Here’s how we helped
DIFF Eyewear.
Case Studies
DIFF Eyewear
DIFF eyewear partnered with Talent Resources to create a 5 Phase influencer marketing program to build awareness of their brand.
Client
DIFF Eyewear
Deliverable
5 Phase Launch
Industry
Clothing
Impression
50,351,022
Catherine Giudici
1.4M Followers
100K Average Likes
PHASE 1
In an effort to promote their new line of “His & Hers” couples frames in a unique way, DIFF Eyewear turned to one of America's favorite couples, Sean and Catherine Lowe as they would resonate with their core consumer demographic.
393,406
Estimated Impressions
23,529
Total Likes
1.8%
Engagement
50,351,022
Estimated Impressions
1.89%
Engagement
32,221
Total Comments
3,133,987
Total Likes
566,337
Total Video Views
Total Campaign Impact
Arden Cho
2.5M Followers
70K Average Likes
PHASE 2
Following a spike in both sales and social media traffic due to Sean & Catherine's posts, Talent Resources implemented a diverse and more wide-reaching influencer program consisting of social media influencers, TV and film personalities, musicians etc.
Hailey Bieber
25.9M Followers
1M Average Likes
PHASE 2
Following a spike in both sales and social media traffic due to Sean & Catherine's posts, Talent Resources implemented a diverse and more wide-reaching influencer program consisting of social media influencers, TV and film personalities, musicians etc.
Cloe Feldman
1M Followers
25K Average Likes
PHASE 2
Following a spike in both sales and social media traffic due to Sean & Catherine's posts, Talent Resources implemented a diverse and more wide-reaching influencer program consisting of social media influencers, TV and film personalities, musicians etc.
Sean Lowesku
1.2M Followers
100K Average Likes
PHASE 2
Following a spike in both sales and social media traffic due to Sean & Catherine's posts, Talent Resources implemented a diverse and more wide-reaching influencer program consisting of social media influencers, TV and film personalities, musicians etc.
Crystal Reed
2.9M Followers
200K Average Likes
PHASE 2
Following a spike in both sales and social media traffic due to Sean & Catherine's posts, Talent Resources implemented a diverse and more wide-reaching influencer program consisting of social media influencers, TV and film personalities, musicians etc.
Kyle Richards
2.9M Followers
70K Average Likes
PHASE 2
Following a spike in both sales and social media traffic due to Sean & Catherine's posts, Talent Resources implemented a diverse and more wide-reaching influencer program consisting of social media influencers, TV and film personalities, musicians etc.
Jessie James Decker
3.2M Followers
120K Average Likes
PHASE 4 : THE ANNOUNCEMENT
The initial post with JJD performed very well, making her DIFF’s first official brand ambassador.
3,196,257
Estimated Impressions
199,193
Total Likes
1.91%
Engagement
Jessie James Decker
3.2M Followers
120K Average Likes
PHASE 3: AMBASSADOR TRIAL
Given the successful sales results as well as the increase in overall brand awareness due to the influencer program, Talent Resources sought to procure a high-profile, mainstream media worthy influencer to participate in one of DIFF's first ever capsule collections. Utilizing our proprietary data and analytics tools in order to vet the potential ambassadors, DIFF ultimately chose to move forward with country recording artist Jessie James Decker for an initial run which featured a trial Instagram post, followed by a full-fledged endorsement program upon seeing the direct sales response.
882,549
Estimated Impressions
72,639
Total Likes
2.48%
Engagement
Jessie James Decker
3.2M Followers
120K Average Likes
PHASE 5 : SUBSEQUENT POSTS
DIFF Eyewear's collaboration with Jessie James Decker saw record sales and social media engagement, leading to DIFF and Jessie mutually agreeing to expand their partnership with additional lines of sunglasses with plans for a potential Decker Family Collaboration to come!
3,196,257
Estimated Impressions
199,193
Total Likes
1.91%
Engagement
