If you are looking for a social media marketing agency to help you keep up with the latest trends then you have landed on the right page. Talent Resources is a 360-marketing agency that engages clients via strategic communications, paid media integration, celebrities, and influencers. We provide various services such as influencer marketing, social media management, brand strategy, communications, etc. Explore our work portfolio for insights into our expertise. We are the leading Influencer Marketing & Communications Agency that creates customized, fully integrated celebrity-driven social media campaigns. ​We have a solid network of social media influencers who would help streamline the posts and create a buzz in the industry. Some of the services we provide include social media management, influencer marketing or talent procurement, brand strategy, and communications, talent seeding, etc. TR has been effectively connecting brands and influencers for more than 10 years now. TR also provides a powerful set of tools to enhance brand strategy. So what are the major things that you should check while hiring a social media marketing agency? Well, you must go for an experienced company rather than a new one. For instance, Talent Resources has been serving clients since 2007. We provide a wide range of services so that our clients can treat us as a one-stop shop. It means you should also check whether the company you have chosen has a lot to offer or not. It is a leading company in developing and producing influencer-based social media campaigns. TR also offers holistic marketing solutions to brands and full-service social platform management to talent and businesses. If you want to increase brand awareness and digital engagement, you must focus on hiring the best social media marketing company. If you want to choose the best social media marketing agency, you should check whether they use the latest tools or not. They should also help you understand certain things such as campaigning, tracking performance, and identifying changes in return on investment. The agency should be data-driven and creative. It is very important for you to choose an agency that excels in innovative advertising. They should be consistent and post content regularly, provide trending and engaging content, establish accounts, monitor performance and keep track of competitors, develop a monthly social calendar, and more. The social media marketing agency that you have chosen should have dedicated experts who will work on various aspects of digital marketing. They should also learn about your industry. If you are not quite sure, you should also ask them to show you certain successful work. An experienced agency should be able to share testimonials, examples, and case studies of how their work and how they have helped companies in the past. The social media marketing agency must have cleared KPIs or key performance indicators as well. A social media marketing agency should help you with strategies and adapt to the ever-changing environment. Through valuable, relatable content, paid promotions, or customer service, they will help your company become more attractive, visible, and accessible to the audience. We will also help you understand your target audience & curate content as per what they want to see. Here are some social media marketing tips for you. Even though the agency will help you with the same, these tips and tricks will help you streamline your goals. Have a social media strategy: One of the first things that you need to keep in mind is that you need to have a social media strategy. A well-thought-out strategy will help boost your online presence. Content should be posted on a consistent basis and must be effective across all platforms. We encourage our clients to collaborate with us in creating a well-structured plan in advance. Know your audience: Another important tip is that you need to know your audience. You should have a deeper understanding of the content that you would be posting. This can be achieved through market research, creating personal and social insights, and utilizing social media monitoring. Brand image should be consistent: Ensure that your brand image is consistently reflected across all social media platforms. You should also include things like tones, values and messaging other than visuals. Create content aligned with your business objectives: You should always try to post content that meets your business objectives. Curate campaigns so that you can boost engagement, provide better customer satisfaction, increase likes, clicks, replies, more website visits, more purchases, etc. To create brand awareness, conduct thorough research to ensure desired results. Monitor your results: When you monitor your campaigns, it is vital to focus on more than just metrics. There are so many things to gain from social networks such as customer service and community engagement. Determine the most effective social media channels for your brand: Another important tip is that you must always ensure that you are choosing the social media platforms that work the best for you. Your hired agency will help you identify them. Allocate your resources wisely: If you have a small business, you should allocate your resources in the best possible way. Social media marketing requires a unique set of skills such as strategic thinking, branding, and organizational skills. Hire a social media expert so that you can invest in advertisements on social platforms. Always maintain professionalism: It is very important for you to remember that you need to represent your business on social media. If social media responsibilities are allocated to other employees, then create a social media policy to guide their conversations and posts. Reflect your brand identity: No matter what kind of content you post, brand identity is what sets you apart from the crowd. To stay ahead of the competition, you should focus on reflecting your brand identity in all channels, including digital and social media. Prioritize quality over quantity: While consistency is important, also prioritize the quality of your content. The social media marketing agency that you have chosen must know about the penalization of accounts for posting spam content or low-quality posts. Implement a social media calendar to reduce such risks. Consider various aspects of a social media calendar, such as posting visuals, captions, and optimal timing. Build a winning game plan for social media marketing: Several research reports suggest that marketers that document the strategy are likely to succeed. If you pen down the same, you can turn your vision into reality. Also, you must use the art of storytelling as they inspire ideas and encourage interaction. Humanize your brand: You should also put in efforts to humanize your brand. This will ensure that your audience can connect to your brand. You should introduce them to your employees, shows what goes on behind the scenes, post interesting stories, let them know about your work culture, etc. Use the latest tools: Another important tip for digital marketing is that you should use the latest range of tools. Try to automate the activities as much as possible. You should also schedule your pins and tweets along with posts. You can even automate posting into social media channels if you schedule properly. Run contests and sweepstakes to enhance your social media strategy: This will help you increase your online visibility, followers and engagement. To get mind-blowing results, engage your audience as much as you can. You can also share a unique link for extra entries. Do not include pushy staff in your content. Connect with influencers in your niche: Connect and network with influencers in your niche. It is an effective way to reach out to a wider range of audience. To get your social media posts noticed, you have to ask your social media marketing agency to get an influencer on board who will endorse your brand and talk about your products and services. Influencer marketing can help spread the word more easily and quickly. Utilize paid social media engagement to achieve key objectives: Although you might want to complete all the marketing efforts by yourself, there is something called paid social media management services which you should make the most of. Since you do not have the expertise to regularly encourage comments from followers, you might want to take professional help for the same. A social media marketing agency has the experience required to manage numerous industries and brands, engage with the audience, help your engagement rate skyrocket within a few weeks, and even maintain a consistent voice across all social media channels. They will ensure that your social media presence dominates and your ideas are generating likes comments and gaining followers with time. Keep these social media marketing techniques in mind as you develop and implement your strategy.

