When it is time to make an investment in your company, one of the first things that you should do is to hire a PR agency that will make sure that there’s a buzz in the market around your products and services and that people are interested to know about what you have to offer. A celebrity booking agency will provide content management, crisis management solutions, and so much more. If you suddenly get any kind of bad reputation, they will clear your name in the market. The team will constantly work so that your company stands out in this highly competitive market. In this blog, we are going to talk about some of the biggest celebrity booking mistakes people make while contacting celebrity representatives. There are several celebrity booking mistakes that can are made by getting in touch with agents, managers, or publicists. Ignoring the value of the representative’s time: One of the major celebrity booking mistakes that you should avoid is that time is money. You must understand the fact that time is money and the publicist or the manager is not the celebrity. But of course, they are swamped with work. Do not just assume that they have already gone through your email. When you are drafting an email, do not say things like just giving 30 minutes of your time. A publicist is responsible for managing a client’s public image and events. They work a lot, and this is the reason why you should be extremely respectful towards their schedule. Time can be worth a lot to someone who is managing the interests and schedules of a top-rated celebrity. Get straight to the point and do not write too much in the email. A better approach will be to reach out in a way so that you understand your limited time and do not want to waste it. Some of the email etiquette that you should follow include mailing them on time. Moreover, you should contact the right person. A celebrity representative plays an important part in the celebrity’s career. You will be devaluing your time and their time if you do not research who you need to contact for a particular request. Do your homework well. Dig deep into whom to contact and at what time. If it is not possible for you, then you should say the same to your PR agency. It is also important for you to provide a clear subject line. The email subject line should state why you are contacting them in a brief way. Keep the body of the email brief. Try to start with a sincere compliment or congratulate them. The content should be crisp and clear so that they get a hang of what you are looking for. Reaching out without having something valuable to offer: When you are reaching out to celebrities or celebrity representatives, then you should narrate to them why attending a particular event will be beneficial to them. Provide them with information related to additional exposure. It can be a little intimidating to contact a celebrity representative, but yes, it is worth it. Reaching out without having something valuable to offer: Make sure that you know what kind of benefits you will provide before getting in touch with the agency or the manager. It is better to let the agency get in touch with the manager or publicist because it will be easier as well. There are several other causes for which celebrities a generally hired, such as charities, etc. You should also let the celebrity know whether he or she will be able to enter a target audience which will also increase their followers. Timing is also important when you are reaching out to a celebrity for an event. Celebrities are public figures, and publicists are often contacts for the best media outlets. Once you know which influencer or celeb can bring in traffic, this is the time when you need to contact the celebrity representative. Celebrities are public figures, and they can be found in the best media outlets. Not targeting your communication specifically to the individual: You cannot use the same scripted lines for every individual you contact. You need to make every interaction genuine, and for this, you need to do your homework well. In all these cases, a PR agency can come to the rescue. If you have a real opportunity to get in touch with the manager or celebrity representative, prepare yourself and make the contact count. There are so many ways to make sure that your communication is effective and it leads to a contract. Looking for immediate benefit to yourself: Another mistake that you need to avoid is building relationships because they are extremely valuable even if you do not get what you want. Even if the answer is no from a particular celebrity representative, it doesn’t mean that you will not reply in a nice way to them. Only trying once: Another thing that you must not commit to is not having a Plan B. There could be several reasons why you don’t get a response from a celebrity representative. Give them a little time before you send out a second email. You should not be afraid of trying again later when the response is a no. The representative might be too busy and that is why it is better not to bug him or her anymore. So these are a few celebrity booking mistakes you must avoid when you are getting in touch with a celebrity. When a celebrity is endorsing your brand, the chances of you getting access to a huge range of audiences are much more. What you should do know The first thing that you need to do is plan. Do not jump into celeb outreach blind. You need to consider what your brand requires from the celebrity and what you need to offer in return. Try to find the right contact information for the right agent and manager. Keep all these points in mind, and you are definitely good to go! Look for celebs who are breaking into your demography that the event caters to.

Happy Viking, Venus Williams' plant-based superfood nutrition company, announced that it has raised $2 million in an investment round. The round was led by Venus Williams, Serena Williams, Kevin Durant and Rich Kleiman’s 35V, Peloton Vice President of Fitness Programming Robin Arzón, professional golfer Michelle Wie West, soccer champion Megan Rapinoe, tennis star Reilly Opelka, and basketball stars Isaiah Hartenstein and Collin Sexton. New Clients Cloutdesk is the first 100% transparent end-to-end technology stack for both creators and their marketing clients. The platform includes tools for creator/brand outreach, relationship management, content approval, contract negotiation, invoicing, and payments - helping marketers flawlessly activate influencer partnerships while giving creators powerful automation capabilities that help them exceed client expectations and forge more valuable partnerships. Cloutdesk’s mission is to enable a world with more meaningful, transparent, and equitable relationships between creators and brands. Kevin Hart x The Children's Place Kevin Hart and The Children's Place came together to announce that The Children's Place is renovating 10 public spaces and turning them into learning centers in communities that need it the most across the nation. At this first unveiling, in East Harlem, NY, Kevin held an exclusive reading of his book "Marcus Makes A Movie" and presented the kids with backpacks full of back to school supplies. Kylie Jenner x Rapid Rise Kylie Jenner teamed up with Rapid Rise to host a giveaway including her favorite handbag collection and a $70,000 cash-value prize. Swanson WIO Announces Amanda Kloots as a Brand Ambassador Swanson WIO (Wellness Inside and Out), a curated line of mental health and self-care nutraceuticals, announced Amanda Kloots as their brand ambassador. The best-selling author, TV personality, and fitness entrepreneur, announced her ambassadorship by enforcing the importance of self-care and the ability to seamlessly customize your self-care routine with Swanson WIO. got milk? x Diego Boneta The iconic got milk? brand launched its Get Real campaign to promote the benefits of being real in all aspects of life, including drinking real