The concept of challenging your friends is not a new one, however it may look different from how we first remember it. Whether it was facing off in Dance Dance Revolution in the 90’s or getting the highest score on your Tamagotchi in the 2000’s, the desire to prove that we can do something that everyone else is doing, and do it better, has been a driver for generations. While in its early days the goal of a challenge may have been to win, Instagram has given the concept new terms as it draws together an entire community of users posting the same message. Social media has made it possible for ideas and “stunts” to go viral on a global scale without filters. The raw nature of some of these challenges has been both good and bad. The current trending black and white #ChallengeAccepted encourages calling out and supporting female empowerment and the strong women in your life. The 2014 ALS ice bucket challenge raised over $115M from 2.5M people. Yet, the 2018 Tide Pod challenge was directly responsible for dozens of hospitalizations and the recall of a product. Now, with new platforms like Instagram and TikTok focused on real time engagement, challenges are making a comeback. Lockdown orders and quarantines have amplified these new trends most likely because of the time people are spending on socials. Here are our top picks for this week: The Push-up Challenge The pushup challenge focused on keeping people active during quarantine. It gained attention after Justin Bieber and Russel Westbrook took part and it consists of “see 10, do 10.” The idea is to get tagged, post a story on IG and tag your friends. After this, Snoop Dogg and Whiz Khalifa created the “Kush Up Challenge”, putting a marijuana spin on the trending hashtag that has been used over 15,000 times on IG alone. Patience Challenge The patience challenge initially started on TikTok and Instagram with pets. The trend went viral as users tested their animals by leaving a bone/food in front of them and asking them to wait to eat it while the owner went to another room. The challenge shifted to testing a child's ability to wait to eat candy. Kylie Jenner and Lauren Akins were two of many celebrities that took part. Flip the Switch Challenge This will definitely go down as a defining challenge of 2020. It started on TikTok and is all about a comical transition. The challenge that was inspired by Drake’s song Nonstop, consists of having two people in a bathroom, one of them turning the lights off, and when they flip back on the two people have switched clothes. Celebrities such as Jennifer Lopez and A-Rod, EmRata and TheFatJewish, all took part adding their own personal creativity and touch.

Natalie Portman- Academy Awarding winning actress, and now the owner of the newest team to join The National Women’s Soccer League. The Los Angeles based team will be the 11th to join the NWSL in the spring of 2022, owned by the Angel City Group, whose lead investor is Portman. Other celebrities including Serena Williams, Eva Longoria, Uzo Aduba, Jennifer Garner and Jessica Chastain are also involved in the new ownership, along with a handful of former US Women's National Team star athletes such as Mia Hamm, Julie Foudy and Joy Fawcett. For years, previously known celebrity sports team owners mostly skew males, such as Justin Timberlake, Will Ferrell, Usher, Bill Maher, and many more. With the purchase of this franchise, the Angel City Group will be the first female majority-owned and led ownership group. Using their platform, the celebs are creating a space for women to lead and empower each other, encouraging a shift in sport’s ownership as we know it. Last week, Portman and Williams spoke on Instagram Live about the project that had been in the works for over a year, expressing their passion to be able to support this group of strong and admirable female athletes. Portman stated that by using the entertainment community, which is centered around LA, to help support an LA-based team will only “bring broader attention to these incredible players.” The female stars are also using this opportunity to extend initiatives to the LA84 Foundation, making playing sports more accessible for young people in Los Angeles. The role of Olympia Williams, age two, as one of many owners of the team, extends the inspiring message to children and young women, especially that they too can be involved in the sports world. This is a pivotal moment in time, as it is yet another step forward for women in sports to know that they possess the same capabilities that men within the industry have. For women in sports, there is still a great deal of room for change regarding pay and equal opportunity. However, this is most definitely a step in the right direction. #TalentResources #InfluencerMarketing