Laura Marano and Paris Berelc x EmFace Laura Marano and Paris Berelc partnered up with EmFace to shared one of their favorite ways to keep their skin looking picture-perfect for all of their upcoming projects. Kealia Watt x CBR Kealia Watt shared how seamless it was to preserve her baby’s newborn stem cells thanks to Cord Blood Registry, the #1 OB-recommended family newborn stem cell preservation company. Isabelle Harrison X The Athlete’s Foot The Athlete's Foot ambassador and WNBA Star Isabelle Harrison teamed up to celebrate Nike Air Max Day on March 26. Imagine Learning Talent Resources and Imagine Learning have officially teamed up to amplify Imagine Learning’s community management across all social platforms. Talent Resources Social will be spearheading with their expertise in community management to grow Imagine Learning's social awareness and engagement. Talent Resources Women's History Month Throughout March, Talent Resources Social highlighted the leading ladies of TR and their importance to the team. With incredible women leading each team, we were able to spotlight each person on our feed that has made TR so successful. The Athlete's Foot, Puma, and Kicks & Fros Presented ‘Just Kickin' it’ A Mixer in Celebration of Women's History Month Hosted by Melissa Chanel The specialty footwear and lifestyle chain, The Athlete’s Foot celebrated Women’s History Month with Puma and Kicks & Fros at a mixer hosted by sneaker influencer and creative Melissa Chanel. The sold-out event united local NC sneakerheads and enthusiasts for a night filled with activities, music, sweet treats, giveaways and a three-person panel hosted by Melissa Chanel. Timmehirl on OK! Magazine, Medium and Games Beat Timmehirl, Roblox YouTuber and personality, hosted a Roblox live stream with Kreekcraft on March 31. The event was covered by OK! Magazine, Medium, Games Beat and more. Gymboree on InStyle and E! Online Gymboree teamed up with the non-profit organization Dress For Success to celebrate Women's History Month and also launched its spring 2023 campaign, which includes ads featuring Gymboree brand ambassador Mandy Moore, her husband and kids. Skinny Mixes Announced New Flavors At Expo West Jordan’s Skinny Mixes, the number one brand for no-sugar syrups, introduced four new flavors to its Naturally Sweetened Skinny Syrups line at Expo West which took place from March 7 through March 11. Real Essentials on New York Post Real Essentials was included as a part of the New York Post’s top 15 athleisure brands for men to shop in 2023. Bluestone Bank on Boston Business Journal and City Biz In March, Bluestone Bank announced that Meg McIsaac will now serve as Bluestone Bank's new CEO. Following the announcement, Bluestone Bank was featured on Boston Business Journal, City Biz and more. A Snowy Day in Oakland on NBC News and OK! Magazine A Snowy Day in Oakland, a new comedy film written and directed by Kim Bass, starring Tony Plana and Claudia Zevallos premiered nationwide on March 17. The film was featured on NBC News, OK! Magazine and more. Disruptive Sports Group Athlete Joe "Bodybagz" Pyfer Celebrates UFC Win at Papi Steak in Miami Fighter Joe Pyfer is already keeping his mind on the next fight. Pyfer, who had to cut 30 pounds for tonight’s win, passed on all alcohol at Papi Steak. BLK Prime Greenlights the New Television Series with Hip Hop Icon Suge Knight The groundbreaking scripted series will explore the untold stories of industry legend Suge Knight, streaming exclusively on BLK Prime. TRV’s Investor Syndicate As a member of TRV’s Investor Syndicate, you can choose to invest on a deal-by-deal basis. You will have access to secured allocations in highly competitive venture capital opportunities that have return potentials of ~10-100x+. TRV co-invests alongside other top-tier investors in seed through growth-stage companies across Consumer, Tech, FinTech, Cannabis, Hospitality, Blockchain, and Health & Wellness industries.

The Children’s Place on TMZ, Us Magazine, Yahoo! Sports and More The Children’s Place, the largest pure-play children’s specialty retailer in North America, and Legendary NY Giants Quarterback Eli Manning, treated hundreds of children and family members to a day of football, fun and philanthropy. The day began with a visit to the Children’s Cancer Institute at Joseph M. Sanzari Children’s Hospital, located at Hackensack University Medical Center. Carrying out the brand’s commitment to giving back to children and families, Eli Manning and The Children’s Place celebrated the start of the Easter season by hand-delivering filled-to-the-brim Easter baskets to pediatric patients, plus a special surprise for the 7-year-old patient and football super-fan, Shane McCooe. Following the visit, The Children’s Place and Eli joined forces with former teammate, Shaun O’Hara, to host an afternoon of fun and football at Superdome Sports in Waldwick, NJ for 300+ children. Chrissy Teigen x Cord Blood Registry Cord Blood Registry and Chrissy Teigen paired up to share a once-in-a-lifetime opportunity that helps parents store their newborn baby's cord blood and cord tissue from their umbilical cord. These powerful stem cells can then help to potentially provide treatment for over 80 conditions today, and counting, during both childhood and as they grow up. The Culpo Sisters x PJ Place Olivia, Aurora and Sophia Culpo shared how much they love their cute and cozy pajama sets from the PJ Place. Mandy Moore x Gymboree Mandy Moore officially announced that she has taken on the role of Gymboree Brand Ambassador. She shared how grateful she is to partner with a brand that shares her same values, and gave her the opportunity to work on an incredibly meaningful campaign. Whimstay on Skift and Travel Daily News Whimstay announced a new integration with Google and was featured on Skift and Travel Daily News. The collaboration integrates Whimstay’s 150,000 vacation rental properties into Google’s travel search function, providing millions of potential guests the opportunity to book stays at exclusive discounts of up to 60% off directly from Whimstay’s mobile app or website. Real Essentials on The New York Post Real Essentials’ three-pack Women’s Cotton French Terry Lounge Joggers were featured as part of The New York Post’s Winter Shopping Event. Skinny Mixes on Business Observer Jordan Engelhardt, Founder and President of Skinny Mixes, shared her business journey and how she turned a $5,000 loan into $60M in sales with Business Observer. InMode on Women’s Health, Popsugar, InStyle and More Eva Longoria, global ambassador for InMode, spoke with top-tier media outlets including Women’s Health, Popsugar, InStyle and more. She shared how she relies on InMode’s face and body treatments to keep her skin looking incredible for big events, such as red carpets. Bluestone Bank on Yahoo! In honor of Black History Month, Bluestone Bank spotlighted local black-owned businesses in Massachusetts, including real estate development and lending company Targete Enterprise/Norfolk Capital, located in Boston, Massachusetts. TRV’s Investor Syndicate As a member of TRV’s Investor Syndicate, you can choose to invest on a deal-by-deal basis. You will have access to secured allocations in highly competitive venture capital opportunities that have return potentials of ~10-100x+. TRV co-invests alongside other top-tier investors in seed through growth-stage companies across Consumer, Tech, FinTech, Cannabis, Hospitality, Blockchain, and Health & Wellness industries. TR Ventures in 2022 Check out TR Ventures on Instagram to scroll through all of the investments we have made in 2022!

Ben Affleck & Jennifer Lopez x Dunkin' Super Bowl Commercial Talent Resources played a key role in executing Dunkin’s negotiations with Ben Affleck and Jennifer Lopez for their first-ever Super Bowl commercial. Rolling Stone LIVE Big Game Weekend Rolling Stone and Talent Resources Sports (TRS) reunited after a 4-year hiatus to proudly announce Rolling Stone Live! The immersive experiential event came back to claim the title of “hottest ticket in town,” kicking off Super Bowl LVII weekend in Arizona. The night featured headliner Travis Scott, with special guests Robin Thicke, DJ Irie and DJ Whoo Kid. Collaborating on the Big Game weekend for the fifth time together, RS & TRS joined forces to produce the return of our iconic Super Bowl Weekend event, hosting celebrities, athletes, VIPs, and influencers who will enjoy performances by some of today’s greatest music artists. Skinny Mixes’ Jordan Engelhardt Named Entreprenista 100 Award Winner Founder and President of Skinny Mixes, Jordan Engelhardt, has been selected as one of the winners of the Entreprenista 100 Award. The Entreprenista 100 Awards were created to honor and recognize those within the women-led entrepreneurial community who have persevered through unimaginable odds and achieved remarkable success. Lola + The Boys on The Drew Barrymore Show Drew Barrymore interviewed Kerry Korantang, founder of the Kerry K Foundation, who has raised over 2,000 pairs of shoes for kids in Ghana. During the show, Lola + The Boys donated $30,000 worth of shoes to the Kerry K Foundation, along with $2,000 to go towards shipping costs. Kealia Watt x Cord Blood Registry Kealia Watt partnered with Cord Blood Registry to show how easy it can be to collect your