milk. Actor, producer and singer, Diego Boneta, kicked off the campaign with a music video featuring an original song displaying how much better the world would be if we were all a bit more real. The American Influencer Awards The American Influencer Awards are in the midst of voting for the top influencers of 2022. With only a few days left to vote, AIA has reached over 2 million votes from followers. With organically driven social media traction, Talent Resources and AIA have come together to successfully produce these numbers leading into the award show season. Choco Town on Boston Globe Choco Town, Boston's immersive village created for sweet tooths, was featured on Boston Globe. VIsitors experience the different neighborhoods that Choco Town has to offer and receive sweet surprises along the way! The walk-through multi-sensory experience is guided by the citizens of Choco Town, and allows guests to interact with exhibit features such as a sound bath and taste-bud tests. Bluestone Milestone Account Bluestone Bank recently launched its Milestone Account, which is an innovative tiered checking and savings account with four major benefit categories that the customer moves through as they grow. At each stage, a new age-appropriate mix of benefits is introduced. More information about the Milestone Account can be found here. Skinny Mixes Pumpkin Launch Jordan's Skinny Mixes announces the addition of two new pumpkin products, the Pumpkin Spice Flavor Burst and the Pumpkin Spice Skinny Sauce. The products were added to the brand's new line of Skinny Sauces and Flavor Bursts, along with the return of its 12 flavor Pumpkin Syrup Collection, which is more than any other brand on the market. The Pumpkin Collection was created for those who love lattes and coffees, but don't want to settle for the sugary, high-calorie offerings from well-known coffee retailers. The Athlete’s Foot Ambassador AJ Griffin Appearances in Atlanta and Durham AJ Griffin, The Athlete’s Foot ambassador and Hawks draft pick, made in-store appearances in North Carolina and Atlanta in support of local nonprofits. The Athlete’s Foot Back To School Kicks Event in Chicago The Athlete’s Foot, Refugee Life Association and Community Retail Association presented Back To School Kicks Chicago 2022 on August 27. The event hosted hundreds of students from underserved Chicago Neighborhoods. Students were fitted for new sneakers, courtesy of The Athlete’s Foot. Cloutdesk on PR Week Cloutdesk, a creator marketing platform, has released its second product since its launch in 2021. The platform now also includes a tech stack for marketers and a range of tools that support functions. Hemper’s Bryan Gerber on To Be Blunt Bryan Gerber, Co-Founder and CEO of Hemper, was interviewed on podcast, To Be Blunt. The podcast features discussions among marketers, brand builders, founders, senior level executives, and CEO’s of leading cannabis businesses that are navigating the journey from unregulated to regulated. Join Talent Resources Ventures Investor Syndicate Fund Talent Resources Ventures’ is excited to announce its new partner, Happy Viking. In 2011, Venus Williams was diagnosed with an autoimmune disease that forced her to stay off the tennis court and left her in constant pain. With few options available to her, Venus was forced to go plant-based and completely change her lifestyle. After doing plenty of research, consulting with world-class nutritionists, exploring superfoods, and testing countless protein shakes, Venus finally discovered the solution to supporting her new lifestyle, and Happy Viking was born! Happy Viking is a plant-based protein shake packed with superfoods that aims to benefit the mind, body, and performance of its users. With no dairy, lactose, gluten, soy, GMOs, or artificial ingredients, Happy Viking is perfect for every athlete’s needs.

A world without cookies and the increasing importance of privacy have made achieving marketing success a big challenge. Due to the iOS privacy updates, no more third-party cookies, exorbitant rates of paid advertising, and other such developments in the privacy space have enabled a huge boom in influencer marketing. Since ways to get closer to your customers are becoming restricted and pricey, brands must find relevant media and platforms which their consumers will frequently use and enjoy. The combination of first-party data and influencer marketing is going to stay for long. Brand promotion and appropriate use of influencer marketing are prerequisites for successful social media campaigns. But we often forget one of the most important aspects of influencer marketing. You need to control your budget and measure your ROI from these campaigns. With the limitation of tracking with influencer marketing, it can be a little challenging to calculate the ROI. That is why here we discuss a few ways to measure the ROI of influencer marketing. Take a look. Link Affiliation You can generate a unique affiliate link for your influencer. This will help you track your online sales via social media channels. Influencers are most likely to earn a commission from these kinds of sales. These links will also give you information regarding the number of clicks on the site and the number of sales generated with the average order size. Social media channels like Instagram have introduced shopping post options which means the customers can directly buy products from the Instagram feed, which will shorten the user journey and give a boost to impulse buying. UTMs One of the easiest and most versatile ROI trackers will be UTMs. You just have to add some structured parameters to a link. When any visitor will click on it and enter your website, your web traffic analysis tool Google Analytics, will process these. All kinds of influencer campaigns have a variety of parameters so that these website analysis tools will present the traffic source correspondingly. Dedicated Landing Pages Shortened links are perceived to be suspicious and hence, can spread mistrust and also lead to fewer clicks. A solution for this would be to use providers that enable you to use branded links. Another way would be to discard shortening completely and get it replaced with unique links on dedicated landing pages. This is an example of the structure you can use - https://acme.com/campaign/influencer1. When a unique landing is assigned, every influencer campaign needs the introduction of a landing page generator. Detailed traffic analytics are offered by landing page software providers. These are integrated with Google Analytics. Hence, you can keep the campaign performance outcome under a compact report. Discount Codes Some social media channels do not support adding links to the posts. What one can do is provide influencers with a unique discount code that they will share with their followers. You can track these codes to understand how many transactions were contributed by the influencers. This can also be considered as the basis for commission given to the influencer. Some companies simply pay a percentage of sales for the influencer. Sometimes, this can also be the basis for the fixed rate of sponsored content for future collaborations. No matter what the goal is, personalized discount codes can help you calculate the influencer ROI better. Within a single influencer collaboration, but across several campaigns, you can generate different coupon codes for more than a single selected influencer. This approach can help you understand which idea works and which does not. At this scale, having this sort of experimental capability in place is seriously treasured. You may also turn the coupons into unique links so that the discount is automatically applied to a user. For instance, KEVIN_AT_SPRINGFEST_2018 can become yourcompany.com/deals/kevin_at_springfest_2018. Incentives adjustment is not just about altering the discount value but also about the product or customer-specific or time-specific constraints in the deal. This offer leads to two benefits- 1) You can get a customized and attractive deal that will increase influencer campaign engagement as a whole and ensure better brand awareness. 