As brands continue to partner with influencers to promote their products, it has become essential that the influencer is the right fit for the brand. This strong alignment leads to the most authentic, successful results. While factoring in engagement rate and style of content is important, finding the best match requires a mix of data and intuition. The data behind an influencer's profile provides insight into how well their community of followers engages with the creator as a whole. It can also help to pinpoint the specific styles that perform best on the account. This is where intuition and skill come into play in order to identify the right content that fits the brand. When all of these factors work in harmony, the sponsored posts look and feel the most natural, causing them to perform better. Here is a list of influencers that have caught our attention and are growing in the space. Madelyn Cline @madelyncline (5.2m) Maddie Cline, most widely known for her role as Sarah Cameron in the hit Netflix series Outer Banks, has 5.2 million followers on Instagram and an engagement rate of 22.82%. Some of her biggest features since the show’s premiere include Harper’s Bazaar, Seventeen, and Entertainment Tonight. 2. Chase Stokes @hichasestokes (4.3m) Chase Stokes, or more popularly known as John B, is the Outer Banks co-star as well as on-screen and off-screen boyfriend of Maddie Cline. Stokes has 4.3 million followers on Instagram and a 22.57% engagement rate. One of the few partnerships he has promoted on his Instagram was with Sweet Earth Foods. He also takes a stance on current events and partnered to assist the Trevor Project. 3. Maddie Bailey @madisonbaileybabe (2.9m) Maddie Bailey is the third Outer Banks star on our list today, with 2.9 million followers and a 19.24% engagement rate. Bailey’s recent role as Kiara Carrera in the hit show has been the kick start to her increasing online presence. She has also been featured on Harper's Bazaar and Entertainment Tonight’s YouTube channels and has a large audience and presence on TikTok with 2.7 million followers on the platform alone. 4. Alexa Demie @alexademie (2.1) Alexa Demie has been involved in the music and film making industry for years, her career escalating after her role as Maddy Perez in season one of Euphoria. At 2.1 million followers and a 15.84% engagement rate, Demie has been featured on Vogue’s YouTube channel, partnered with Mac Cosmetics, and plans to launch her own brand, “demiegod”. 5. Summer McKeen @summermckeen (2m) Summer McKeen’s YouTube channel was the start of her career, where she currently has 2.31 million subscribers and has had a presence on the platform for over five years. Her Instagram page has 2 million followers and a 4.37% engagement rate. She is the founder of her own brand “Keen On.” 6. Daniel Ezra @danielezra (1m) Daniel Ezra, known for his leading role in the popular Netflix original All American where he stars as Spencer James, has 1 million followers on Instagram and a 5% engagement rate. He uses his platform to frequently speak on social justice issues and hosts a web segment called “The Hangout” that airs on his YouTube channel. The channel has 107k subscribers. 7. Sydney Sweeney @sydney_sweeney (1.6m) Sydney Sweeney, who’s had roles in hit series such as Euphoria, The Handmaid’s Tale and Sharp Objects, has 1.6 million Instagram followers and a 17.69% engagement rate. She is also a model and actively involved in the fashion industry, appearing in Paper Magazine, partnering with celebrity photographer Amber Asaly and being a brand ambassador for Savage X Fenty. 8. Devon Lee Carlson @devonleecarlson (920k) Devon Carlson, co-founder, and designer of Wildflower Cases has 920,000 followers on Instagram and an engagement rate of 12.67%. The Wildflower Cases page alone has 745,000 followers and features celebs like Lana Del Ray and Bella Hadid showcasing the product. Carlson herself has partnered with major brands such as Burberry and has a YouTube channel with 179,000 subscribers. 9. Diana Silvers @dianasilverss (676k) Dianna Silvers is an actress and model, best known for her roles in the films Ma and Booksmart. With 676,000 followers on Instagram and an engagement rate of 9.10%, Silvers produces authentic, natural content while also taking a stance on current events. 10. Daisy Edgar-Jones @daisyedgarjones (636k) Daisy Edgar-Jones is an actress most popular for her role in the series Normal People. She has 636,000 followers on Instagram and a 5.64% engagement rate. She was the cover of Porter magazine, has been featured in Vogue, MTV, and Buzzfeed among numerous other popular publications. #TalentResources #InfluencerMarketing

