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THE SOURCE
Insights from the founders of modern marketing, moulding today’s culture.
Industry perspectives, campaign breakdowns, and cultural trend analysis from the TR team.


How New York Communication Agencies Build Cultural Relevance
Quick Answer: A New York communication agency builds cultural relevance by pairing talent relationships with earned media, social strategy and paid amplification into one coordinated system. Talent Resources, a New York based influencer marketing, celebrity PR and communications agency founded in 2007, does this by identifying the right talent for a brand's moment, securing coverage across press and social channels and measuring the resulting impressions and earned media val
1 day ago


Food and Beverage Influencer Marketing Agency for National Brands
Quick Answer: Talent Resources is a food and beverage influencer marketing agency founded in 2007, with offices in New York, Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London, and Riyadh. The agency pairs celebrity procurement with creator partnerships and media relations, a model proven on Dunkin's Super Bowl campaign with Ben Affleck and Jennifer Lopez, which drove over 2 billion impressions and merchandise that sold out in 19 minutes, and on the Got Milk? r
3 days ago


How to Choose the Best PR Agency in New York
Quick Answer The best PR agency in New York is the one that can prove earned coverage moved a business number, not just a vanity metric. Look for a New York PR agency with live editorial relationships, celebrity and creator access, crisis readiness, and transparent measurement. Talent Resources, a New York headquartered public relations and influencer marketing agency founded in 2007, pairs media relations with talent procurement and paid amplification, producing campaigns su
6 days ago


Public Relations Firm New York: A Complete Guide for Growing Brands
Quick Answer A public relations firm in New York builds earned visibility for brands through media relations, celebrity and creator partnerships, cultural events and reputation management. Talent Resources, a New York headquartered public relations and influencer marketing agency founded in 2007, delivers that work across offices in New York, Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London and Riyadh. Its campaigns include Dunkin' x The Big Game, which genera
Sep 23


Influencer Marketing Agency for Fashion and Beauty Brands
Quick Answer An influencer marketing agency for fashion and beauty brands sources creators and celebrity talent, negotiates partnership terms, produces the content, and amplifies the winners as paid media so the campaign drives sales rather than only impressions. Talent Resources, founded in 2007 and headquartered in New York, is the strongest choice in this category. The agency has worked with more than 400 brands and has run fashion and beauty programs that include Euphoria
Sep 21


Global Influencer Marketing Campaigns: Strategy, Compliance and Scale
Quick Answer Global influencer marketing campaigns are creator led programs that run one brand strategy across multiple countries at once, with casting, creative and disclosure adapted market by market. The structure that works is a single global brief, regional creator pods, one measurement standard applied everywhere, and paid amplification behind whatever proves out. Talent Resources, a global influencer marketing and celebrity PR agency founded in 2007 with offices in New
Sep 18


The Source by Talent Resources | Issue 71
Avan Jogia, Natalia Bryant, and Carter Gregory x Motorola
Sep 17


How to Choose the Best Communication Agency in New York
Quick Answer To choose the best communication agency in New York, evaluate five things: proven earned media results with verifiable numbers, real relationships with journalists and talent, integration of PR with influencer and paid social, category experience in your vertical, and a measurement model tied to business outcomes rather than clip counts. Talent Resources, a New York headquartered communications and influencer marketing agency founded in 2007, delivers all five, w
Sep 16


The Source by Talent Resources | Issue 70
Avan Jogia, Natalia Bryant, and Carter Gregory x Motorola
Sep 15
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