US Influencer Launch
Beauty
14,588,110
Case Studies
Here’s how we helped
DIFF Eyewear.
DIFF eyewear partnered with Talent Resources to create a 5 Phase influencer marketing program to build awareness of their brand.
Client
DIFF Eyewear
Deliverable
5 Phase Launch
Industry
Clothing
Impressions
50,351,022
In an effort to promote their new line of “His & Hers” couples frames in a unique way, DIFF Eyewear turned to one of America's favorite couples, Sean and Catherine Lowe as they would resonate with their core consumer demographic.
Catherine Giudici
1.4M Followers
100K Average Likes
393,406
Estimated Impressions
1.8%
Engagement
23,529
Total Likes
PHASE 1
Following a spike in both sales and social media traffic due to Sean & Catherine's posts, Talent Resources implemented a diverse and more wide-reaching influencer program consisting of social media influencers, TV and film personalities, musicians etc.
Hailey Bieber
25.9M Followers
1M Average Likes
PHASE 2
Jessie James Decker
3.2M Followers
120K Average Likes
882,549
Estimated Impressions
2.48%
Engagement
72,639
Total Likes
PHASE 3: AMBASSADOR TRIAL
Given the successful sales results as well as the increase in overall brand awareness due to the influencer program, Talent Resources sought to procure a high-profile, mainstream media worthy influencer to participate in one of DIFF's first ever capsule collections. Utilizing our proprietary data and analytics tools in order to vet the potential ambassadors, DIFF ultimately chose to move forward with country recording artist Jessie James Decker for an initial run which featured a trial Instagram post, followed by a full-fledged endorsement program upon seeing the direct sales response.
PHASE 4 : THE ANNOUNCEMENT
Jessie James Decker
3.2M Followers
120K Average Likes
The initial post with JJD performed very well, making her DIFF’s first official brand ambassador.
3,196,257
Estimated Impressions
199,193
Total Likes
1.91%
Engagement
PHASE 5 : SUBSEQUENT POSTS
Jessie James Decker
3.2M Followers
120K Average Likes
DIFF Eyewear's collaboration with Jessie James Decker saw record sales and social media engagement, leading to DIFF and Jessie mutually agreeing to expand their partnership with additional lines of sunglasses with plans for a potential Decker Family Collaboration to come!
3,196,257
Estimated Impressions
199,193
Total Likes
1.91%
Engagement
Total Campaign Impact
