Talent Resources partnered with Samsung on a holiday lifestyle campaign featuring Brooks Nader, positioning the SmartThings ecosystem as a solution for easier entertaining and connected home living. Brooks was selected as a natural bridge between fashion, entertainment, and modern lifestyle, helping translate Samsung’s technology into authentic, relatable content. The multi-touchpoint program combined social content, product integrations, and editorial moments showing how Galaxy devices and SmartThings could simplify lighting, music, cleaning, decorating, and holiday hosting.