baby’s newborn stem cells. Cord blood stem cells are proven to help treat over 80 known conditions today including certain cancers, and blood, metabolic and immune disorders. Use Kealia’s promo code WATT on CBR’s cord blood and cord tissue collection kit, including the first year of storage! DJ Puffy x The Athlete's Foot During the month of January, DJ Puffy’s goal was to exercise every single day. On his journey, he used his gear from The Athlete's Foot as motivation to reach his goal. Celebrities Show Support for Ukraine's Day of Unity on January 22nd Ukrainian Celebrity and Dancing With The Stars Alum, Karina Smirnoff, spent time with Ukrainian children spreading the message that the children and people of Ukraine's spirit will never be tamed, they will continue to stay strong and they will continue to fight for a free country. Talent Resources Celebrated Its 15th Anniversary In 2022 To celebrate Talent Resources' big milestone, TR conducted a "12 Days of TR' campaign across their Instagram channel, highlighting the team and all of their accomplishments. By creating trending reels to engaging carousel posts, TR ended its monumental year with a bang! Skinny Mixes on MSN Skinny Mixes was mentioned on MSN for its Sugar Free Pistachio Syrup being included in TikTok content creator @takingmylifebackat42’s beloved pistachio protein pudding recipe. Real Essentials on New York Post and KTLA Real Essentials was featured in the New York Post as one of the 50 best Valentine’s Day gifts on Amazon in 2023 and on KTLA as one of their picks for the 10 best matching workout clothing sets to kick off your new workout routine. Whimstay on USA Today A quote from Whimstay’s Chief Experience Officer, Noël Russell, was included in USA Today’s what to expect for spring break article. The Athlete’s Foot on Footwear News The Athlete’s Foot announced two key executive promotions that were featured on Footwear News. Darius Billings, a 15-year employee of The Athlete’s Foot, has been promoted to VP of marketing: community engagement and StAART, and Cassidy Dansberry has been promoted to marketing manager. BLK PRIME + Adrien Broner on Mirror BLK PRIME is a subscription video-on-demand company that offers multicultural content to a diverse audience worldwide. BLK PRIME will present four-time world champion Adrien Broner's fight against Hank Lundy in Atlanta. Swanson on Beauty News NYC and Steph’s Cheers and Jeers Swanson’s Full Spectrum Milk Thistle was featured in Beauty News NYC’s best products for drinkers in January roundup. Swanson W/I/O Calm Sleep Waves were included in Steph’s Cheer and Jeers’ 2023 Valentine's Day Gift Guide. Rolling Stone LIVE on Los Angeles Magazine Rolling Stone Live, the immersive experiential event to kick off Super Bowl LVII, was included in Los Angeles Magazine’s essential guide to Super Bowl LVII parties. Bluestone Bank on The Sun Chronicle Bluestone Bank’s Alan Benjamin was featured on The Sun Chronicle for his recent promotion to branch manager of the Plainville/North Attleboro location. TRV’s Investor Syndicate As a member of TRV’s Investor Syndicate, you can choose to invest on a deal-by-deal basis. You will have access to secured allocations in highly competitive venture capital opportunities that have return potentials of ~10-100x+. TRV co-invests alongside other top-tier investors in seed through growth-stage companies across Consumer, Tech, FinTech, Cannabis, Hospitality, Blockchain, and Health & Wellness industries. TR Ventures in 2022 Check out TR Ventures on Instagram to scroll through all of the investments we have made in 2022!

Kris Jenner x The Children's Place Kris Jenner, Khloé Kardashian, True, Dream and The Children’s Place partnered together on a Christmas campaign just in time for the start of the Holiday season. Join them in getting your family matching holiday PJs from The Children’s Place today! Charli D'amelio X BlissLights BlissLights teamed up with Charli D’amelio to promote their most intuitive Sky Lite yet, the EVOLVE. The EVOLVE features amazing color blending and intuitive app control that sets the mood in any environment. Kevin Hart x PJ Place Kevin Hart partnered up with PJ Place and showed off his new pajamas, perfect for the holidays and gifting! Eva Longoria x InMode Eva Longoria teamed up with Inmode in 2022 because taking care of her body and overall wellness is highly important to her. Inmode has excellent body treatments that not only have helped maximize results but have also inspired a new wave of confidence in Eva and many others. Sean Lowe x Thumbtack Sean Lowe and Thumbtack spread awareness about the risk of house fires, especially during the holiday season. Check your home today with the help of the Thumbtack Holiday Fire Prevention Checklist. Nick Viall x Pacific Foods Nick Viall teamed up with Pacific Foods, organic soups with quality ingredients, and hosted a giveaway for a “Broken Hearts Soup-port Kit.” Heather El Moussa X Mermade Hair Heather El Moussa showed how she achieves her effortless, glamorous waves with her Mermade Pro Hair Waver. The Athlete's Foot 12 Days of Giving The Athlete's Foot: Talent Resources Social and The Athletes Foot teamed up to amplify the holiday season by launching a '12 Days of Giving' campaign. By tapping into local community events and the hottest shoes of the season, together we hosted a variety of giveaways where prizes ranged from NBA game tickets, hot drop Air Jordans and a one of a kind NFT/custom sneakers, all while giving back to the franchised communities. This campaign garnered a dramatic increase of engagement across all TAF social channels. BLK PRIME + Terrence Crawford on NY Times, Yahoo! Sports and ESPN BLK PRIME is a subscription video-on-demand company that offers multicultural content to a diverse audience worldwide. BLK PRIME promoted and presented the ​​Terence Crawford vs. David Avanesyan fight as its first-ever live boxing event. Next up for BLK Prime, is Adrien Broner vs. Ivan Redkach this February, continuing its push into the boxing world. Talent Resources secured top press coverage for the fight including placements in NY Times, Yahoo! Sports, ESPN and more. Real Essentials on WWD, OK Magazine and Oprah Daily Real Essentials, the go-to apparel brand for affordable and quality basics, was featured on Oprah Daily as one of the best Black Friday Amazon fashion deals. Real Essentials was also featured on WWD and OK Magazine with its first ever brand ambassador, Mario Lopez. Skinny Mixes on HuffPost and NY Post Skinny Mixes, the leading manufacturer of low-calorie cocktail mixes, zero sugar coffee syrups, sauce toppings, on-the-go flavor bursts and many other specialty beverage items and gift sets, was featured in HuffPost’s and NY Post’s holiday gift guides. InMode on Marie Claire, OK Magazine and Hello Magazine InMode, a leading global provider of innovative medical technologies, brought on Eva Longoria as its brand ambassador in 2022. Eva and InMode were featured in Marie Claire, OK Magazine, Hello Magazine and more. Bluestone Bank Wins Banker & Tradesman Awards Bluestone Bank was ranked #1 in Commercial Lending and Investment/Money Management by Banker & Tradesman in its Best of 2022 awards. Swanson WIO Announced Amanda Kloots as a Brand Ambassador Swanson WIO (Wellness Inside and Out), a curated line of mental health and self-care nutraceuticals, announced Amanda Kloots as their brand ambassador. The best-selling author, TV personality, and fitness entrepreneur, announced her ambassadorship by enforcing the importance of self-care and the ability to seamlessly customize your self-care routine with Swanson WIO. Lola + The Boys on Us Weekly, Page Six, OK Magazine Lola + The Boys, the chic children's clothing and fashion boutique loved by celebrity children, was included in top publications in 2022 including US Weekly, Page Six and OK Magazine.com. A Boy Band Christmas on US Weekly, E! News and KTLA Boy band icons from 98 Degrees, O-Town, All-4-One and Ryan Cabrera kicked off their Holiday Tour on 12/2 in Bossier City, LA. Talent Resources secured press coverage on US Weekly, E! News, KTLA and more. Fêtefully on Brides Magazine GiGi McDowell, the founder of Fêtefully, was featured as an expert in Brides Magazine three times in 2022. She offered couples tips on what to look for when hiring a wedding planner, shared wedding guest faux pas to avoid and advice on how to plan a bridal shower on a budget. The Athlete’s FootAnnounced Its Impact Council The specialty footwear and lifestyle chain,The Athlete's Foot, announced the inception of its Impact Council in 2022. The Impact Council was created to empower local communities through a variety of initiatives, enrichment and outreach programs. The mission of the council is to uplift neighborhoods by cultivating and sponsoring programs such as recreational sports leagues, playgrounds, college scholarships, clothing and food drives that directly impact underserved communities. Laundry Sauce TR Ventures' latest partner, Laundry Sauce, makes detergent pods and dryer sheets with sophisticated scents like Australian Sandalwood and Egyptian Rose. Laundry Sauce also uses natural and responsibly sourced ingredients and makes you smell, look and feel great! TR Ventures in 2022 Check out TR Ventures on Instagram to scroll through all of the investments we have made in 2022!

