It seems like yesterday that TikTok was the “next big thing” with hundreds of millions of users active on a daily basis. However, as its future becomes more and more uncertain, a new contender has risen. Triller shot to the top of the charts Saturday morning becoming the #1 app worldwide, shortly after President Trump announced that he would ban TikTok from the United States. Tensions began rising for TikTok after concerns circulated over its use of user data, and the app was

1. The #Boorito Challenge: Chipotle Every year, if you wear a costume to get your Chipotle on Halloween, you receive your food at a reduced price. This year, Chipotle brought this movement over to TikTok, creating the #Boorito campaign. Users posted to TikTok their Halloween costume transformation using #Boorito and tagging Chipotle to get the chance to win free burritos for a whole year. To support the campaign, Chipotle sponsored the contest through influencers like Brittan

With over 1 Billion active users and a top-five in downloads for the past 2 years in a row, TikTok has become one of the leading platforms for content creators all over the world. Dances, songs, and funny videos are only part of what has made the platform what it is today. On the other side stands hundreds of companies going through the platform’s own ADV and influencers to reach millions of users daily. However, as the platform continues to grow and the sales in advertisemen