Given the successful sales results as well as the increase in overall brand awareness due to the influencer program, Talent Resources sought to procure a high-profile, mainstream media worthy influencer to participate in one of DIFF's first ever capsule collections. Utilizing our proprietary data and analytics tools in order to vet the potential ambassadors, DIFF ultimately chose to move forward with country recording artist Jessie James Decker for an initial run which featured a trial Instagram post, followed by a full-fledged endorsement program upon seeing the direct sales response.  


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