Here’s how we helped
Ohza is a premium Mimosa & Bellini company. Talent Resources Public Relation's team began working with Ohza in its early stages to assist in raising consumer awareness and positioning Ohza as a go-to summer cocktail. From the initial efforts of Ohza's introduction of new flavors and increased awareness, Talent Resources quickly helped Ohza become a year-round favorite.
Helping to raise awareness about Ohza’s d2c and new retail-market expansion was crucial for sustaining d2c growth. The Talent Resources PR team has been able to generate tremendous press through strategic positioning and timing, in business, beverage, and lifestyle outlets. The team has also been able to leverage Ohza’s CEO for radio and podcast interviews, utilizing the brand’s unique and authentic story, best told by its passionate founder.
Talent Resources has secured
over 450 million impressions
from sites such as Yahoo! News, ABC's BizNinja Radio, Beverage Industry News, US Weekly, Popsugar, and more.