Getting started with influencer marketing in NYC can be complicated, but it doesn’t have to be. In this article, we’ll discuss why you should include influencer marketing in your strategy, help you decide whether working with an agency is worth it, and why Talent Resources could be the best influencer marketing agency in NYC to support you on this journey. Why should you include influencer marketing in your strategy? It’s impossible to go on social media without seeing this powerful approach to brand awareness at play, with hundreds of thousands of brands witnessing exponential growth over the last fifteen years, thanks to it. According to Oracle, 37% of consumers said they trust social media influencers over brands in 2022. That shows us how much ability they have to cut out the most difficult stages of the advertising process, like getting to know your audience, building credibility, and constructing multiple campaigns before getting to the important part... selling. They have already done the hard work by building a big following and, therefore, a reputation within their niche. When it comes to promoting your product or service, their ability to impact purchasing decisions is almost instant. We even see the trend rolling out in influencer-led sponsored ad campaigns now, with brands ditching fancy CGI and graphic ads in favor of user-generated content. It’s simple but seemingly effective. Tthe results speak for themselves, with studies showing that influencers produce as much as 11x more ROI than any other digital marketing approach. So what do influencer marketing agencies do? Think of an influencer marketing agency as a creative hub.
 A reputable agency will have extensive experience in this area and will be able able to show you positive and measurable results from previous clientele. On top of this, they will give you access to their inventory of trusted influencers alongside a proven system for selecting the most effective people based on analytical insights from past campaigns. Any agency with strong tracking tools will use these results to create a strategy that looks deeply into your target audience's behaviors to ensure that the right people are targeted. Then by working between yourself, influencers, and your audience, they will create a fully immersive creative experience to promote your brand. It may sound simple, but there’s a lot to this game! Keep reading... Are influencer marketing agencies worth it? By now, you’re probably wondering how to get started with adding influencer marketing into your strategy. Maybe you’re asking yourself if you can produce it in-house or if it’s worth working with an agency. Strategizing, creating, and then executing a plan like this can be intense work for a small team who are already keeping on top of an exhaustive content strategy. There are always many moving parts of managing and finer details to attend to, which we will explore more in this article. If you’re interested in receiving a little extra support with your campaign or even if you’re not sure where to start, working with an agency like Talent Resources can be beneficial. Here are seven benefits to be aware of when looking for the best influencer marketing agency in NYC for your brand: 1. Save time and money to focus on what you’re good at Especially if this is the first time you’re implementing influencer marketing into your strategy, partnering with an agency will save you time and money. That’s guaranteed. Building a reliable base of contacts and getting to know them requires a ton of background re- search before you can even begin building relationships. And like any relationship, it takes time, so you will need to have patience. For this to be a successful experience for all parties, it’s necessary to understand what strands of their content are most optimal for each niche that they work with, how they fit within your brand story, and how they are working. If time isn’t on your side, then partnering with an agency is an option that allows you to continue managing your business in the same way and will make the new addition to your strategy a much more fluid process. 2. Get the best rates in the business Several factors impact how much an influencer will charge for their service. You will pay more for those with a higher reach, engagement, and conversion rate. However, the types of channels that are being used are also important, alongside the number of posts and also what kind of content you’re looking for - audience, videos, photos, etc. As one of the best influencer marketing agencies in NYC, we know our base extremely well. They trust us to provide them with consistently great opportunities and a streamlined work pro- cess in exchange for the best rates in the business. 3. Hand over the paperwork and legal aspects This is an area that you need to get right. Working with influencers presents many legal risks. With more and more advertising regulators enforcing new laws around this area of advertising, the legal challenges faced by influencers, brands, and agencies are always evolving. An agency knows how to navigate laws around copyright, trademark infringement, intellectual property, censorship issues, confidentiality, privacy, and so much more to prevent legal action from being taken against your brand. The team at Talent Resources is always on top of the latest legal developments and makes sure that all paperwork and contracts for your campaign are in line with legislation for the relevant jurisdictions. 4. Always be at the forefront of emerging social media trends Things change fast in this world. When done right, influencer marketing can drive business and brand loyalty from your campaign in ways you can’t even imagine right now. The most successful campaigns come from brands that are at the forefront of trends as they emerge, with a downward impact shown to those that follow in the weeks and months following. Partnering with experts in social media who use the latest technology to stay up to date means that you will be on the front foot at every moment. Prepare to have your mind blown. 5. Access to high-end influencers in high places Influencer marketing has been alive for around 15 years now, so agencies with the most experience have built strong and trusted relationships. At Talent Resources, we’re closely connected with big-name Hollywood celebrities and online influencers in the sports and entertainment industry who work to strategize authentic content. Through our connections, you’ll get full access to them. Most famously, we’ve provided strategies and execution for campaigns such as Got Milk?, Dunkin’ Donuts, The Children’s Place, and more... 6. Obtain first-hand expert influencer marketing advice With experience comes knowledge. The top influencer agencies in NYC have worked on many campaigns and have built a team of industry experts whose experience contributes to building strategies that deliver results. For example, we invite you to book a strategy call with us so we can understand if we’re the best team for the job. Sometimes we’re not, and that’s ok. But first, we need to get to know you and understand your needs. Our people will then assess your social media insights to see where we can harness the greatest opportunities and begin laying the foundation for a solid strategy. We always work with the same goal in mind for our content. To stimulate conversation, increase brand awareness, and drive digital engagement and, ultimately, conversions. We create with your end goal in mind, whether it’s to drive sales, online signups, or in-store foot traffic. 7. Seamlessly integrate with your current marketing strategy Working with a 360 agency like Talent Resources has major benefits. Not only are we influencer experts, but we also specialize in social media management, performance marketing, and general campaign strategy. We always work in relation to other areas of your current strategy whilst also being available to offer support in areas where our experts may see missed opportunities or potential areas for improvement. Harmony and uniformity across each element of your campaign ensure that we are covering all areas to maximize ROI for your brand. Conclusion These are just seven things that you should understand when working with an influencer marketing agency, but there are other perks to partnering with a team of experts in this field. If you came here to find out more about implementing influencer advertising into your strategy, learn about what agencies in this field do, or find the best influencer marketing agency in NYC to pro- mote your brand, then we hope this blog post has been helpful. Are you ready to take the next step? Book a consultation call with our team, who will be pleased to offer you a more personalized and in-depth conversation about the needs of your campaign.

