In an effort to promote their new line of “His & Hers” couples frames in a unique way, DIFF Eyewear turned to one of America's favorite couples, Sean and Catherine Lowe as they would resonate with their core consumer demographic. 

Following a spike in both sales and social media traffic due to Sean & Catherine's posts, Talent Resources implemented a diverse and more wide-reaching influencer program consisting of social media influencers, TV and film personalities, musicians etc.

Given the successful sales results as well as the increase in overall brand awareness due to the influencer program, Talent Resources sought to procure a high-profile, mainstream media worthy influencer to participate in one of DIFF's first ever capsule collections. Utilizing our proprietary data and analytics tools in order to vet the potential ambassadors, DIFF ultimately chose to move forward with country recording artist Jessie James Decker for an initial run which featured a trial Instagram post, followed by a full-fledged endorsement program upon seeing the direct sales response.