Fatal Fury: City of the Wolves was relaunched through a culture-first campaign that connected gaming, sports, and entertainment. Talent Resources brought global creators KSI and IShowSpeed together for a cinematic game trailer, while boxing activations in London and New York created major real-world moments. The campaign featured head-to-head Fatal Fury experiences and high-profile celebrity attendance, generating cultural buzz and connecting the iconic franchise with a new generation of fans. The Times Square activation further amplified the campaign through creator participation, celebrity visibility, event content, and social media engagement.