Christmas influencer marketing can contribute a lot to your business. Whether you are thinking of enhancing your brand presence or simply rebranding and giving your business a facelift, influencer marketing can help you in more ways than one. With the upcoming Christmas holiday season, you need to know about some strategies and tactics so that sales go up. With a few days in hand, we are going to talk about this topic in detail. What is influencer marketing? Influencer marketing is a form of social media marketing where brands collaborate with influencers in order to enhance their presence. Whether you are a newbie in the market or you are launching a new product or service in the market, it works very well. There are various kinds of influencers such as nano influencers, macro influencers, and micro and mega influencers. There are celebrities as well who get hired by international brands for endorsements. It is better to hire an influencer by getting in touch with an Influencer Marketing Agency. For instance, you can get in touch with us. We will guide you through the process, negotiate for you and even form the content. Our team would work on the contract and give you access to tracking results from time to time as well. An agency would also be able to guide you about the influencer that is the best fit for your company. Influencer marketing is extremely effective for company growth and rebranding. If you want to give that required makeover to your brand, do it with the help of the best influencer out there. Go for social media influencers who share your brand values and have the same ethics as you. Influencer marketing is just a way to expand the reach of your business on social media. There is no one-size-fits-all approach when it comes to influencer marketing strategy. With the right planning and research, every business can benefit from it. The entire rage about influencer marketing can be attributed to customers turning to the Internet for social connection, shopping requirements, education and more. Most consumers now make a purchasing decision based on what their favorite influencer has to say about a particular product. Tips and Ideas for Christmas Influencer Marketing Campaigns Influencer marketing is a powerful tool because they know what the target audience wants to see. Make sure that you pick an influencer that has worked with your niche earlier and has ample amount of experience with the target audience. Create special content: The personal aspect of influencer marketing is what makes it so much more effective. The influencer you have chosen will make content related to your brand, make reels and videos, post questions and pictures, and arrange contests and giveaways, thereby creating a buzz in the market about your brand. It will help you create meaningful connections with your current as well as potential customers. Get to know your target audience: Sometimes, entrepreneurs are clueless about their target audience. Since influencers have been in the business for quite some time now, they will help you gain an idea about the target audience's language. They will teach you how to maintain a good relationship with your audience. With time, you will gain customer loyalty with the help of influencer marketing. Often, the accounts have the bandwidth to be involved with their audience as well as potential customers. Implement Christmas Influencer Marketing Campaign Tactics Once you have found the right influencers to work with, you should consider creative ways to expand your audience, form contact, et al. Some campaigns are as effective as holding a contest or a giveaway. All these kinds of campaigns not only boost customer loyalty and convert leads but also increase your number of followers on social media. You will become more visible, which is very important for long-term success. Communication with your audience might allow you more insights into what you require or what kind of products they are willing to share with their close ones. You can also send free products to your influencers and let them make a post or write a review about your products. This is, again, a great way to start the campaign. Influencers are trusted figures within a niche community, and they are expected to spill out the truth for their audience base. If you are hiring a nano or micro-influencer, they have a typically lower audience base which comes with its own set of advantages. The influencers are able to interact with them on a daily basis. As per Twitter, more than 50% of consumers rely on influencers to make buying decisions as they want to know the review from a human's mouth. They need the genuineness that traditional forms of advertising don't deliver. Here are some of the elements of Christmas influencer marketing One of the major reasons is that influencer marketing is affordable. Yes, it won't hurt your pockets. Influencer marketing helps brands reach the younger generation easily. Marketing is actionable which is one of the best parts and it also offers personalized experiences. A good influencer must have a combination of credibility, reach, relevance and salesmanship. How can you engage in Christmas influencer marketing? Another top question that most of our readers have is how to manage influencer marketing as it is quite a tricky task. Well, it can be done with the help of an agency like us. The better the agency is, the easier it will be for you. To create an influencer marketing strategy, you need to first determine your goals. Once the goals are set, know who you are trying to influence. It is very important for you to have a detailed knowledge of your target audience. Do your research well and reach out to the influencers with the help of an agency so that you can collaborate faster. The agency will also negotiate and form a contract on your behalf. If you hire us, you will not regret it. They will also be responsible for influencer managing and collaborating to develop effective content, etc. They will also measure the results on your behalf. In this regard, you should know that nano influencers have 10,000 followers or lesser. They are apt for small-scale business houses. While micro-influencers have somewhere around 10k to 100,000 followers, macro-influencers have 100,000 to 1,000,000 followers. On the other hand, mega influencers are people who have more than 1,000,000 followers on platforms like Instagram or TikTok. You need to consider the 3 r’s of influencer marketing: relevance, reach and resonance. Compile a list of influencers and make sure you only select the one who fits the requirements of your brand. You need to measure the results from time to time in order to understand whether this investment is worth it or not. There are various parameters to help you measure the effectiveness of a campaign. Your chosen influencer marketing agency will help you with the same. The engagement can be measured in terms of likes, comments, and of course, reshares. Influencer marketing helps brands reach the younger generation easily. Marketing is actionable, which is one of the best parts of it and it also offers personalized experiences. A good influencer must have a combination of credibility, reach, relevance and salesmanship. Xmas is knocking at the door, and this is the time when you should make the most of influencer marketing. From fresh content to creative and crisp ideas, this is the time to effectively boost your sales. Christmas is the time to receive and give. This is the time when people shop and fashion, retail, food and beauty industries earn lots of profits. Curate the best holiday season influencer campaigns with your favorite influencers. Discount codes or promo codes: Use discount codes and promo codes in order to increase your sales. Ask your hired influencer to share discount codes which is again a great way to measure results as well. You will understand how many sales each collaboration has brought to you. Good rebate also means call to action and a potential customer will likely make the purchase during the Christmas season. Build an ambassador program: Apart from focusing on the Christmas holiday season, you should also focus on the ambassador program and now is the right time to do the same. It is all about creating long-term partnerships with the agency and the influencer so that you can gain bigger results. Campaigns with a Christmas twist: A well-thought-out campaign means creative ideas and a good campaign brief means one that communicates the company’s expectations to the influencer. Use the best ideas in order to turn your potential customers to real ones. Start with your superfans: If you have a Superfan who has constantly engaged with your social media posts or have made purchases from you throughout the year, then you should start the campaign with a happy customer. If there are people who tag your brand in their stories and posts, now is the time to celebrate them in front of others so that others also get motivated to use your products and services. Start early:Another important advice that we generally give customers is that you need to start early in order to make the most out of the Christmas holiday season. In addition to holiday emails, influencer marketing should be a part of your overall campaign. Try to choose nano and micro-influencers so that they engage more with your potential customers. Find the ones that take a keen interest in your niche and also share the same values as you. It is also suggested that you create an online advent calendar to increase recognition and visibility. As mentioned earlier, exclusive promo codes also help with holiday season marketing. Organize preview sale: A preview sale is another great idea to work on your social media marketing. This will also help you grab a few early sales. It is a great way to get more email subscribers and social media followers as well. Launch a competition: Ask the influencer to launch a competition where they need to like or share your influencer’s post, reshare an event, tag their friends, like your page, etc. This is a great way to increase your views and become visible in the highly competitive market. The season is a time to unwind and spend your time with close ones. It is one of the busiest times of the year and also the time when people spend a lot of money. This is the right time to embrace influencer marketing and use the strategy to lift up the profit. Make the most out of influencer marketing and sprinkle that Christmas-y twist for the extra gain. Do your research well so that you can increase sales over a span of time.

