID-19 quarantine are littered with quirky comedic phrases and songs that dominate the video-based...

Fitness brands have a huge market, but conventional advertising will only be able to provide a limited reach and not a huge number of...

Quality, craftsmanship, exclusivity, and heritage are the major factors that make up a luxury brand. These brands have prestige and their...

Thinking about what an influencer marketing manager does? Here's everything you need to know about an influencer marketing manager.

In-house vs agency: which is best for influencer marketing? Check out our blog to discuss this in detail and understand what each option can

Influencer marketing has become one of the most popular marketing strategies today. Let us take a look at 10 benefits of influencer marketin

Influencer marketing is a very popular method used by brands to promote their business on social media and/or other networking sites. It...

Influencer marketing is a marketing strategy where businesses can collaborate with bloggers, vloggers, celebrities, and other popular...

How to identify what is the best social media channel for influencer marketing. Learn about Instagram, Facebook, YouTube, Twitch, & more to

As COVID-19 further accelerates digital growth, media companies focus on new features to keep up with ever-changing consumer demands....

Influencer marketing is the new-age marketing tool reaping the maximum benefits in terms of returns gained from investments. Influencer...

There is a phrase, “I do believe the modern sales leader has to be a marketer.” by an eminent business leader. Sales are the backbone of...

You are releasing a new product or service and want to market it using social media. It is not difficult, provided that you follow the...

Social Media Marketing is using social media in an attempt to promote a brand, product, or service. It is done with the help of media...

2021 will bring many new trends, as we have already seen major shifts in the digital landscape over the past year. With COVID-19 turning...

As 2020 comes to a close, it’s important to reflect on how this year has changed and impacted, arguably permanently, the media and...

As we wrap up 2020, we are seeing a rise of mainstream brands collaborating with social media platforms and influencers. From Vogue...

Influencer marketing, a hybrid of old and new marketing tools, is evolving by the day. Celebrity endorsements with unique content are...

This week, we have seen influencers and celebrities branching out and venturing to new opportunities. From Jake Paul exploring his...

In the height of awards season, last Sunday, the American Influencer Awards recognized the top influencers and beauty creators. The show...