2) It will keep your budget for marketing promotions under control because of the restrictions it has. With its data-driven strategy and effectiveness, these are by far the most proven ways of ensuring successful influencer marketing. But you must keep in mind the more sophisticated rules you use, the more advanced and technological software you have to get for brand promotions. Brand Engagement If any campaign is based on customer engagement, you can request the influencer to direct the customers to your website directly. Then, you will be able to measure the traffic from a social media channel to your brand site. You can also calculate how your follower rates change and how it contributes to ROI. A good idea would be to create your own hashtag, which the influencer can also use and understand how popular it gets. It also works when you host some interesting contests for your brands. When you know the total number of participants, you can calculate the measure of your gained engagement with your brand. You can also understand how this engagement fades away over time. Brand Awareness Measuring the number of times a post has been seen will not fetch you the right data; there is the issue of fake followers which can distort all the information. You can come to know about the traffic through the influencers on the social media channels via any software tracking tool. You can also try to isolate the marketing activities for social media channels where you cannot share links to define the kind of engagement a particular channel can add. You can calculate the impact of any influencer campaign as the traffic that comes from these campaigns, and the same goes for the increase in the sales of the products. Share Voice or Mentions You can measure what people are saying about your brand and also about your competitors with the help of tools. However, this information can be irrelevant if you want to place yourself as a standalone brand as the results are more qualitative than quantitative. Influencers can persuade what others say about your brand and how frequently they are mentioning your brand name. This can be useful information for measuring the ROIs of influencer campaigns. You can also use the influencer's posts for sponsored ads. It might feel that you are overspending because you are already investing in influencer marketing, but the influencer posts can get more reach if it is sponsored. Sometimes, influencers also offer free content that can be used across all channels. This will save a lot of money on a camera, models, makeup artists, studio rentals, travels, and so on. This saved cost can add to your ROI. Earned Media Value or EMV EMV or earned media value is the total social media exposure you can get from the influencer campaigns. You can place some monetary value on the sponsored campaigns by calculating EMV. The total you are getting is a representation of the amount you would require to spend on social media to earn the same kind of engagement. There is no formula for calculating the EMV. But usually, digital marketing teams consider three metrics for this- Average cost per engagement Average cost per click Average cost per impression Referrals Influencers can be a part of single or double-sided referral programs. The influencer can use a personalized referral code to share with the followers without any cap on the number of followers. The referral software can count every customer that successfully uses the referral code. Based on the number of followers, you can decide on the fixed commission or some percentage of generated sales to be paid to the influencer. To increase the success of a campaign, you can make it a double-sided program where customers also get an incentive for making use of the influencer code. Backlinks If brand awareness of link building is your campaign goal for improving the domain authority and gaining trust, you can calculate the number of backlinks that lead to the sponsored content that the influencers put out. This kind of influencer campaign can be a wonderful idea for the B2B businesses that depend on collaborations with thought leaders in the given zone, who in turn create and share the content for your business. How to Calculate the ROI Now that you are aware of what the investment is and how the results will be, it can be easy to calculate the final ROI. For instance, if you are paying $5000 to an influencer which got you roughly $10,000 of profit approximately, either for sales due to an influencer or for the earned media value, then the ROI will be 200%. The simple formula is Revenue/Cost x 100 Influencer marketing can do wonders for all brands. But just like all other marketing strategies, you need to first analyze and understand your brand goals to find what is suitable for you. You can experiment further and even learn from it if you are well planned with the tracking tools and your KPIs.

Celebrity appearance or performance has a major impact on how a brand works. This is the reason why most modern-day entrepreneurs opt for influencer marketing agencies as they help them tie up with the right celebs or influencers. In fact, if you hire a celeb booking agency, they will ask you to arrange an event for a celebrity appearance. It might seem to be expensive at the moment but you will get your returns as and when required. You will also be able to check and measure the return on investment. A star will help you gain all the attention and eventually, this would lead to better profits. We are sure that you follow social media and how things change when a big-level celeb becomes the face of your brand. Celebrity booking is definitely worth it and you will not regret the decision. However, this side was missing during the pandemic times. But now that events and exhibitions are back on track and people are celebrating now more than ever, it is time to hire an influencer marketing agency. They have a wide network and they will help you get in touch with the right celeb persona. This will add value to your brand and boost your number of followers. Things to consider: Before you hire a celebrity for your event, make sure that you have an overview of the issues to consider. When they are going to perform or appear for your event, will they appeal to the attendees and guests? Does the age group match? You should also consider your talent budget and production budget. The stage size and location of your menu also matter. While some people book artists, others settle for influencers or comedy artists. You can also go for celebrity motivational speakers, actresses, actors, etc. A celebrity appearance can raise the public profile of your event and also get you into notice. Everything should be communicated to them in a proper way. Whether you want to make them an appearance or walkthrough, want them to host or speak your show, promote your products online or perform on a stage, let them know about the arrangements you will provide. Whether it comes to compensation or hotel arrangements and booking a flight, be clear about your offer. If there are people paying for the event, then you should also let them know. Follow up correctly and try to get the number of the manager. This will help you to create a bond before you just go ahead with your contract. There are several celeb booking firms that will help you out with this issue. They will drive social media engagement as well. However, hiring a celebrity comes with its own set of challenges, such as where to find celebrity contacts online, how to get in touch, how to create a proper contract so that both parties are on the same page and how to streamline the process. Where do you find celebrity contacts online? Most celebrities can get in