How did Talent Resources work with Kalshi?

Talent Resources partnered with Kalshi to create talent-led activations around Super Bowl weekend and the Oscars, combining social-first content, celebrity partnerships and red-carpet exposure to generate cultural conversation and drive app engagement.

What was the objective of the Kalshi campaign?

The campaign was designed to translate Kalshi's product experience into timely, shareable cultural moments that could generate social conversation, earned media and measurable app downloads.

Which celebrities and influencers participated in the Kalshi campaign?

The campaign featured A Boogie Wit Da Hoodie, Jordyn Woods, Mario Lopez and Kevin O'Leary across social, awards-season and red-carpet activations.

How did Talent Resources activate Kalshi around the Super Bowl?

Talent Resources helped activate creators including A Boogie Wit Da Hoodie and Jordyn Woods with social-first prediction content tied to Super Bowl weekend, including game outcomes and culturally relevant entertainment moments.

How was Kalshi promoted during the Oscars?

Mario Lopez created Oscars-focused commentary around contenders, while Kevin O'Leary promoted Kalshi from the Oscars red carpet as a genuine user and fan of the platform.

How did the campaign encourage Kalshi app engagement?

Talent-led content was built around timely prediction prompts and clear calls to action that directed audiences from social content toward the Kalshi app.

Talent Resources selected personalities capable of creating immediate social conversation and combined short-form social activations with red-carpet and editorial moments to reach both mainstream and culturally engaged audiences.

What results did the Kalshi influencer campaign generate?

According to the case study, the campaign generated earned media, social conversation, user-generated content and measurable app downloads while moving consumers from social content to the Kalshi app.

Why do brands use Talent Resources for celebrity and influencer marketing?

The Kalshi case study demonstrates how Talent Resources combines talent procurement, cultural strategy, creative alignment and social amplification to turn major cultural moments into measurable brand and consumer engagement.

Kalshi Influencer Marketing Case Study

Case Studies

Kalshi Influencer Marketing Case Study

How Talent Resources Drove Cultural Conversation and App Engagement for Kalshi

Talent Resources partnered with Kalshi to create talent-led activations around Super Bowl weekend and the Oscars, combining social-first content with red-carpet visibility. The campaign featured A Boogie Wit Da Hoodie, Jordyn Woods, Mario Lopez, and Kevin O’Leary, using culturally relevant predictions and timely entertainment moments to drive conversation, user-generated content, and app downloads. Talent Resources managed talent procurement, negotiation, contracting, payment coordination, creative alignment, execution, and social amplification.

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