As a result of the digitization of information and the increasing usage of social media platforms, marketing through influencers has taken on new forms. Brands have relied on social media platforms to advertise their products for quite some time, and the utilization of influencers who can create genuine and authentic partnerships is becoming more important than ever. Not only is it about an Influencer’s social following, but it's also about who they’re addressing in their content, and how they’re addressing them. Many things are changing in regard to engagement. Long term and meaningful engagement are expected to increase in demand. By 2022, Cisco stated that 81% of what we share on social media platforms will be video content, such as live streams and live interactive sessions. This shows the drive for content that engages the user and connects them with the person behind the screen. This was also shown through Instagram’s testing of the removal of likes. Brands were forced to realize that rather than chasing an individual thriving moment, they should concentrate on genuine, lasting connections with customers. The audience has to fully understand what the brand conveys and believe that the message is coming directly from the voice of the influencer. In order to form this relationship, it is important that there is a positive connotation surrounding the brand as well. Social listening, the ability to track and analyze how people are responding to posts and products, will be crucial in the year to come in making sure that these successful partnerships are being formed. Ways to socially listen include: tracking links through conversion pixels, utilizing influencer analytics platforms (or agencies that provide them), focusing on real-time engagement (comments, retweets, etc.), tracking the performance of promo codes promoted by the influencers and tracking the social and web traffic after a post is made. Sprout and HubSpot are two perfect tools to get comfortable with that you can easily use to track social listening. We find that the best influencer marketing derives from a data-driven perspective to understand influence with a clear insight into brand alignment and cultural relevance. Technology is only expected to advance further, and brands should begin investing in this to engineer the best possible platforms for marketing. Instagram will remain the preferred application with an increasing demand for video content. Instagram’s IGTV will grow, but many other platforms will also come back to life, such as YouTube and Pinterest. Brands may also begin wanting to consider new channels, such as TikTok. Where influencers are asking $5-$20 for every 1,000 followers on Instagram, influencers on TikTok ask for $1 for every 1,000 followers. According to HypeAuditor, influencer marketing on Instagram has not suffered from the COVID-19 impact as much as previously predicted. Brands are searching for new ways to interact with customers in a post-COVID-19 world, such as optimizing e-commerce for influencer campaigns versus retail. Collaborating with Influencers is seen as a great way to raise brand awareness, and one must adjust budgets accordingly for the best results. Calculate a fair bid based on the results influencers are able to prove, so they don’t overspend your ROI. You also must keep an eye on the influencer's saturation rate, keeping in mind that 2020 is an election year. Avoid boosting every single influencer post, instead, concentrate on assets that perform the best. Moving forward, brands need to get comfortable with influencers acknowledging world events and taking a stance on important and relevant issues. This has been a growing topic on social media, and fans are expecting influencers to use their platform for the better. #TalentResources #InfluencerMarketing #SocialMedia

1. The #Boorito Challenge: Chipotle Every year, if you wear a costume to get your Chipotle on Halloween, you receive your food at a reduced price. This year, Chipotle brought this movement over to TikTok, creating the #Boorito campaign. Users posted to TikTok their Halloween costume transformation using #Boorito and tagging Chipotle to get the chance to win free burritos for a whole year. To support the campaign, Chipotle sponsored the contest through influencers like Brittany Broski, Zach King, and Jiffpom which resulted in the #Boorito tag reaching 3.6 billion views. Our take: Chipotle put together two things people love: a giveaway contest and fun Halloween costumes. The choice of TikTok was strategic because of the demographics and vibe of the platform. Overall, the