touch via their social media handles. They also have their own personal assistants who handle the same. Moreover, they have their business emails where you can send the contract or details of the campaign. Snail mailing is also a method to reach out to the celeb. However, being a novice in this industry, you can't know about the same. It is where celeb booking firms or influencer marketing agencies play a huge role. They also know the latest trends and can access tools that will help you measure the success rate of the campaigns. And here are a few things to remember when you message a celebrity or social media influencer. Use a professional tone You need to use a professional tone when you draft a proposal letter. You need to have a friendly way of writing but be clear and professional. Do not hide anything about your brand. You also will be offering money in exchange for their appearance or performance. You will invite them for functions, etc. Let them know what you want and what your strategy is in the upcoming few months. Make sure that you ask them all the required questions. Do not shy away from asking questions. You can contact a celebrity through social meet and greets, gift lounge, agent or manager, publicist, stylist, makeup artist, and more. But the question is how will you know all of these? The best thing to do is to ask your celeb booking agency to get in touch with you with a celebrity. In fact, they can also suggest a celebrity based on your company type, target audience, and size. There are other negotiations apart from monetary compensation. Please make sure that everything is written in the contract in detail. Provide proof that you can afford to hire them You have to provide proof that you can afford them. You also need to provide the link to your website and other such details. Anyone on social media can send me an email or message. If you want them to be interested in the campaign and pursue them, you have to make them believe that you can pay their fees. We always recommend getting in touch with celebrities through celebrity booking firms. A celeb booking firm or an influencer marketing agency will form the contract and make sure that the deal is done in a faster and simple way. Since it is your business that is at stake, do not take any action that will harm your reputation. You have to introduce the brand and be extremely transparent about what you provide. If it is a celeb booking firm that is acting as a bridge between both the parties, you should give them the proof that you have the financial capacity to afford a celebrity. It is also a smart idea to call his or her point of contact. Get the details of a manager with whom you can talk about the contract. Be upfront about your expectations and lend an ear to his or her demands as well. If you are dealing with a top-tier celebrity, things can get a little expensive. Be professional about the bargain as well. Do your research on the celeb booking firm As mentioned before, we always recommend hiring celebrities through agencies. Whether it is an event or a function, you need to book a celebrity professionally. The agencies have a wide network of influencers that offer online appearances. The professionals must be willing to listen to your brand story, how you created a product and The booking sites generally have a form which you need to fill up. The celeb booking firm holds solid experience in handling celebrities and talking to their representatives or managers. The celeb booking firm staff will do the bargain on your behalf. It is even better than having an in-house team because with a team, you have to overlook everything and yes, they can be expensive too. Giving employee perks to a team is unnecessary when agencies do it better and they have the game at their fingertips. The negotiation and the processes will be managed by them and they will be accountable for their actions. Try to book the right celeb as the wrong collaborations can turn out to be expensive for your brand. Corporate events and shows have opened up opportunities for companies to enhance their brands and drive a message. As an entrepreneur, you already have so much work on your plate that you need to assign this job to an agency or someone who is good at it. Whether it is branding your product through platforms like Instagram or TikTok or a Facebook post, you need to be clear about it in the contract. You can set your business goals accordingly. There are many ways celebs can brand your product such as endorsements, event bookings, partnerships, product giveaways, a video or a reel, etcetera. Moreover, hiring a celeb booking firm comes with added advantages as well, such as crisis management, reputation management, social media page handling and much more. They will take all the stress while you can focus on other core activities. Before you reach out to a celebrity or a celeb booking firm, figure out your marketing campaign and know your budget. You should also gain knowledge about your target audience and whether the celebrity you are thinking of shows a passion for your brand or not. There are several micro-influencers as well whom you can choose. The size of your company also matters. The celeb booking firm will recommend celebs after critical analysis and will also provide you with tools that will help to track the returns. Go ahead with your plan and make sure you reach out to the right celebrity.

Stephen Curry Hosts ESPYs After Party Stephen Curry and his media company, Unanimous Media, along with Talent Resources Sports (TRS), the Premier Sports Marketing Agency joined forces to produce a star-studded party. The event, held in West Hollywood's Italian eatery Lavo Ristorante was filled with prestigious celebrities, close friends and Curry's family. New Clients Lola & The Boys is a chic children's clothing and fashion boutique that offers a wide variety of trendy and fun kids clothing. In 2016, Irina Ovrutsky founded Lola & The Boys, named after her daughter and two sons, on a mission to create exciting, colorful, creative, yet practical clothing for children that they are sure to love. From dresses and sneakers to sunglasses, Lola & The Boys has it all. The collection has been worn by Paris Hilton, members of the Kardashian family as well as Blue Ivy Carter. Swanson W/I/O™ (Wellness Inside and Out) is a curated line of mental health and self-care nutraceuticals for dynamic humans. The product line was created to help consumers craft their own “personal kit” to help improve sleep, manage stress, and support cognitive health. More than ever before, against the backdrop of a turbulent world, mental wellness plays a critical role in the pursuit of overall health and wellbeing. As a result, Swanson W/I/O™ is dedicated to prioritizing mental wellness and making quality products affordable, available, and accessible to all. New York Racing Association Summer Series NYRA has secured a variety of celebrity guests to attend the Saratoga Race Track for meet & greets this Summer. Get your tickets for Real Housewives of New Jersey Star: Teresa Giudice’s meet & greet from the below link: Teresa Giudice in Saratoga July 31st Legendary Voice Actor Patrick Warburton provides Days Inn Guests with Complimentary Pillows Patrick Warburton, best known for his voice roles as Joe Swanson on Family Guy and Kronk on Disney’s Emperor’s New Groove lent his voice to Days Inn for an incredible partnership that provided Days Inn guests with a Pillow that pays you compliments. Gina Kirschenheiter & Lala Kent Celebrate the Launch of Where Brain Meets Beauty Podcast Host: Jodi Katz’s Book: Facing the Seduction of Success: Inspiring Stories on Leading in Business While Living Your Life Lala Kent participated in a social media campaign inclusive of a Talk Shop Live where fans/viewers/customers were able to ask personal questions to the Two authors about their respective books Gina Kirschenheiter participated in