In 2023, there are so many public relations trends that would be booming, and you must make the most of it. Apart from the fact that you should concentrate on operations and the quality of services and products, public relations trends are also important. Public relations professionals play a huge part in any brand's online reputation. You can optimize good PR while making bad PR matter a lot less. The world is ever-changing, and so are PR techniques. It is important for you to keep updated with the latest PR trends. These trends will shape your brand strategy in the upcoming year. Choose a public relations firm that updates itself and uses the latest technology as well. Make sure you read reviews and ratings. For instance, you can choose us, as we will guide you through every step. Our creative team would help you with amazing content and fresh ideas that would surely impress your target audience. Rise above your competitors by digging deep into PR. But why should you pay attention to PR trends? Just like marketing firms, public relations firms experience various kinds of trends as well. And just like marketing, a number of things change in the PR landscape such as employee expectations, technology, consumer preferences, etc. As the trends evolve, PR strategies must evolve. For instance, let’s say your new service or product is receiving a lot of negative reviews. So who should reply or interact with those comments? Of course, your PR team. They are responsible for maintaining your goodwill in the market. Reputation matters a lot these days, especially when you can tumble down in the era of social media. One wrong move and you can become a troll. The pandemic has also made us realize the importance of pr. The industry has been witnessing new patterns that are dominating the market ever since. Why is it important to keep up with the evolving trends? Well, to cater to the changing customer requirements. Today, people are extremely conscious about which brand they are choosing. They also know that advertisements can be misleading. This is the reason why brands focus on being genuine to their audience. The PR team needs to work extremely hard to get greater credibility. If you want to solidify your position in the market, you need to take the help of PR and make sure you only present content that is genuine and authentic to the public. With the year-end and holiday season knocking at the door, you must focus on your plans for the next year. You have to create your communications strategies for the upcoming year. Here are the main trends for 2023 Affiliate marketing Even though affiliate marketing has been there for quite some time now, it still is a rage now. It will be one of the trends in the coming year. Multiple media outlets will not feature a business which does not have affiliate links. You can sign up for an affiliate program or just hire an external agency for the same. Quality over quantity with influencer relationships Influencer marketing is a major part of social media marketing and it is an evolving genre as well. While the algorithm changes pretty often, the rise in popularity of unfiltered content is also significant. In the upcoming year, we predict that the importance will shift from quantity to quality influencer content. Consumers now prefer to see organic and relatable content from influencers. No longer do they want to see flashy content! Multimedia content creation Since digital media is booming, the importance of content platforms is also rising. Customers consume content on several platforms these days. So your PR team must focus on the same. Personalised content for stakeholders Another important theme that you must keep in mind for the next year is that you need to create content for stakeholders. The content should be informational and thoroughly personalised. Always remember that content is king and the message means a personal tone to appeal to the reader. PR specialists must work hard on personalizing the content. Staying authentic and truthful while being in the era of fake news and fake content You might think that this is a very silly point but trust us, this is again one of the major trends in PR for the upcoming year. You should have an authentic tone and your brand must resonate with the audience. Shifting audience PR professionals must focus on Gen Z consumers, who are extremely opinionated. You need to analyse your target audiences' passions, preferences, lifestyles and what they want to consume. Also, you should keep in mind that this generation of people has this habit of calling out unauthentic messages on social media. This can be really harmful to the brand and you must try to be as authentic as possible. The audience always loves a genuine sales pitch. Inclusion, diversity and awareness Gone are the days when public relationships were restricted to a particular race or region. Today, PR works on a global level and companies must understand that communication needs to be curated in a manner which is aware and accepting of diversity. More and more brands are doubling down on equity, diversity and inclusion initiatives and this will again rule in the market in the upcoming year. This is a very thoughtful initiative. Bid goodbye to mass pitch PR professionals also need to bid goodbye to mass pitching. Earlier, publicists will send their clients press releases to all and sundry who might read them. They used to produce and send mass emails in every possible way and they did not pay attention to the target audience and their requirements. However, in the upcoming year, PR staff will not entertain this. They will produce stories that are customized as per their clients' demographics, preferences and products. The compelling pieces will then be sent to media outlets. In this regard, you should remember to focus on niche marketing because it is all about the quality over quantity mindset from 2023. Quantifying business impact from PR will become easier Outlets can provide information such as the number of visitors and impressions. Companies want to know how their PR efforts are changing and evolving with brand perception, thereby helping customers to make buying decisions and increasing loyalty. Things are becoming much easier to measure with the help of PR analytics tools. Brands and their PR agency should begin with solid KPIs so they exactly know where they’re headed to. You must understand the importance of each and every metric out there. Apart from this, one must make the most of digital PR as a part of a bigger marketing approach. Diversify their outreach Professionals will diversify their outreach and connect with new platforms along with contact mediums such as podcasts and newsletters. The target audience will be highly engaged because they are ready topic specific. As long as your PR team is focusing on niche topics, your audience will be impressed. There are so many new emerging platforms and channels that PR professionals can leverage. For instance, newsletters are another way for brands to create a buzz in the market and build brand awareness. Be consistent when it comes to publishing the newsletters and provide various kinds of insights in every edition. Owned media will be more critical for companies to create their digital presence You must not rely on earned media to craft a comprehensive PR strategy. Focus on creating your own media instead. This can include blogs, articles, press releases, newsletters, social media posts, etc. It is all about organically reaching your desired audience. Carry out the campaign consistently, and you will witness good results. Social consciousness will become more important for buyers A recent study has shown that 46% of individuals believe that brands need to take more responsibility for their roles in society. While the other 55% said that they are more likely to make a purchasing decision from a company that pays attention to society and shows empathy. Brands that have ethical values and have communicated their social values properly will obviously be at the forefront in the upcoming year. Many are also of the opinion that 2023 will see the comeback of face-to-face interviews, whether you like it or not. Pr is expected to be a part of the larger marketing landscape/ecosystem. You should research well and get in touch with an agency. We can help you, for example, with every detail related to PR. We would do all the hard work for you while you can relax. Customers are becoming extremely picky about which brand they will choose. Tie up with the best influencers so that you can enhance your presence with effort and time. There are several types of influencers to choose from, and we are sure your agency would help you with it. So these are a few PR themes that are expected to dominate 2023. What are your thoughts on the same? Let us know!

Jordan's Skinny Mixes Announced the Launch of Skinny Syrups in Select Target Stores Jordan's Skinny Mixes, the number one brand for zero-calorie and zero-sugar syrups, announced the launch of three flavors from its Naturally Sweetened Syrup line in select Target stores in various states, including Texas, New Mexico, Virginia, Connecticut, North Carolina, New York, Maryland and more. Skinny Mixes has partnered with influencers, such as Target Trendsetter, to host giveaways and spread the word about Skinny Mixes launching in Target. Skinny Mixes on Trend Hunter and FoodBev Media Skinny Mixes was featured on Trend Hunter for the launch of its new naturally sweetened syrup line. The syrups are made with no artificial sweeteners or flavors, and are crafted using stevia, monk fruit and erythritol to achieve their sweet, yet sugar-free, flavor. Skinny Mixes’ addition of three new products to its festive collection was featured on FoodBev Media. The new additions include sugar-free Peppermint Mocha Sauce, sugar-free Eggnog Syrup and sugar-free Chestnut Praline Syrup. Talent Resources is proud to now be partnered with BLK PRIME. BLK PRIME is a subscription video-on-demand company that offers multicultural content to a diverse audience worldwide. To learn more about BLK Prime, visit: https://watchnow.blkprime.com/ and to order the pay-per-view, visit https://ppv.blkprime.com/pay-per-view. On social media follow #CrawfordAvanesyan, on Instagram @BLKPRIMEBOXNG @BLKPRIME, on Twitter @BLKPRIMEBOXING, on Facebook @BLKPRIMEMEDIA BLK Prime / Terence Crawford on The MMA Hour Terence Crawford, an American boxer and World Champion in three divisions, was interviewed by Ariel Helwani on The MMA Hour and spoke about his upcoming fight with David Avanesyan and more. Mandy Moore x Gymboree Mandy Moore embodied the spirit of the Thanksgiving holiday with the families at Union Station Homeless Services in Pasadena where she unveiled the first (of 10!) Gymboree wardrobe closets stocked with holiday clothing essentials, treated the families to personalized holidays gifts and enjoyed a warm meal together. Eva Longoria x InMode Eva Longoria teamed up with Inmode because taking care of her body and overall wellness is highly important to her. Inmode has excellent body treatments that not only have helped maximize results but have also inspired a new wave of confidence in Eva and many others. Mario Lopez x Toys "R" Us In honor of Geoffrey the giraffe’s birthday Mario and his family challenged viewers to learn Geoffrey’s dance and show their moves to enter the Toys “R” Us sweepstakes for a chance to win an awesome toy package hand delivered by Geoffrey himself! Sean and Catherine Lowe X Mizzen + Main Holiday time is here, and that means more family photos. Mizzen + Main tapped Catherine Lowe to help spread the word about Mizzen + Main's super comfy and stylish outfits for the holidays. The Athlete's Foot X Roc Nation X Feeding America The Athlete's Foot and Team Roc, Roc Nation's philanthropic and social justice division provided 200,000 meals to communities in need with Feeding America to raise awareness about food insecurity during the Thanksgiving Holiday Season. From November 1st - November 24th, select TAF stores in Chicago, Raleigh-Durham, New Orleans and Atlanta co-hosted in-store food donations with hometown talent including: Ambré,Skyy Clark,Dain Dainja,Dixson, and Reuben Vincent. The Talent Resources social media division executed a strong social media campaign to amplify these in-store donation events to meet the 200,000 meal goal and bring awareness to the problem of food insecurity across the country. Happy Viking on Black Enterprise Venus Williams, creator of Happy Viking, the plant-based superfood nutrition company, shared her experience of the benefits of a plant-based lifestyle and the importance of proper nutrition with Black Enterprise. Whimstay on Benzinga Whimstay, the premiere last-minute vacation rental platform, offers exclusive property rentals at discounts up to 60% off compared to other online travel agencies. Whimstay allows travelers to enjoy their vacation experiences more by ditching the burden of hefty lodging expenses. Whimstay's low prices lighten the costs of any sort of vacation, allowing travelers to spend the money they saved on extra adventures during their time away. Lola + The Boys on Us Weekly Lola + The Boys was mentioned on Us Weekly for being the go-to brand for celebrity children clothing including Beyoncé’s daughter, Blue Ivy. A Boy Band Christmas on Page Six Page Six mentioned A Boy Band Christmas in its “We hear…” 2022 segment. Jeff Timmons, Justin Jeffre, and Drew Lachey (98 Degrees), Erik-Michael Estrada (O-Town), Jamie Jones (All-4-One) and Ryan Cabrera will be hitting the road for A Boy Band Christmas, a holiday tour of hits and Christmas classics. Swanson W/I/O on Sweety High Swanson W/I/O Mental Wellness SELF-CARE Vitamins were included as a part of Sweety High’s self-care gift guide. TRV’s Investor Syndicate As a member of TRV’s Investor Syndicate, you can choose to invest on a deal by deal basis. You will have access to secured allocations in highly competitive venture capital opportunities that have return potentials of ~10-100x+. At Talent Resources Ventures, we pride ourselves on our ability to utilize both sides of our diverse company. We leverage our PR, Social Media Marketing and Celebrity Influencer Services to benefit our portfolio companies, and allow for greater investment opportunities. We have passion for helping early stage entrepreneurs innovate and provide value to their customers. TRV co-invests alongside other top tier investors in seed through growth stage companies across Consumer, Tech, FinTech, Cannabis, Hospitality, Blockchain, and Health & Wellness industries.

