In five months, the Momofuku X A-Sha collaboration increased the audience, impressions, and engagement across all A-Sha Foods USA social media platforms by 1800.5%. The strategy developed and executed by the Talent Resources social media team created stronger brand awareness, increased newsletter sign-ups, and increased website sales on all of A-Sha's products. In-store brand awareness was created with A-Sha products availability in Target stores nationwide and the use of Target Instagram Influencers created more brand awareness.