a live podcast event where she was seen posting on behalf of the book with Jodi Katz, and discussing her experiences owning a business as a woman in 2022. Bailee Madison Partners With PanOxyl Bailee Madison partnered up with PanOxyl skincare to get her skin clear and camera ready! The star of HBO Max’s hotly anticipated new show, Pretty Little Liars: Original Sin, knows what it takes to keep her skin looking fresh and glowing as she prepares for a press tour to promote her role in the drama series. Witney Carson Teams Up With EltaMD Skin Care Witney Carson, from Dancing With The Stars teams up with EltaMD Skin Care for their Head, Shoulders, Knees and Toes campaign to promote sun safety education and awareness on skin cancer prevention. Lindsay Hubbard and Danielle Olivera Partner With Queen V Lindsay Hubbard and Danielle Olivera announced their exciting new partnership with Queen V. Queen V empowers women to conquer feminine wellness with pH-balanced, gynecologist-recommended products. Swanson W/I/O™️ Talent Resources Social & Swanson are teaming up to amplify their new sub brand WIO by starting their social media platforms from the ground-up. Specializing in products focusing around mental wellness, Talent Resources is working side by side to gradually make WIO a household name in the digital space. Skinny Mixes Natural Margarita Mixes The leading brand for low calorie and low sugar syrups and mixes, Jordan’s Skinny Mixes, has continued its product innovation and is proud to release a full line of naturally sweetened margarita mixes. The naturally sweetened margarita mixes are made with real lime juice and sweetened with agave. These mixers contain 75 percent less sugar and 75 percent fewer calories than other leading brands but without sacrificing any of the flavors. The four margarita mixer flavors are Classic, Peach, Spicy, and Strawberry Key Lime and do not contain any artificial sweeteners, flavors or colors. Skinny Mixes naturally sweetened margarita mixes will be available at www.SkinnyMixes.com and found at local retailers across the US, Canada, and Europe. Skinny Mixes was proud to be featured in Food and Beverage Magazine’s July issue. Founder Jordan Engelhard talked about Skinny Mixes’ wide product range and even gave some delicious drink and dessert recipes featuring Skinny Mixes. Wilfredo Emanuel Announces His Namesake Magazine Wilfredo Emanuel, award-winning interior designer and accomplished TV personality, is excited to announce that he will be debuting his namesake magazine in the Fall of 2022 with Firebrand Media. Talent Resources Ventures’ is excited to announce its new partner, Happy Viking. In 2011, Venus Williams was diagnosed with an autoimmune disease that forced her to stay off the tennis court and left her in constant pain. With few options available to her, Venus was forced to go plant-based and completely change her lifestyle. After doing plenty of research, consulting with world-class nutritionists, exploring superfoods, and testing countless protein shakes, Venus finally discovered the solution to supporting her new lifestyle, and Happy Viking was born! Happy Viking is a plant-based protein shake packed with superfoods that aims to benefit the mind, body, and performance of its users. With no dairy, lactose, gluten, soy, GMOs, or artificial ingredients, Happy Viking is perfect for every athlete’s needs.

When it comes to bolstering your business in more ways than one, you need to hire a PR agency. They have the right knowledge and access to the right tools that will drive your business. However, you have to understand whether the PR firm you are choosing is the right fit for your company or not. Your business is changing and thus, you need to be mindful of the same. What can a PR agency help you with? Here are some of the services that a PR agency can help you with, such as: Strategy development: A PR firm can help you create a solid campaign that will help you turn your potential customers into real ones. This is where a PR firm digs into your strengths as a company and works on them. They understand what your target audience wants to see. They help you build a brand! Your PR firm will also help you define your brand's vision, mission, and goals. Media Relations: Media relations is one of the top services that you need to avail yourself of from your PR firm in order to create a buzz. You need to get the message out to the media. Content marketing: Believe us or not, content is still the king and you can drive leads and promote your business through the right content. You can get more conversions through content marketing when media relations. Use content to make your company credible! Other services include press releases, effective copywriting, etc. Reputation management: A PR agency has more work than you can ever imagine. Reputation management is one of their key responsibilities and they are accountable if something goes wrong. They email newsletters, and messages on website copy, respond to views and constantly engage with followers. Crisis management: As per PwC, 69% of leaders have witnessed at least one corporate crisis in the last five years and thus, crisis management is another key role of your chosen PR firm. Your business will likely face a crisis someday or the other and a PR firm can come up with a crisis communication plan in difficult times. Social Media Marketing: Hiring a PR agency to handle your social media is an amazing idea as we all know how social media drives all the attention these days. A quality PR agency will use its strategy to create the perfect brand content for your social media page. They will also have insights into which social media platform targets which demographics. They will effectively create engagement on your social media handle. Events and Experiential Marketing: Your chosen PR firm will also help you with promotional events and experiential marketing opportunities. Influencer Relations: The prospects of influencer marketing are right here in front of us. Tying up with the right influencers is downright necessary for building an authentic brand persona so that customers trust you and what you offer. The time has come to dig deep into where you are going wrong and the only way to do it is by looking out for influencer marketing agencies. While the idea of a new PR agency seems to be exciting, it can take a toll on you too. You need to do your research well so that you come across the best out there. The average client-agency relationship tenure back in the year 1984 was around 7.2 years. However, the number declined by a massive 25% in 1997 and now it is standing at a plunged rate of 3 years or less. Here are a few questions that you must ask yourself and your employees to understand what is wrong with your current agency (if you at all have one). This will give you a clear picture. Do the PR agency staffers get you? One of the first questions that you need to ask yourself is whether the agency's staff get you or not. If you talk about an idea or pitch your requirements, do they listen to you and customize the plan accordingly? Or do they simply provide you with a one-plan-fits-all solution? You need to be extremely planned when it comes to strategic marketing as well. The agency must have specific experience in your industry. The best PR partners will provide you with ample signs that will help you understand that they have the most creative and effective solutions for you. Is the PR agency innovative? Does it have a team of creative and interesting people who are always ready for new challenges? Do they provide you with roadmaps of campaigns and sound confident? Do they work with successful brands? There are so many questions you need to find the answers to. Agency size: You should also check the size of the agency you are currently working with. The small pr firm means small agencies and the big ones mean big companies don’t always hold true. You