campaign matched perfectly with the tools used to amplify it. 2. #TooSickToBeSick Challenge: Mucinex Pharmaceutical companies can be tricky to promote. Launching a campaign in this space can run into a variety of challenges; especially with influencers often not wanting to promote medical products. Mucinex overcame this and created their own #TooSickToBeSick challenge. This transformation type video encouraged users to depict themselves going from “too sick” to “so sick”. JaydenCroes, one of four influencers who took part in the campaign, reached 501k likes. Over 889 million views of the hashtag were generated. Our take: Setting aside the obvious creativity of this campaign, Mucinex was able to jump on the transformation videos trend and capitalize on the concept through a great social media management strategy and influencer activations. 3. Charlie’s Angels: #CharliesAngelsUnite The remake of the movie Charlie’s Angels premiered digitally this year, and along with it, came #CharliesAngelsUnite. To promote the franchise, Charlie’s Angels challenged users to post their dance moves along with the film's lead soundtrack, Don’t Call Me Angel. 15 influencers took part in the campaign, including Rebecca Zamola, Zoe Laverne, and Lauren Godwin. 129.2k TikTok users joined in using the song, and the hashtag gained over 4.2 billion views. Our take: The franchise did a great job with going after their target audience. Gen Zers and Millennials make up more than 50% of the current U.S. population, so launching a campaign on TikTok and IG ensures to capture the majority of them. With TikTok, visuals are essential, so incorporating dance and original music makes it a great package. As always, influencers are essential in amplifying the campaign, and going with 15 profiles allowed the brand to truly diversify its reach. 4. Gymshark: #Gymshark66 #Gymshark66 is the hashtag Gymshark launched for their 66 Days: Change your life challenge. The goal was to win a year's supply worth of Gymshark merchandise, and all users had to do to participate was to set a goal for March 8th, document their before and after progress, and show the results. Six influencers pushed the campaign, which received 45.5 million hashtag views. Our take: Prize giveaways offer a great stepping-stone for any campaign. Whether it’s seeding, one time, or a lifetime prize, it’s fair to say that people enjoy getting free stuff. This campaign played it smart by combining a branded product series giveaway with actual fitness transformation. The influencers were key here, not only to amplify the challenge but also to explain it. Overall it was executed very well. 5. ELF: #EyesLipsFace The ELF campaign is truly something special. The brand created a TikTok jingle called “Eyes Lips Face '' to launch their presence on the platform and supported the sound, most frequently featured in the background of makeup transformation videos, through influencers and a strong organic presence. The campaign reached over 5.2 Billion views and the sound was eventually turned into a full-length song that is now on Spotify. Our take: The success of this campaign was both timing and content related. The catchy song performed so well on the platform that it set a standard for many competitors. The organic presence was also solidified by the easy-going content the company produced and the influencers they chose. 6. Red Bull: #GivesYouWings Red Bull’s digital content is, by now, a golden standard. The brand’s IG page and website are a constant source of inspiration with new challenges, contests, and giveaways taking place almost constantly. Their striking and eye-catching videos often depicting stunts and other daring activities that have gained massive traction and attention from users. #GivesYouWings currently has more than 417 million views on TikTok and seems to have found its place on the platform. Our take: While this might not qualify as a campaign, it certainly qualifies to be on this list. TikTok has proved to be a great platform for Red Bull because of the video format. With content in extreme sports like diving, racing, skydiving, etc., a video is worth a thousand pictures. 