US Influencer Launch

Beauty

14,588,110

Case Studies

Here’s how we helped
DIFF Eyewear.

DIFF eyewear partnered with Talent Resources to create a 5 Phase influencer marketing program to build awareness of their brand.

Client

DIFF Eyewear

Deliverable

5 Phase Launch

Industry

Clothing

Impressions

50,351,022

 In an effort to promote their new line of “His & Hers” couples frames in a unique way, DIFF Eyewear turned to one of America's favorite couples, Sean and Catherine Lowe as they would resonate with their core consumer demographic. 

Catherine Giudici

1.4M Followers

100K Average Likes

393,406

Estimated Impressions

1.8% 

Engagement

23,529

Total Likes

PHASE 1

Following a spike in both sales and social media traffic due to Sean & Catherine's posts, Talent Resources implemented a diverse and more wide-reaching influencer program consisting of social media influencers, TV and film personalities, musicians etc.

Hailey Bieber

25.9M Followers

1M Average Likes

PHASE 2

Jessie James Decker

3.2M Followers

120K Average Likes

882,549

Estimated Impressions

2.48%

Engagement

72,639

Total Likes

PHASE 3: AMBASSADOR TRIAL

Given the successful sales results as well as the increase in overall brand awareness due to the influencer program, Talent Resources sought to procure a high-profile, mainstream media worthy influencer to participate in one of DIFF's first ever capsule collections. Utilizing our proprietary data and analytics tools in order to vet the potential ambassadors, DIFF ultimately chose to move forward with country recording artist Jessie James Decker for an initial run which featured a trial Instagram post, followed by a full-fledged endorsement program upon seeing the direct sales response.  

PHASE 4 : THE ANNOUNCEMENT

Jessie James Decker

3.2M Followers

120K Average Likes

The initial post with JJD performed very well, making her DIFF’s first official brand ambassador.

3,196,257

Estimated Impressions

199,193

Total Likes

1.91%

Engagement

PHASE 5 : SUBSEQUENT POSTS

Jessie James Decker

3.2M Followers

120K Average Likes

DIFF Eyewear's collaboration with Jessie James Decker saw record sales and social media engagement, leading to DIFF and Jessie mutually agreeing to expand their partnership with additional lines of sunglasses with plans for a potential Decker Family Collaboration to come!

3,196,257

Estimated Impressions

199,193

Total Likes

1.91%

Engagement

Total Campaign Impact

50,351,022

Estimated Impressions

1.89%

Engagement

3,133,987

Total Likes

566,337

Total Video Views

32,221

Total Comments

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