must do your research well on whether the team is working on your campaigns or not. Capability alignment: You do not just need PR, but you also require fresh and good content, social media management, and digital marketing tools. Just having a good PR firm in your bag will not work. Your PR agency should also have good reviews and ratings from prior customers and clients. This would show their efficiency in campaigns and other programs. Consider All Options: Even though there are options like an in-house team, we would suggest you go for PR agencies because that way, you will be stress-free. Moreover, you do not need to provide them with perks, employee benefits, etc. Budget: This is yet another major point that you must pay attention to. Your budget must align with the PR agency’s ask. They must have the right capabilities to meet your goals within your budget. Be careful about the point people: You need to look behind the curtain if only 1 or 2 senior employees are fronting the agency. Will they lead the entire campaign or they are just for pitching to you? If you have already hired them, does a junior staff take care of your campaign, or are the senior ones are also involved in the same? Your ideal PR agency will bring the people who will not only be leading the campaigns but also working on your business with you. That’s the essence of a true agency. However, the qualifications and personalities of those people matter a lot as you will be working with them daily. Digital capabilities: Digital capabilities are another thing that you need to consider when you are hiring an agency. They should be able to expand your social media presence with their online expertise. Not every PR agency out there knows beyond traditional PR. Results: Make sure that the agency you choose is allowing you to track the campaign. Whether it is influencer marketing or social media placements, PR is an awareness tool and you must be able to track the performance. Metrics are essential in the age of accountability. Does the agency promote and provide media coverage? Do you see your sales rising with the help? So these are a few questions that you need to ask yourself so that you know where you are standing if you have already hired a PR firm. However, if you are new to this and searching for the right firm, please read one. Top tips to find a pr firm Research well: One of the first things that you should do is research well because there are a plethora of consultants to choose from. Try to talk to business associates and your network in order to get recommendations. Talk to your representative who can suggest you PR agencies as they have a wide chain. Make sure that you have a budget in mind so that you can tell the PR form about the same in the beginning. Be upfront about how much money you can spend on PR. Everyone involved will end up saving time and effort when you are really transparent about what you are looking for and your expenses. Establish your goals: It is very important for you to establish your PR goals. Are they aligning with your shortlisted PR agencies? Do you want to generate media placements, attend speaking engagements or position yourself as an industry leader? You need to have clear answers to them so that your PR goals are clear in your head. Apart from managing the reputation of your company, they will take care of other requirements as well. In order to create brand awareness, you need to ensure that the process is streamlined. Understand Your Contract: Once you have made a decision, you have to review your contract and double-check points like duration, cost, team, what they offer to you, and reporting. You have to understand the contract in detail so that there are no last-minute hiccups or disruptions. Check the credentials: As mentioned before, you need to check the agency’s experience, mission, how they work and how they track a campaign. Delve deep so that the PR firm can help your business reach heights.

Skinny Mixes x Generous Coffee Co.’s Give Back Barista Pack Skinny Mixes partnered with Ben Higgins, former star of the hit TV show The Bachelor and Co-Founder of Generous Coffee, to create the Give Back Barista Pack after sharing a love for the brand's purpose to support non-profit businesses and social causes that are doing good for others around the world. Generous Coffee partners with organizations to feed children, improve education, empower communities, and much more. 100% profit of this pack will be donated to Humanity and Hope United. The pack includes Generous Coffee’s Higgin’s Blend, Skinny Mixes chocolate trio, caramel trio and more and can be purchased here. The Athlete’s Foot The Athlete’s Foot Announced Athlete of the Mic Winners The Athlete's Foot partnered with Adidas to bring back their "Athlete of the Mic' contest after a nearly three year hiatus. One of the hottest events in the fashion and hip-hop communities, the winners, Marvin Parker of Raleigh, NC and Yoshi of Atlanta, were awarded a performance slot at this years 'Hot 107.9 Birthday Bash' in Atlanta. Darius Billings on the Shoe-In Show Podcast Darius Billings, Senior Director of Product and Marketing for The Athlete’s Foot USA and the creator of StAART, was featured on FDRA’s The Shoe-In Show podcast episode #323 "The Athlete’s Foot Steps Up" and is now live. Fetefully Funding Announcement Fetefully, a revolutionary digital wedding planner platform, raised $1.3 million in funding to expand into bigger markets. Founder, GiGi McDowell, is one of 98 Black female founders to raise over $1 Million in venture funding. Dirty Weekend on KTLA Sean Stewart, son of rock icon Rod Stewart, shared with KTLA about how he is paving his own path with the release of his clothing line, Dirty Weekend. The uni-sex clothing line includes a variety of graphic tees, long-sleeved tees, sweatshirts, sweatpants trucker hats and shorts. The clothing is inspired by hip-hop and rock ‘n’ roll, Los Angeles surf culture, ’90s fashion and street art. Neiman Marcus & The NBA Draft Neiman Marcus, the luxury retailer styled three of the Top 20 draft picks for one of the biggest nights of their lives as they made their professional career debuts. Following the success of last year’s partnership with draftees, Neiman Marcus introduced the “Concrete Runway,” where the pros score winning looks with an assist from the expert style advisors at Neiman Marcus. Neiman Marcus proudly collaborated with Chet Holmgren (the #2 pick for the Oklahoma City Thunder), AJ Griffin (the #16 pick for the Atlanta Hawks), and Paolo Banchero (the #1 overall selection for the Orlando Magic), to create three personalized head-to-toe looks for the events surrounding the draft on Thursday, June 23rd. Tysons Run on Screen Rant Tyson’s Run was voted as one of the best kids and family movies of 2022 by rankers on Screen Rant. Tyson’s Run is a story of an autistic high school student that strives to pursue his dreams of running the marathon. Neiman Marcus x Draft Weekend Following up on a successful draft campaign in 2021, TRS has partnered with Neiman Marcus to debut their “Concrete Runway”. Aligning with high-profile picks Chet Holmgren, Paolo Banchero, and AJ Griffin, Neiman Marcus was able to prove once again that they are the best in the men’s styling business. Outfitted for Draft Night and Signing Day, the Talent tapped into their major followings and documented their NM styling journey on their Instagram channels. TALENT INCLUDED: CHET HOLMGREN, PAOLO BANCHERO & AJ GRIFFIN Arternal Talent Resources Ventures’ new partner, Arternal, is coming into the art scene with an innovative platform perfect for any art dealer, gallery owner or artist. Arternal has developed an all-in-one platform where you can manage and view revenue & relationship management, inventory management, productivity & workflow tools and more. Arternal’s cloud-based platform is accessible, efficient, and is desktop, mobile and tablet friendly.

