Insights from the intersection
of talent and brand.

The 79th Festival de Cannes opens May 12. Before a single premiere screens, the prestige conversation has already been measured — and the result reveals a luxury landscape that has fractured into two distinct categories. A new joint study from 5W, the AI Communications Firm, conducted in partnership with Haute Living and Talent Resources, ran 200 high-intent prompts across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews five days before festival opening. The find

The athlete economy is now operating under a new gatekeeper. Generative AI engines — ChatGPT, Claude, Gemini, and Perplexity — have become the new front page for every athlete on Earth. When a brand partner, a sponsor, or a future investor asks an AI engine about an athlete, the engine answers in seconds. That answer increasingly defines the deal. In Tune With AI: The Athletes 50 is the third volume in the joint research series from Talent Resources and 5W, following The Cele

The talent industry is now operating under a new gatekeeper. Generative AI engines — ChatGPT, Claude, Gemini, and Perplexity — have become the new front page for every celebrity, athlete, founder, and creator on Earth. When a fan, a brand partner, or a future investor asks an AI engine about a public figure, the engine answers in seconds. That answer increasingly defines the relationship. In Tune With AI is a joint research report from Talent Resources and 5W. It is the secon

The talent industry has been operating on a twenty-year-old playbook. Paid endorsement deals are now the entry tier of what is commercially possible. The biggest outcomes of the past five years — SKIMS at a $5 billion valuation, Rare Beauty at $2.7 billion, Hailey Bieber's rhode sold to e.l.f. Beauty for up to $1 billion, Dwayne Johnson's Teremana estimated at $3.5 billion — have been equity and founder arrangements where the celebrity is actually building the brand. The Cele

Talent Resources’ Bonnie Taylor Named to Class of 2026 Top Woman in Communications Talent Resources’ Partner and Chief Communications and Strategy Officer, Bonnie Taylor, was honored at the Ragan Communications and PR Daily Top Women in Communications Awards for her leadership and impact in communications and brand strategy. Ksenia Daniela Kharlamova Meet-And-Greet at tm:rw Heated Rivalry star Ksenia Daniela Kharlamova drew a massive crowd at a meet-and-greet at tech emporiu

Joy Awards 2026 Katy Perry , Millie Bobby Brown , Alexander Ludwig , Oscar Isaac, Heather Graham , Djimon Hounsou , and Forest Whitaker were among the star-studded guests at the Joy Awards, a celebration of joy and entertainment that shines a spotlight on music stars and legends, cinema icons, accomplished athletes, and other inspiring figures who are making a positive impact on people’s lives. Companion Candles x Olivia Amato Companion Candles has teamed up with influencer

Adore Me Launches Collections Featuring Elizabeth Gillies and Bobbi Althoff Adore Me kicked off 2026 with two exciting launches: the Limited Edition Atelier Collection in collaboration with Elizabeth Gillies and the 2026 Valentine’s Day Collection with Bobbi Althoff. Both collections highlighted Adore Me’s commitment to bold, playful designs and elevated, trend-forward lingerie. PetSafe Wins 2025 Consumer Marketing Award for Unique Selling Proposition PetSafe has been recog

One-Stop Shop Music Bookings Ahead of the New Year, we'd like to remind all of our partners that in addition to incredible endorsement campaigns, Talent Resources is also an amazing one-stop shop for any and all Music Bookings! Talent Resources has partnered with some of the most recognized names in music to deliver unforgettable private and corporate experiences. If you're looking to elevate your next event with world-class musical talent, we’d love to connect with you. New

myVIP World Tournament of Slots 2025 PLAYSTUDIOS , the award-winning developer and publisher of free-to-play mobile games and creator of the myVIP loyalty program, hosted the highly anticipated myVIP World Tournament of Slots (WTOS) 2025 at Atlantis Paradise Island, Bahamas, where one lucky player walked away with a $1 million grand prize. The tournament brought together 500 of the world’s top social casino and real-world slot players. Companion Candles Teams Up with Daniel

What’s Hot: myVIP World Tournament of Slots Talent Resources implemented a media strategy to amplify the second annual myVIP World Tournament of Slots at Atlantis Paradise in the Bahamas from October 22 to the 26 , 2025. Heather Dubrow, Poker Champion Michael Mizrachi, and other surprise guests headlined the event, with Jenny McCarthy providing promotional support. To maximize visibility, TR strategically invited local media to attend and cover the events, such as Parade/Comp

Bonnie Taylor Shares Expertise at Bunker Hill Community College Talent Resources’ Chief Communications & Strategy Officer, Bonnie Taylor, led a series of classes at Bunker Hill Community College this month, sharing her expertise on influencer marketing, industry best practices, and the evolving creator economy. She also guided students through hands-on learning experiences to help them apply real-world strategies in action. New Client: Companion Candles Talent Resources is p

Hunter Fieri Marries Tara Bernstein in 'Country Chic' Wedding at Family's California Ranch Guy Fieri’s son, Hunter Fieri, tied the knot...

What’s Hot: From “I Do” to Big Media Moves This month, culture and campaigns collided in a way only September could deliver. The biggest...

Talent Resources procures Kelly McCreary for the Land Rover Discovery Campaign Talent Resources supported Atlas Obscura in procuring...

What’s Hot: TR On Set, Riyadh Bound, & Creative Globals The Savannah Bananas Celebrate at Sugar Factory Boston This past month, Talent...

Brooklyn Beckham x Jefferson's Bourbon Brooklyn Beckham partnered with Jefferson’s Bourbon to celebrate the launch of their new Rye...

Jordyn Woods and Karl-Anthony Towns at Fatal Fury Jordyn Woods and Karl-Anthony Towns made a stylish entrance at the electrifying Fatal...

KSI and Ishowspeed X Fatal Fury Talent Resources brought together two of the most influential streamers in the world, KSI and...

The Athlete’s Foot Strengthens Global Vision with the Promotion of Matt Lafone to CEO Matt Lafone has been promoted to Global CEO of The...