An influencer can be deemed “valuable” to a brand in consideration of a number of things. Their ad-value as a whole, can be determined by things such as engagement rates (what percentage of their following is actually engaging with their content), authenticity (what are they doing with their content to make it feel genuine?), as well as a plethora of other items (who their followers are, where they’re from, etc.). Brands can use a number of technologies for this type of research and intel, for example, Talent Resources strategically partners with Dovetale.com for our Influencer insights. While Influencers do need to earn a living, we feel strongly that a specific influencer should not accept every deal that comes their way. This is because Influencers should be continually looking for ways to build their own brand (ergo, who they are, and why certain things are important to them). Once an influencer has established their own brand, they can then partner with companies that feel authentic and genuine to that brand. Should an influencer work on a project that feels inauthentic, or not genuine, it will not only be reflected in the material they put together, but it'll be reflected in a Company’s consideration of that talent in the future. #TalentResources#TR#InfluencerAgency#SocialMediaManagement

Brands work with influencers to create a buzz that amplifies their brand's message. However, it's essential to recognize that some Influencers resonate with the brand's overall message better than others. Picking the right match for a brand is vital, and that is why Talent Resources uses a variety of tools that can advance the search for the best fit in making the right decision. We survey the influencers' followers and look at ROI, but it's not the traditional "return on the investment" but rather what we term as the "Return on Influence" in order to curate our suggestions for our clients. We utilize platforms like Dovetail and Social Rank to help us compile the data and present our findings to the brands we work with. While many social media platforms have taken hold of the consumer's collective consciousness and are utilized for Influencer advertising, the most prevalent of all being Instagram, there is a new platform on the block that has become a force in its own right, TikTok. An interesting difference that we've noted between Instagram and TikTok is that the content on TikTok has a unique staying power, whereby we see some successful TikTok videos will be featured even months after they were initially posted. Both platforms appeal to distinctly different audiences, at least initially, with the content produced for each also represents a shift from the carefully curated artwork of Instagram to the more humorous or silly dance styles of TikTok. Let Talent Resources take a deep dive into your brand initiatives and metrics and find the right match in talent and platforms for your brand. #TalentResources #TR #InfluencerAgency #SocialMediaManagement

When it comes to social media, people share what they do and what they love. When they find something they love to use or love to do, they share it for all to hear. The health and wellness industry is no exception, and it is one of the leading categories in influencer marketing. Below are some of our favorite health and wellness influencers in no particular order. Catherine Giudici Catherine Giudici is a mother, wife, and business owner of LoweCo greeting cards. She has also been a health and wellness influencer for various companies, including InMode, specifically as it relates to breast cancer screening. InMode, a leader in the minimally invasive medical device field, donated money towards breast cancer research and as a supporter, Catherine informed her followers to follow InMode to help the cause and to encourage her followers to see their doctors for breast cancer screenings. She challenged her followers to wear pink and post a picture to support the Informed by InMode Challenge, which was a challenge like the Ice Bucket Challenge, which had made a significant impact on ALS research. Danielle Busby Danielle Busby is a busy woman. Aside from being a parent to six children, she is also the owner of BuzzWorldShop and Graeson Bee, co-owner of CADi Fitness, while also starring in TLC’s TV show, OutDaughtered. This busy lady is a fitness lover, if it weren’t obvious by her being co-owner of CADi Fitness, has also mentioned wore her love of Fabletics while exercising with the (minimal) free time she finds for herself throughout the day. No power in the universe can stop you from your fitness mission, not even if you have six kids and multiple professional endeavors like Danielle. Contact Us to work with an influencer to grow your brand Dianne Bondy Dianne Bondy believes in self-care as a practice and loves how movement brings her joy and clarity. She walks at least 45 minutes per day and follows it up with 5 minutes of meditation and ten minutes of yoga. She is also an author whose book, Yoga for Everyone: 50 Poses For Every Type of Body, was published in early 2019. Dianne was also once a featured teacher on Yoga International and she firmly believes that it is not who you impress, but who you impact and how you impact someone that matters in this world. Haley Hunt Davis Born in the South, Haley Hunt Davis grew up loving fried foods, desserts (especially pie), sweet tea, and other delicious morsels that weren’t always the best for her body. When she became