Social media and the digital age have put constant pressure on brands to judge every business in the way they are perceived among their target audience. With a sea of information at our disposal these days, buyers are more well-informed than before. This suggests that a little slip somewhere can become a huge PR disaster. And as a brand, you certainly do not want this kind of a stigma over your image. So, if you are already running a brand or are thinking of investing in it, you need to know what is a PR firm or what a PR agency does. What does a PR firm do for you? The first step to understanding the role of a PR agency is by understanding what is PR. It is a term that is often interchanged with marketing. But there is certainly a subtle difference between PR or public relations and brand marketing, although both significantly impact your brand value. Public relations builds and maintains a positive relationship between the company and its stakeholders. PR can have a direct influence on the image and reputation of a brand. Therefore, it strives to create a good perception of the brand among its target market. It emphasizes strategy-based, long-term activities. So, now what does a PR firm do? A PR firm will protect the image of the brand and deliver anything that aligns with the client's end goal, that is, to enhance the brand value and increase sales. There could be several reasons for which a PR firm can be hired. Right from gaining more visibility in the market, and building more brand awareness to even defending or improving the sort of standing it has in the market. A well-established and professional PR firm will offer you a wide range of public relations services. Organization of fun events, holding conferences and press meets with journalists or opinion leaders are some of the activities that are planned often to reach out to the key target audience that includes business partners, investors, customers, and even existing employees. Reputation Management One of the pivotal roles PR firms play will be brand reputation management. They ensure that a brand has a positive and strong image among the customers, investors, and employees. Email newsletters, responses to reviews, and blogging can be some strategies that help engage with the audience and create a good reputation for your brand. Nowadays, with the presence of social media, PR firms have started nurturing this avenue for brand image enhancement. For instance, look how Tesco extended support for local businesses suffering due to lockdown on Twitter. It got an overwhelming response from the users and established the fact that they care among their potential target market. Such campaigns are executed by PR firms to maintain a good brand image among the buyers and investors. Handling Media Relations It is extremely important to take care of the mutually benefitting relationships between public relations experts and journalists. A PR manager has to depend on the journalists to report certain information, and at the same time, journalists have to depend on the PR managers to provide them with information for reporting. Before sending the press release, you must enquire which journalist will be right for this story and where this story could fit to gain maximum visibility. Focus on industries and domains which matter to the brand. Media coverage for any brand gives a credible tag to the brand and makes its products and services noteworthy. It gives an opportunity to convey a message to a broader target audience. Crisis Management PR firms have to always be prepared for the unpredictable. It is the most challenging part of their job. Sometimes, unfortunate incidents happen and can put the brand in an unfavorable position. A PR agency has to come up with ideas that revive the brand image. Preparing Speeches & Press Releases Whether you are launching a new range of products and want people to know about it or going to conferences or industry events, you need to showcase your brand in a good light. Remember that anything you say on behalf of the brand will be considered the brand's identity as you are representing your brand. A PR firm will help you prepare these speeches or presentations before appearing at any event on behalf of your brand. Market Research PR firms are also known for conducting marketing research. You can learn more about your existing as well as potential customers after carrying out feedback surveys. Use a media monitoring tool to understand the ideas and thoughts of your customers and how they view your brand. This will allow you to improve your business with a fresh new perspective. Event Management Event management and planning are also a part of the PR agency's responsibilities. It can host an event from beginning to end. Right from looking for sponsors, booking venues, choosing caterers, and booking speakers to inviting guests, and everything that is required to make an event a grand success, a PR firm can organize an event in a successful manner. Widen Your Reach A business grows when you do not just maintain and nurture your present connections but also make some new connections. A PR firm can help you grow your network. With collaborations with influencers, digital PR services, and technical link-building strategies, a PR firm makes your content more visible. And combined with its other functions, a PR agency can improve the overall brand awareness and serve you extra exposure for your brand. Different Kinds of Public Relations Firms What a PR firm can do also varies from one type of PR firm to another. Here, we present a few different kinds of PR agencies that you should know: Product-based PR: A PR firm that is focused on activities known to enhance the image of existing products and services along with promoting the new ones is a product-based PR firm. Corporate PR Agency: If an agency is focused on creating the public image of an organization so that it becomes more credible and achieves a positive perception in the public eye, then it is called corporate PR. Crisis-based PR: A company that works to save the brand image from getting ruined due to a range of challenging circumstances, it can be called a crisis-based PR firm. Public Affairs PR Agency: This kind of agency primarily focuses on activities between a company and other entities like local authorities and communities or even a non-profit organization. How Can a PR Firm Help? Now that you have understood the different kinds of a public relations firm and are also aware of what a PR firm does, you should be curious about how it will benefit you as a brand. Let us take a look. Marketing Exposure by Experts The reason why there is a meaningful connection between brand marketing and public relations is that both try to show the brand in a positive light. When you work with a PR firm, you will work with knowledgeable and experienced experts who will work towards improving the brand image. This will give you deeper insights into how to enhance the brand image and market it better. Save Time & Energy Running a business is not a cakewalk. You will have several things to take care of. In such a scenario, looking after the brand image can be a burden for you. If you hire a PR agency to free yourself from some of this burden, it will ensure you are saving a lot of time and energy for your other responsibilities and commitments. Achieving Goals Made Easy As a brand, you will want to enhance your reputation, improve sales, and earn more revenue. A PR firm will enhance your brand image much faster and will help you achieve your goals sooner. Since it is already taking care of your brand reputation, more and more people will take interest in your brand owing to its standing in the market. As a result, the sales will get higher and you will get a better brand value. What to Look for in a PR Firm? Find a PR agency that will complement your business. However, this can be a mammoth task. Here are a few tips that you can try Experience You must try to find a PR firm that specializes in the industry you are catering to. For instance, if you are into the entertainment industry, hiring a tech-based PR agency will not be a good choice. You need someone who has relevant experience in your field. You can succeed in all aspects of your PR when you get someone who has expertise in this area. Efficient You must hire an efficient and goal-oriented PR firm. A PR agency must always work towards achieving its goals and try to deliver the results as soon as possible. Time is money in business. Hence, the more time gets wasted, the more sales opportunities you lose. Try to hire a PR agency that will be aware of your business goals and work in a way that will help you achieve those easily. So, hope you are all updated about a PR firm and can find one for your brand easily!