7. Walmart: #DealDropDance Walmart decided to give last year’s Black Friday a boost by encouraging users to upload their dance on TikTok for a chance to win a $100 gift card. Influencers were used to kick-start the campaign and the hashtag #DealDropDance has reached 3.6 billion views. Our take: Fall was a strange period for TikTok. It had become a household name but because of the rapid expansion, many brands were still considering using it to promote their message. Walmart took a chance with this campaign but did so in a very clever way. As with many other campaigns on the platform, giveaways seem to be a popular way to engage audiences. The dance and hashtag were both very catchy although the target audience might have been on the younger side. 8. Too Faced: #TooFacePartner This campaign shows another brand using the transformation video trend to their advantage. Influencers and users were encouraged to share their makeup transformations, from a clean face to the final product, using the hashtag #TooFacePartner. The campaign launched with influencer Kristen Hancher and continued through both users and other influencers like Victoria Lyn, Laurie Elle, Chloe Rose, and Ewa Zawada. The hashtag has 9.4 million views and counting. Our take: The greatness of this campaign is not in the numbers alone but in the sector. The beauty space on TikTok is fiercely competitive as the platform is the perfect tool to show makeup and other products. When thinking about Too Faced and what they have been able to do, it’s also important to consider the other campaigns that are happening simultaneously from different competitors. For this reason, we believe that getting the numbers they got in this space and time is an accomplishment. #TalentResources #TikTok #InfluencerMarketing

Cancel Culture is by nature controversial to address. At its simplest, it’s the process of getting a person “canceled” on social media because of a perceived action they have taken. The definition itself is a matter of opinion and is often seen in one of two ways. Wikipedia has labeled it “online shaming”, showing that it can be difficult to defend. The cancel movement began taking a larger presence in social media culture in 2018 when the #MeToo conversation started to fill the media landscape. Calls to end careers were rooted in sexual misconduct allegations. With names like Matt Lauer, R. Kelly, Michael Jackson, and Harvey Weinstein being canceled, it seemed easy to support the initiative and hope for justice. However, as the movement grew in size and momentum, more and more people began wondering if the original cause was even present anymore, or if it had turned into a self-feeding system to point out people’s mistakes. When Kevin Hart was announced as the host for the 2019 Oscars, the cancel movement took aim at some of his jokes from 2011, in return asking for his “cancellation” because of them. This proved to be a turning point for many people, and as Hart resigned his position as the host, big names in the entertainment world like Ellen DeGeneres expressed support for him. At this point, the debate began to shift from whether this was acceptable behavior of demanding accountability during a movement or just pointing out celebrities' past mistakes from any point in their lives. This is where the controversy lies. Making mistakes is a part of being human. While some mistakes are harmful and unforgivable, some argue that not all the mistakes being brought to light by cancel culture should cost someone their career. This leads us to today, where more and more people have begun coming out against cancel culture, as they believe it suppresses opposing opinions and pushes for specific narratives. It is now a discussion of one’s freedom of speech. This was the point made last Tuesday in a letter published by Harper’s Magazine, signed by hundreds of public figures. The letter, which in turn has received little sympathy or understanding from the public, outlines this idea that cancel culture has created a hostile climate where a person’s image can be ruined over what they see as their public opinion. The response to this letter is leading many to face the question of whether cancel culture is becoming overly hostile, or if it is necessary in putting an end to allowing offensive statements and actions to remain acceptable. As the debate continues and new points are made, the hope for a clear solution continues to seem like a distant possibility. While writers, celebrities, scholars, and politicians chime in on the ethics of cancel culture, teens on TikTok take a different approach and embrace the ability to call out the past of elites with sarcastic humor. From Tony Lopez calling himself the CEO of Helicopters to Thomas Petrou building his merchandise brand on the canceled name, conversations are shifting and cancel culture will most likely continue to follow many public figures even through to the next generation. #CancelCulture #TalentResources #TheSource