an adult, Haley went on a journey to discover which foods made her body happiest and was surprised to discover it was not the fried food she had grown up on. The foods that made her happiest were healthy, nutritious, and a combination of elements between her Southern roots and her new LA home. She has since founded Brewing Happiness, providing healthy recipes, videos, and more to those seeking healthier food options. On her website, there are recipes for a paleo peach smoothie, grain-free brownies, and more! Liz Della Croce When it comes to fitness, one of the things Liz Della Croce is adamant about is picking an activity you actually enjoy doing. While she loves kickboxing and yoga, she is constantly trying new classes to add a little variety to her fitness routine, which is important in order to keep her body in tip-top shape. In addition, Liz is also the founder of The Lemon Bowl, a guide for food, travel, and healthy living. There are a wide variety of recipes to inspire the potential chef within. Logan Aldridge Logan Aldridge is out there in the world-changing perceptions and shredding excuses. At the age of 13, Logan lost his left arm in a wakeboarding accident that would have left others in his position in a state of depression. Today, Logan is a seminar staff of CrossFit and holds the world record for the most weight lifted using a single-arm barbell clean in a minute. He is also the Co-owner and director of WheelWod, which focuses on giving athletes and coaches resources to create competitive adaptive athletes. Logan has represented the United States in multiple Paralympic events. Rachel Hunter New Zealand supermodel, author, and TV host, Rachel Hunter recently teamed up with Dahlicious Organic as their celebrity ambassador. Given her experience hosting her television show, Rachel Hunter’s Tour Of Beauty, coupled with her love of organic food, Rachel was a natural choice. As their ambassador, Rachel created customized videos for companies looking for new products for their stores, as well as creating content for Dahlicious. In addition to her career as one of the world’s best-known models, Rachel is also a yoga instructor who loves traveling around India. Contact Us to work with an influencer to grow your brand Sandie Barling It seems only natural that a person working as a medical professional would be a trusted health and wellness influencer, and Sandie Barling is no exception. This podiatrist from Melbourne, Australia, a self-described fitness foot fiend, shares her food and fitness journey on Instagram and attributes her passion for health and fitness to having grown up playing a variety of different sports. She uses her Instagram platform to empower other women in their fitness goals and to practice self-love. On her website, she has talked about food, footwear, and fitness, and is extremely active on her Instagram platform as well. Sarah Herron As an influencer who teaches that feeling better is more important than looking better. After giving it careful consideration, Sarah had decided to give Teami detox tea a try. She found that the tea gave her more energy without the feeling of being weighed down by coffee. Apart from being a contestant on season 17 of The Bachelor, Sarah is a creative director, mentor, and an outdoor lover who loves to ski, climb, and savasana. Tinsley Mortimer When it comes to getting their essential daily vitamins and minerals, many people fall short. Tinsley Mortimer knows that and is using her influence to spread knowledge of Care/Of, a supplement subscription service based in New York City. As a television personality who starred in The Real Housewives of New York City, she has a fan base in which to get the word out about Care/Of. In addition to her starring role on TV, Tinsley is an accomplished author having written a book titled Southern Charm, which is about a young woman from the south moving to NYC and becoming involved in New York society. The influencers in your life, or on your social media page, don’t always have to be famous supermodels or television stars, they just have to be people who inspire, inform, or challenge you to improve yourself, try something new, or look at things in a different way. Maybe one day you will be an influencer yourself and inspire others to conquer their dreams as well. Contact Us to work with an influencer to grow your brand

It's the end of another year and another decade, and brands are thinking up their digital marketing campaigns for 2020. While it's impossible to predict the future, one thing's for sure: Influencer marketing will continue to flourish. A decade ago, influencers didn't even exist. Now they are the most powerful people on the internet, and they could make or break the success of your brand. Here are some influencer trends to expect this year. #1. Instagram Will Continue to Grow With more than 100 million active users, Instagram is one of the most powerful weapons in your marketing arsenal. There are more than 500,000 influencers on Instagram —that's around 39 percent of all accounts on the platform with more than 15,000 followers — who can promote your products and services to their loyal followers. In 2020, expect even more brands to hire Instagram influencers to promote their content, especially toward highly sought-after millennials. This age group is extremely receptive to influencer marketing because they don't engage with conventional advertising. Eighty-four percent of millennials