Getting the right PR agency can be a long-term commitment. In most cases, budget plays a key role in this, and companies look for the right combination of creative strategies and the right pricing plans in order to make it successfully run for the long term. The issue becomes even more serious if you are dealing with a startup. Newly founded companies need PR services to be better. Good PR will help you get more investors, improve your backlinks to the website, create brand awareness, and generate a niche identity for yourself. It is very important for you to make a name in the market, even if you have just started. It is your duty to create a buzz in the market before your competitors take over. If you want to achieve the same for your business, then choose the right PR agency. Pick the right PR agency and get the ball rolling. For instance, Talent Resources. Talent Resources is one of the best PR agencies that you can book for your company. It has been connecting brands and influencers for over a decade. It is a bridge between Hollywood and Madison Avenue and has been helping several companies to enhance their presence with time. You need to strategize every move of yours so that you can tell compelling stories via your content. A 360 marketing agency storytelling through paid media integration and influencers. Even if your company is a startup, its solid network will help you in more ways than one. If you want to connect to your target audience, then this is the best way to do the same. It can provide you with the ideal package of the right strategies and reasonable PR services for your new business. This company has worked with some of the most popular startups and treats every business a little differently. Each business is given its own unique strategies, followed by an outline for short-term and long-term goals and how to navigate these. Another great advantage of this company is that it is a digital marketing company which means the PR services are backed by influencer marketing, social media marketing, and content marketing. Therefore, it is bound to get stable growth in its PR ratings and achieve great business exposure overall across various verticals. They have collaborations with a number of companies and even non-profit organizations for fundraising and other publicity efforts. Why does your newly found business need a PR agency? You need them for tailor-made solutions. These PR firms will help brands grow in various ways. Even if it is a local agency, it will help you meet your goals. They will dig deep in order to understand how to make your brand shine amongst the aplenty that are available in the thriving USA market. While you are still new in the market, you need good influencers or celebs to promote your products. Your brand should reach the target audience via a solid marketing campaign, which can only be achieved with the help of a good PR firm. Skills & Services PR training PR and communication Crisis communication Digital Marketing Influencer marketing Content marketing Email marketing Starting from advisory services, communications, plans, and strategies to corporate identity, social networking and forum integration, media training, press pre-pitch, and pitch analysis presentations, speaking opportunities, and so on, there are several programs that they offer for startups in order to get their online marketing campaigns to get a great start. How PR agency Work for Startup Businesses Now, they are a popular virtual narrative agency and have the expertise for media, partners, and client engagement. They not only can understand but also specialize in capturing the recipe for digital success. Along with ensuring effectiveness, they also strategize for profile-building initiatives for startups along with small and medium-scale businesses as well as publicly traded organizations. Their primary focus is on data and analysis and create resonating media strategies. They have successfully captured the unique needs of every client and achieved the customized media relations campaigns for them. Their campaigns are timely, achievable, measurable, and replicable. You must get in touch with an agency like Talent Resources. Their specialization lies in content production, video distribution, and all kinds of technology which connects businesses with their consumers. They use the latest tech in order to provide the best services to their clients. They deal with various clients, starting from cutting-edge startups to even Fortune 500 corporations. It integrates PR solutions perfectly, engages in community management, offers social media marketing, influencer marketing services, event marketing, and email marketing to meet their client needs and demands. They are especially attentive towards the specifics and requirements of companies. The firm is known for creating successful and long-lasting campaigns for both small startups and established firms. They have collaborations with a number of companies and even non-profit organizations for fundraising and other publicity efforts. Go for a PR firm that offers strategic communication, brand management, media relations, and digital marketing. It works on successful campaigns for consumer brands. Final Words So these are a few ways in which PR companies that you can hire for boosting your brand image. Just make sure you do your homework well and the agencies are in sync with the industry or sector. It is very important for you to opt for a PR agency that can boost your brands image easily. Just don’t think your startup will gain a name in the market without any actual efforts. Achieve your goals in a constructive way.

