'Influencer' is the catchword in the marketing world right now, so it's no surprise that so many businesses want to get involved. However, most businesses will wonder why they should hire an agency when they can do it themselves. Is this, however, the best course of action? Let us look into how an influencer agency in New York works. The market expansion of influencers has created new opportunities for businesses to market themselves online. As influencer marketing has become

Every day, more businesses are turning to influencer marketing to help them establish their brands, promote their products, and engage with their target audiences. However, because this is a new and expanding sector, rates for influencer marketing campaigns can vary substantially. Businesses who want to run an effective campaign must understand how different price options affect the return on investment (ROI). Today, let’s look at different parts of influencer marketing prici

After last year’s pandemic holiday season, shoppers are more inclined than ever to shop online as it is much easier and safer than venturing into stores. Customers are eager to get a head start on their holiday shopping, with 66% of shoppers planning to start on Thanksgiving weekend, which is an estimate of 158.3 million people. Shopping early has been a trend for years but has been boosted by the pandemic. Influencers can be a great asset to your holiday season strategy. The

There is no other city on the earth that compares to New York in terms of energy. NYC is one of the most vibrant cities in the world because of its quick pace, bustling traffic, 24-hour life, and creative energy. New York is undoubtedly one of the most well-known cities on the planet. How do you leverage the new-age marketing maneuver in this city - Influencer marketing and how an influencer marketing agency in New York can help you achieve your goals. Influencer marketing is

As a marketer, you must have heard the term ‘influencer marketing’. The influencer marketing industry is expected to be worth $15 billion next year, and this booming digital sector has only one direction to go. Influencer marketing may be a terrific strategy to boost brand awareness and spread the word about your business if your company is just getting started. As a new brand, though, it can be tough to identify influencers because you don't have access to your metaphorical

Instagram is one of the best ways to promote your business, and selling products online is made much easier with Instagram Shopping. Instagram Shopping allows customers to streamline the purchasing process from clicking the tag on a shopping post without leaving the Instagram app. The entire experience becomes easier for consumers, and will likely boost sales for your company because there are fewer steps in the shopping process. What is Instagram Shopping? Instagram shopping

A Facebook, Instagram, and Whatsapp outage lasted several hours on Monday morning, causing significant problems for businesses that rely on these platforms to reach their audience. This outage is one of many that have plagued Facebook over time. Oftentimes due to bugs and random errors, this can result in thousands (if not millions) of dollars worth of losses for companies and individuals who rely on their social media presence to make money. One of Facebook's biggest draws i

Social media users are becoming increasingly fascinated with Instagram Stories as a more authentic and lesser filtered alternative to regular Instagram posts. Since 2019, a whopping 500 million people have been using it daily which is a 250% increase since 2017. It is therefore a well-founded idea to look at how to design sponsored Instagram stories that convert. Post introduction of story ads in Instagram the platform has seen a wide use of this feature since 2017. This sugg

The world economy has changed over the last recent years, and this new kind of economy that is also known as the gig economy or on-demand economy has given rise to new kinds of professionals. The new influencer marketers are a shining grail in the world of marketing that has gained impetus over the last couple of years. The phenomenon has been around for the last fifteen years but has gained prominence over the recent past. Brands and companies are also waking up to this chan

Social media has become an increasingly relevant tool to use in marketing campaigns. Since the pandemic, people are spending more time online than ever before with over 3.6 billion people using social media. According to a recent survey, 57% of consumers follow a brand to learn about new products and 47% follow a brand to stay up to date with company news. When starting your social media marketing campaign, it can be difficult to choose which platforms to use. Narrowing down

While scrolling up and down of your social networks page, knowingly or unknowingly you have come across influencer marketing in one form or another. Through their posted content influencers are posting about what they eat, wear, use makeup, and much more. From the traditional image posts to newer in trend Instagram stories, from long videos to blogs influencers are getting sponsored to post about brands, products, or services on their social media accounts. Anyone can be an i

An influencer is no longer a new or unknown term, especially if you are a part of the digital marketing world, but the same cannot be said for ‘micro-influencer. Micro-influencer marketing is slowly picking up its pace and is proving to be as successful as celebrity influencer marketing campaigns. Why? The people trust the opinions of people they look up to and feel will get an honest and unbiased opinion, rather than just shower praises because they were paid to. What are Mi

Every day, thousands of influencers take to their social media pages to show their thousands––or even millions––of followers their new favorite products. They’ll usually display these products in a creative fashion, giving their followers a tutorial on how to use them, or showing off a trendy outfit equipped with a sponsored item. However, the reality is that oftentimes, these influencers’ “favorite products” are really just an item created or sold by a brand they are getting

Memories of the early days of the COVID-19 quarantine are littered with quirky comedic phrases and songs that dominate the video-based social media app, TikTok. Younger generations were beginning to hum the tunes of songs that were trending on the app, and people of all ages began to pass time by learning TikTok dances or creating their own content to match the current TikTok trends. Since then, TikTok has grown into becoming one of the most used forms of social media with ov

Fitness brands have a huge market, but conventional advertising will only be able to provide a limited reach and not a huge number of conversions as skeptical customers of today don’t fall easily for celebrity endorsements and televised ads as the masses did a couple of decades ago. Experts in fitness and Yoga have their own physical-transformation stories which are much more genuine, authentic and relatable than paid endorsements where celebrities claim to have benefitted fr

Quality, craftsmanship, exclusivity, and heritage are the major factors that make up a luxury brand. These brands have prestige and their marketing storytelling and narratives are guided and controlled by themselves. Influencer marketing is not entirely controlled and guided, but luxury brands are consciously resorting to this newfound technique and taking the opposite approach. Why? How Influencer Marketing Works For Luxury Bands So, what is it all about? Influencer marketin

Thinking about what an influencer marketing manager does? Here's everything you need to know about an influencer marketing manager.

In-house vs agency: which is best for influencer marketing? Check out our blog to discuss this in detail and understand what each option can

Influencer marketing has become one of the most popular marketing strategies today. Let us take a look at 10 benefits of influencer marketin

Influencer marketing is a very popular method used by brands to promote their business on social media and/or other networking sites. It creates a positive word of mouth for a particular business and its products or services. The influencers have much power, authority, and credibility due to their knowledge and expertise in their respective niches. These skills make them social media power users, otherwise known as influencers. A business trying to benefit from influencer mar