In order to raise brand awareness and drive traffic to their site via digital promotions, Fabletics, one of the most rapidly expanding digital e- tailers enlisted the services of Talent Resources to secure active and healthy Talent/ Influencers to promote the brand via their Instagram story platform. Tapping a a diverse array of Talent including stars of The Bachelor franchise, Keeping Up With The Kardashians, The Real Housewives franchise and many more, Talent Resources employed their proprietary data analytics tools to help determine which Talent/ Influencers' demographics would be most receptive and engaged with this specific type of content.