With over 1 Billion active users and a top-five in downloads for the past 2 years in a row, TikTok has become one of the leading platforms for content creators all over the world. Dances, songs, and funny videos are only part of what has made the platform what it is today. On the other side stands hundreds of companies going through the platform’s own ADV and influencers to reach millions of users daily. However, as the platform continues to grow and the sales in advertisements skyrocket, the spotlight gets hotter and hotter- especially on its privacy and links to Chinese security services. TikTok is owned by ByteDance, a Beijing based technology company founded in 2012 which is subject, like all Chinese based companies, to governmental discretion pertaining to user data. The platform addressed this issue during the summer by moving its servers to the U.S. and only keeping backups in Singapore. Despite this, Secretary of State Mike Pompeo suggested in an interview with Fox News on Monday that a U.S. ban on TikTok may not be as far away as we think. While the possibility of this is not yet confirmed, Pompeo made it clear that the U.S. has TikTok and other Chinese social media apps on its radar. This will add to the pressure already faced by the platform from India and Australia, both of which have taken concrete steps to ban TikTok in their countries. While news of this shakes TikTok to its core, many brands may have to face the potential for major changes in how they use ADV and influencers on TikTok. Brands have thrived with the ability to launch simple user-generated campaigns.  With Elf Cosmetics’ #EyesLipsFace campaign hashtag now reaching over 3.8 billion uses and #BangEnergy coming in at 3.3 Billion, the visibility brands can gain from TikTok is unprecedented. So, with an uncertain future ahead and the renegade still stuck in our heads, we will all have to pay attention and brace for what’s to come for the fate of TikTok. #TikTok #InfluencerMarketing #SocialMedia

Elizabeth Sutton (b. 1989, New York, NY) is a millennial “mompreneur” and visual artist who has taken the nouveau arts scene by storm. In 2016, Elizabeth was selected to participate in the NYDesigns incubator program, exhibited at both the Affordable Art Fair & Hamptons Designer Showhouse, and was featured by Bravo’s “Million Dollar Listing,” as well as The New York Post. In early 2017, Elizabeth donated her work to the nationally-recognized 92nd Street Y’s Spring Fundraiser as well as Lenox Health Greenwich Village and participated in both the 2017 Architectural Digest Design Show and New York Design Center’s “What’s New What’s Next.” Sutton recently launched a capsule collection with BariLynn Accessories for Bergdorf Goodman and opened pop-up galleries in Wynwood for Art Basel Miami and New York City, coinciding with and supporting the launch of Hustle Chic, Sutton’s online social collective for creative productivity and social good. Listen to the latest podcast featuring our CEO, Mike Heller, on Success By design. Listen here: https://podcasts.apple.com/us/podcast/the-power-of-social-media-mike-heller/id1489782308?i=1000475812857 #TalentResources #Podcast #MikeHeller #SuccessByDesign #ElizabethSutton

Talent Resources Sports has invited sports industry leaders to a seat at the roundtable to discuss everything from what the new world of sports will look like, how sports marketing has had to adapt, to the financial changes for athletes, and everything in-between. Sports are almost back, and these panelists are here to explain how. #TalentResourcesSports #Webinar #TheRoundtable #YouTube

The beauty industry in the time of the pandemic has pivoted its in-store experiences to more DIY tutorials. Many brands are offering other options to their consumers such as posting YouTube videos and augmented reality consultations.  It is often the experience prior to purchase that will drive sales, such as beauty demonstrations, expert consultations, and other in-store services. So in an effort to mimic those efforts, Brands are recreating similar strategies for a newer digital era. Beauty purchases can also be "impulse buys," so while the act of taking a product off the shelf has been eliminated, for the time being, Brands will need to utilize different social media "direct-to-commerce" functions such as swipe-up links & in-video banner ads. Talent Resources has helped a number of cosmetics, skincare, and haircare companies showcase their products and product use in online capacities. Recently working with Mission Impossible: Ghost Protocol star: Michelle Monaghan, EltaMD was able to have an online discussion with a renowned Dermatologist Dr. Ellen Murmur to provide information to consumers about proper suncare and skincare routines. Utilizing IG-Story and IG-Live, Elta was able to allow consumers to not only get the consultation that they would normally get with a Dermatologist, but they are causing commerce in a digital capacity immediately. The industry will start to see an expansion of online events from a lot of brands. Lots of factories are turning their factories into making them more COVID effective for example Estee Lauder is making hand sanitizers and Tan-Luxe is doing the same while using its same packaging to be cost-effective and use what they already have. www.TalentResources.com #InfluencerAgency #Brands #Influencer #Talent #TalentResources #NewYork #California

