Ohza is a premium Mimosa & Bellini company. Talent Resources Public Relation's team began working with Ohza in its early stages to assist in raising consumer awareness and positioning Ohza as a go-to summer cocktail. From the initial efforts of Ohza's introduction of new flavors and increased awareness, Talent Resources quickly helped Ohza become a year-round favorite.

Client

Ohza

Deliverable

Brand Awareness & Public Relations

Industry

Beverage

Impression

Over 450 million

VIEW PDF CASE STUDY

Here’s how we helped
Ohza.

Case Studies

Ohza

Talent Resources has secured

over 450 million impressions

from sites such as Yahoo! News, ABC's BizNinja Radio, Beverage Industry News, US Weekly, Popsugar, and more.

Strategy

Helping to raise awareness about Ohza’s d2c and new retail-market expansion was crucial for sustaining d2c growth. The Talent Resources PR team has been able to generate tremendous press through strategic positioning and timing, in business, beverage, and lifestyle outlets. The team has also been able to leverage Ohza’s CEO for radio and podcast interviews, utilizing the brand’s unique and authentic story, best told by its passionate founder.