Talent Resources is proud to work with Real Essentials, the go-to apparel brand for affordable and quality basics. Real Essentials was created when CEO Isaac Woolfe noticed the lack of affordable quality basics in the apparel industry. Whether you are working out, lounging around the house, or running daily errands, Real Essentials has a diverse selection of styles, colors, fabrics and sizes to meet every family's needs. These clothing items include men’s, women’s and children’s long sleeves, short sleeves, athletic shorts, polos, tank tops, fleece pullovers, long sleeve zip ups, jogger sweatpants, compression shorts and more. Real Essentials bundles its products to provide the best value to its customers without sacrificing comfort. Real Essentials’ products are currently sold at Amazon and Walmart. Charli D'amelio X BlissLights BlissLights teamed up with Charli D’amelio to promote their most intuitive Sky Lite yet, the EVOLVE. The EVOLVE features amazing color blending and intuitive app control that sets the mood in any environment. Kris Jenner & Khloe Kardashian x The Children's Place Kris Jenner, Khloe Kardashian, True, Dream and The Children’s Place partnered together on a Christmas campaign just in time for the start of the Holiday season. Join them in getting your family matching holiday PJs from The Children’s Place today! Jodie Turner-Smith & Joshua Jackson x Motorola Motorola once again teamed up with Jodie Turner-Smith and her husband Joshua Jackson to promote the iconic Motorola Razr flip phone as they take hold of the new generation. Mandy Moore x Gymboree Mandy Moore partnered up with Gymboree and showed off her and her family's matching holiday-inspired outfits. Shop Mandy’s Gymboree favorites here! The Athlete's Foot Revs Up its Celebrity/Influencer Programming in Q3 AJ Griffin x The Athlete’s Foot The Athlete’s Foot partner and Atlanta Hawks Rookie, AJ Griffin, made in-store appearances in Atlanta GA and Durham NC TAF stores to donate hats for back-to-school and present a donation check to GRAB Durham and Fundamental Skills Camp. Jahleel Coleman x The Athlete’s Foot During September, National Suicide Prevention Month, Mental Health Philanthropist, Jahleel Coleman, teamed up with The Athlete's Foot to remind you that YOU ARE NOT ALONE! Mental health and wellness issues are not exclusive to any race, group or culture. Every person in the world lives a different life, but that doesn’t mean we can’t understand and help each other with our own individual battles. DJ Scream x The Athlete’s Foot Current TAF partner and Atlanta-based DJ, DJ Scream, took to social media to clear the air on one of the biggest debates in sneaker culture. What's the real difference between a Sneakerhead vs Hype-Beast? The Athlete’s Foot Impact Council The specialty footwear and lifestyle chain, The Athlete's Foot, announced the inception of its Impact Council. The Impact Council was created to empower local communities through a variety of initiatives, enrichment and outreach programs. The mission of the council is to uplift neighborhoods by cultivating and sponsoring programs such as recreational sports leagues, playgrounds, college scholarships, clothing and food drives that directly impact underserved communities. The Impact Council has identified five key pillars of focus which include community enrichment, social justice, female empowerment, children in need and creating opportunities for the homeless. Jordan’s Skinny Mixes Launches New Skinny Sauces Jordan’s Skinny Mixes, the leading brand for low-calorie and low-sugar syrups and mixes, released an innovative line of Skinny Sauces. These sauces are an exciting new addition to the brand’s successful product portfolio. The Skinny Sauces are available in Sugar Free Salted Caramel Sauce, Sugar Free Dark Chocolate Espresso Sauce and Sugar Free Pumpkin Spice Sauce and are the perfect guilt-free addition to any beverage or dessert. The Skinny Sauces contain zero calories, zero carbs and zero sugar with all the sweetness and flavor. Swanson W/I/O in Hello Giggles and Hollywood Life Swanson W/I/O (Wellness Inside and Out), a curated line of mental health and self-care nutraceuticals, announced Amanda Kloots as their celebrity brand ambassador in August. The partnership was recently highlighted in Hello Giggles and Hollywood Life. Fêtefully Founder Featured as an Expert in Brides GiGi McDowell, the founder of Fêtefully, was recently featured as an expert in Brides “The Ultimate Guide to Hiring the Right Wedding Planner,” where she offered couples tips on what to look for when hiring a wedding planner, from both her personal experience in planning her own wedding as well as her many years of experience within the wedding industry. Lola + The Boys Mentioned in Vanity Fair, Hollywood Life and OK! Magazine Lola + The Boys, the outrageously fun, whimsical, and high-quality children’s apparel brand created by Irina Ovrutsky, was recently featured in October’s Vanity Fair with Lebron James’ daughter, Zhuri, wearing the Lola + The Boys Shimmer Stardust Sequin Dress. Paris Hilton was also spotted wearing Lola + The Boys in Hollywood Life and OK! Magazine. Wilfredo Emanuel Wins Multiple Awards at the 2022 Sand Dollar Awards and Debuts Trailer for WE World Wilfredo Emanuel Designs swept the 2022 Sand Dollar Awards winning several high-profile categories including best interior design (single-family homes), best kitchen design, best closet design, best media room design, and best outdoor design. The awards are the highest accolades given by the Collier Building Industry Association (CBIA) Sales and Marketing Council (SMC) annually. Co-Chair Wilfredo Emanuel also debuted a teaser trailer for his new lifestyle magazine WE World. Bluestone Bank Mentioned on U.S. News and World Report Meg McIsaac, president of Bluestone Bank, provided U.S. News and World Report with expert advice about teaching kids about banking based on their age. These days, you have to book long in advance to get a good price on a place to stay, leaving last-minute planners with few affordable options. 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When it is time to make an investment in your company, one of the first things that you should do is to hire a PR agency that will make sure that there’s a buzz in the market around your products and services and that people are interested to know about what you have to offer. A celebrity booking agency will provide content management, crisis management solutions, and so much more. If you suddenly get any kind of bad reputation, they will clear your name in the market. The team will constantly work so that your company stands out in this highly competitive market. In this blog, we are going to talk about some of the biggest celebrity booking mistakes people make while contacting celebrity representatives. There are several celebrity booking mistakes that can are made by getting in touch with agents, managers, or publicists. Ignoring the value of the representative’s time: One of the major celebrity booking mistakes that you should avoid is that time is money. You must understand the fact that time is money and the publicist or the manager is not the celebrity. But of course, they are swamped with work. Do not just assume that they have already gone through your email. When you are drafting an email, do not say things like just giving 30 minutes of your time. A publicist is responsible for managing a client’s public image and events. They work a lot, and this is the reason why you should be extremely respectful towards their schedule. Time can be worth a lot to someone who is managing the interests and schedules of a top-rated celebrity. Get straight to the point and do not write too much in the email. A better approach will be to reach out in a way so that you understand your limited time and do not want to waste it. Some of the email etiquette that you should follow include mailing them on time. Moreover, you should contact the right person. A celebrity representative plays an important part in the celebrity’s career. You will be devaluing your time and their time if you do not research who you need to contact for a particular request. Do your homework well. Dig deep into whom to contact and at what time. If it is not possible for you, then you should say the same to your PR agency. It is also important for you to provide a clear subject line. The email subject line should state why you are contacting them in a brief way. Keep the body of the email brief. Try to start with a sincere compliment or congratulate them. The content should be crisp and clear so that they get a hang of what you are looking for. Reaching out without having something valuable to offer: When you are reaching out to celebrities or celebrity representatives, then you should narrate to them why attending a particular event will be beneficial to them. Provide them with information related to additional exposure. It can be a little intimidating to contact a celebrity representative, but yes, it is worth it. Reaching out without having something valuable to offer: Make sure that you know what kind of benefits you will provide before getting in touch with the agency or the manager. It is better to let the agency get in touch with the manager or publicist because it will be easier as well. There are several other causes for which celebrities a generally hired, such as charities, etc. You should also let the celebrity know whether he or she will be able to enter a target audience which will also increase their followers. Timing is also important when you are reaching out to a celebrity for an event. Celebrities are public figures, and publicists are often contacts for the best media outlets. Once you know which influencer or celeb can bring in traffic, this is the time when you need to contact the celebrity representative. Celebrities are public figures, and they can be found in the best media outlets. Not targeting your communication specifically to the individual: You cannot use the same scripted lines for every individual you contact. You need to make every interaction genuine, and for this, you need to do your homework well. In all these cases, a PR agency can come to the rescue. If you have a real opportunity to get in touch with the manager or celebrity representative, prepare yourself and make the contact count. There are so many ways to make sure that your communication is effective and it leads to a contract. Looking for immediate benefit to yourself: Another mistake that you need to avoid is building relationships because they are extremely valuable even if you do not get what you want. Even if the answer is no from a particular celebrity representative, it doesn’t mean that you will not reply in a nice way to them. Only trying once: Another thing that you must not commit to is not having a Plan B. There could be several reasons why you don’t get a response from a celebrity representative. Give them a little time before you send out a second email. You should not be afraid of trying again later when the response is a no. The representative might be too busy and that is why it is better not to bug him or her anymore. So these are a few celebrity booking mistakes you must avoid when you are getting in touch with a celebrity. When a celebrity is endorsing your brand, the chances of you getting access to a huge range of audiences are much more. What you should do know The first thing that you need to do is plan. Do not jump into celeb outreach blind. You need to consider what your brand requires from the celebrity and what you need to offer in return. Try to find the right contact information for the right agent and manager. Keep all these points in mind, and you are definitely good to go! Look for celebs who are breaking into your demography that the event caters to.