Sean Thomas Lowe is an American reality TV personality and author, best known for his role on the seventeenth season of ABC's The Bachelor, which he earned by becoming the fan favorite during his time on the eighth season of The Bachelorette with Emily Maynard, where he placed third. Q & A -- What does it mean to you to be an influencer? I never set out to be an “influencer” and for a long time, I was reluctant to accept the title. I’ve always seen myself as just a guy who enjoys roasting his kids on Instagram. Tell us about a campaign that was your favorite to work on. I’ve worked on so many wonderful campaigns with so many wonderful companies. I’d say the one that sticks out the most would be the campaign I did with Banfield promoting dog safety during national disasters. This particular campaign featured my chocolate lab, Ellie, and it was so much fun to finally get her beautiful chocolate face in front of the camera with me. What is your favorite social platform? This is a tough one. I’m going to say Twitter because it allows me to tell my cheesy dad jokes, but I like the fact that Instagram seems to be a nice place with fewer psychos yelling at people. Who is your favorite influencer or account to follow? @kevinjamesofficial is the best account on Instagram and it isn’t even close. How has becoming a father impacted the brands you work with? I’ve worked with a lot of brands who love the family-friendly content I put out. I’m pretty sure I wouldn’t have worked with most of those brands if I were not a father. Will you let your children become influencers or appear on reality television? No. No. No. Never. They’re getting REAL jobs. What's the one thing you are most looking forward to for Father's Day? Being with my family and getting courtesy laughs from my wife when I tell my jokes.

Our Q&A interview with Tik Tok Influencer, Keemokazi: Talent Resources: What do you love about Tik Tok? Keemokazi: What I love about Tik Tok is that it's so easy to grow new fans. Your videos aren't only posted for your followers to see. With the for you page, your video can be seen from people all over the world. So many chances for you to connect with someone out there who may have the same humor as you or Who may relate to what you are posting. I also love the community on Tiktok everybody is always so supportive and encouraging. -- Talent Resources: What is the best way to get your Tik Tok to trend? Keemokazi: The best way to get your Tik Tok's to trend is to try a variety of things and see what works best. Before my pranks took off, I made a bunch of random videos that did okay, but I realized what works best for me is making people laugh. Another way to get your videos to trend is to see what's trending and add your own twist to that trend. Your personality is your best asset. -- Talent Resources: What brands do you follow on Tik Tok, and what do you like about them? Keemokazi: At the moment, I don't follow any brands, as I am currently promoting my own brand and merchandise. -- Talent Resources: How do you increase your following on Tik Tok? Keemokazi: The best way to increase your following is to post regularly. At least 2-3 times a day and use popular hashtags. Don’t be afraid to post something new and challenge yourself out of your comfort zone. It’s important to have fun with it! -- What's your favorite: • Tik Tok challenge: Paper towel challenge • Tik Tok dance: Renegade • Tik Tok song: Saint John - Roses • Tik Tok personality: David Dobrik • Tik Tok hashtag: #Foryou Check out our latest webinar for more on Tik Tok and Keemokozi: Talent Resources Presents: TikTok What You Really Need To Know About The Hottest New Social Platform Join Talent Resources for a panel discussion and Q&A on the dos and don'ts of Tik Tok. We'll discuss how brands and influencer are increasing their following while staying on top of trends. What the impact Tik Tok is and how to leverage your reach on Tik Tok to engage new followers and grow your business. Moderator: Gabi Butler - Netflix's Cheer Panelists: Keemokazi - Tik Tok Influencer Melanie Cohn - Senior Manager, Brand Engagement, Dunkin' David Greenfield - CEO, Dreampops Hannah Forbes - Strategy Director, Head of Influence, R/GA