don't like traditional ads, nor do they trust them. #2. TikTok Will Blossom Expect more brands to use new social media platforms in 2020, including TikTok, which boasts 1.5 billion users. Hiring an influencer on TikTok could prove lucrative, especially when targeting young audiences. TikTok’s average engagement rate is 29 percent, making it a great way to get your message across and move prospects through your marketing funnels. "Influencer marketing is likely to be the most effective form of marketing on TikTok," says Influencer Marketing Hub. "You don't suffer from the negative implications of ads, and you don't have to worry about building the right audience as you do with native videos on your company account." #3. Brands Will Build Long-Term Relationships With Influencers and Audiences Influencer campaigns are getting longer, with more brands forming long-term relationships with influencers and their audiences. Instead of one or two sponsored posts, brands will focus on long-term marketing campaigns with influencers in 2020. Brands will also take an omnichannel approach when working with influencers. Instead of just working on content for YouTube, for example, a brand might appear on an influencer's other channels, such as Instagram and Facebook. "Extended collaborations permit brands to develop real connections with influencers," says Forward Influence. "As a brand and its influencers create a genuine relationship, the influencer content will be more authentic." #4. Brands Will Work With Micro-Influencers Bigger isn't always better. When it comes to marketing, sometimes working with micro-influencers — influencers with 2,000-50,000 followers — provides brands with a significant return on their investment. Micro-influencers might not have millions of followers, but they have developed genuine relationships with their audience. Micro-influencers also have the potential to grow their follower base and, with the right content, you can reach a whole new audience over time. #5. Brands Will Work With Podcasters Most people associate influencer marketing with Instagram and YouTube, but brands will explore new mediums in 2020. Podcasts, in particular, are a great way to promote your products and services, and some of these broadcasts generate millions of downloads every single week. Research shows that 144 million Americans listen to podcasts, and 51 percent of the U.S. population older than 12 have listened to a podcast all the way through at least. Podcast listeners stay engaged for a significant amount of time — 30 minutes, 60 minutes, or even longer — and they demonstrate extreme loyalty to hosts by downloading their content every week and following them on social media. Working with podcasters on your next long-term influencer campaign could be the best thing you do for your business in 2020. "We are witnessing a renaissance in audio, and podcasting will change the advertising industry in a major way," says MarTech Series. "It has revived radio in the U.S., in part, because it is able to engage people in some of the most private places (home, car, etc.). Since these opportunities are important for brands, the podcast has become a powerful advertising vehicle." #6. Video Content is Still Effective People love visuals — YouTube alone gets 30 million visitors every single day — so incorporating video content into your influencer marketing strategy could provide you real results in 2020. Whether it's product reviews, demos, or recommendations, YouTubers and other content creators can increase awareness of your product or service to a potential global audience of millions. Again, targeting millennials on YouTube can be a great way to promote your brand. Seventy-one percent of this age group relate more to YouTubers than TV stars, while the top 25 YouTubers generate three times more views than traditional celebrities. Make 2020 the year that you partner with influencers who make video content, and focus on long-term campaigns that continue to generate interest. #7. People Value Honesty As influencer marketing becomes more popular, some people are questioning the validity of this marketing method. Customers don't like to be tricked, and they often call out Instrammers or YouTubers who work with influencers but don't tell their audience. This is why it's important that influencers are completely upfront with their audiences when they promote your brand. Otherwise, they could jeopardize your reputation. Going forward, always talk to influencers about being honest with their audiences about promoting your brand. The best long-term branding partnerships are based on the truth. "Digital users are very conscious of paid promotions, and brands should use every opportunity available to them to build a transparent relationship with their audience, as increasing media scrutiny has unearthed the extravagant price tags involved in various paid partnerships," notes City A.M. Takeaway Influencer marketing will continue to evolve in 2020, so brands, particularly in the health and wellness and cosmetic medical sectors, need to keep one ear to the ground and the other on social. Building long-term relationships with influencers on various channels will prove lucrative, so make sure you invest in this type of marketing this year. Are you looking to build long-term branding partnerships with the best influencers? We can help you realize your influencer goals in 2020. Click here to find out more Talent Resources.