US Influencer Launch
Beauty
14,588,110
Case Studies
Here’s how we helped
DIFF Eyewear.
DIFF eyewear partnered with Talent Resources to create a 5 Phase influencer marketing program to build awareness of their brand.
Client
DIFF Eyewear
Deliverable
5 Phase Launch
Industry
Clothing
Impressions
50,351,022
PHASE 4 : THE ANNOUNCEMENT
Jessie James Decker
3.2M Followers
120K Average Likes
The initial post with JJD performed very well, making her DIFF’s first official brand ambassador.
3,196,257
Estimated Impressions
199,193
Total Likes
1.91%
Engagement




PHASE 5 : SUBSEQUENT POSTS
Jessie James Decker
3.2M Followers
120K Average Likes
DIFF Eyewear's collaboration with Jessie James Decker saw record sales and social media engagement, leading to DIFF and Jessie mutually agreeing to expand their partnership with additional lines of sunglasses with plans for a potential Decker Family Collaboration to come!
3,196,257
Estimated Impressions
199,193
Total Likes
1.91%
Engagement
Total Campaign Impact