All-Agency Meeting: Delray Beach The Talent Resources and Talent Resources Sports teams went on the road to celebrate the agency’s 15th anniversary with an all-agency meeting in Delray Beach, Florida, activating throughout the beautiful boutique resort, The Ray. The trip was filled with fun activities including a welcome party at Throw Social and a Craft Food Tour exploring some of Delray’s best restaurants while diving into some of the deeper elements of the teams successes, strategic objectives and planning for the years ahead. A Mother’s Day Gift From Talent Resources This year, we gifted some of the incredible mothers in the TR family with an exclusive Mother’s Day box curated with Talent Resources client products, including A-Sha, Swanson, Wilfredo Emanuel Designs, Skinny Mixes, Hemper, Cork Dork, Fever, Fetefully and Dirty Weekend. Wilfredo Emanuel on Dancing With the Stars Wilfredo Emanuel appeared in the Dancing with the Local Stars Naples event to raise money and support for the Humane Society Naples. With the help of friends, family, clients and more, Wilfredo was able to raise over $28,000! New Clients Bluestone Bank Talent Resources is proud to be working with Bluestone Bank as its public relations agency of record. Bluestone Bank is a full-service bank offering individual and business banking services and financial planning services through its Bluestone Wealth and Trust division. The bank has 12 banking offices and 2 loan production offices across southeastern Massachusetts. Joshua Jackson and Jodie Turner Smith x Motorola Joshua Jackson and Jodie Turner Smith partnered with Motorola and were seen accessorizing their Met Gala outfits and taking selfies with Motorola Razr phones Witney Carson x EltaMD In honor of Melanoma Monday and National Skin Cancer Awareness month, Dancing With the Stars’ Witney Carson partnered with EltaMD to share her personal experience with Melanoma and help spread awareness. She also choreographed a dance for TikTok that encourages viewers to use sunscreen from HEAD to TOE. Jenna Compono x PreMom Star of MTV’s The Challenge: Jenna Compono gets ready for baby #2 with PreMom Fertility Tracking App. Sam Yo x Purely Inspired Sam Yo and Purely Inspired teamed up to show how to make delicious frozen yogurt with Purely Inspired products. The Athlete’s Foot TR Strategy Highlight: Social Media Hybrid Model The combination of TR's social media expertise and The Athlete's Foot hands-on franchisee owners provides an effective marketing strategy to include custom, community-focused content throughout regional pages. American Influencer Awards Announces 2022 Nominations Nominations for the American Influencer Awards have officially opened! Now through May 31st, fans can cast their votes online at www.aiaawards.com. Nominations are open to honor the best of the best Talent in categories highlighting beauty, fashion, fitness & lifestyle. Dino Safari: A Walk-Thru Adventure’s Dino Day Celebration Dino Safari: A Walk-Thru Adventure hosted a National Dinosaur Day celebration on Sunday, May 15. Dinosaur-themed face painting and balloon animals have added activities to the fun celebration, on top of offering exclusive press and media invitations to the experience. Additionally, Talent Resources invited families from Swirls Around the World, a Pediatric Cancer Association, to Dino Safari to enjoy the Dino Day celebration and experience the exhibit. The Athlete's Foot “The Athlete of the Mic” Announcement The Athlete’s Foot announced its partnership with Adidas to bring back the annual “The Athlete of the Mic” contest. Online auditions are open now and in-person auditions will be held in Atlanta and Raleigh. Hemper on CSPDailyNews Hemper announced the launch of its first c-store product, the Quick Hitters. Quick Hitter is a flavored, multi-use, disposable one-hitter, made for on-the-go use. Tyson’s Run Home Release Collide Distribution announced that Universal Pictures Content Group’s, latest edition, Tyson’s Run has been added to their home entertainment releases, streaming, and available for purchase. Tyson’s Run is a story of an autistic high school student that strives to pursue his dreams of running the marathon. Dirty Weekend on WWD Sean Stewart’s new Los Angeles-based streetwear brand, Dirty Weekend, is now available online. The collection includes T-shirts, hoodies, sweatpants and accessories all inspired by hip-hop and rock ‘n’ roll, Los Angeles surf culture, ’90s fashion and street art. Formula 1 Miami Grand Prix Talent Resources Sports kicked off the inaugural Formula 1 Miami Grand Prix in a big way. Taking over the outdoor oasis at the W South Beach, TRS brought together A-list industry leaders for a night of networking, celebration and special performances. Neiman Marcus Spring Campaign 2022 - “The Concrete Runway” Talent Resources Sports partnered Neiman Marcus with Tobias Harris of the Philadelphia 76ers and Jonathan Kuminga of the Golden State Warriors to kickoff their “Concrete Runway” campaign. Harris & Kuminga worked with personal style advisors in their local Neiman Marcus stores and got to show off their looks before their final home games of the season. Charge Fuze TR Ventures is proud to partner with Charge Fuze. Offering the largest network of mobile charging kiosks for users to rent portable chargers on the go, Charge Fuze is the future of large venue phone battery survival. All ChargeFuze chargers are equipped with a MicroUSB, USB Type C and a Lightning Adapter, allowing for compatibility with all leading smartphones. ChargeFuze can currently be found at SoFi Stadium, UCLA, the US Open and more.

Do you want to enhance your public image as a brand? Why don't you book celebrities for your event? This will increase the attendance of your event and you can also use the event photos as marketing materials when the event is over. But booking a celebrity will not be a cakewalk! Celebrities are already bombarded with prior commitments. So, if you want them to attend your event, it has to be worthwhile. Moreover, you have to book an appropriate person for the event. Make sure that the celebrity you choose is a good fit for your brand and event. Often, people make mistakes while choosing the right celebrity and this can make a huge difference to the success of your event. Here, we will discuss the most important aspects of how to book celebrities for an event. Take a look. Know the Representatives If you are thinking about how to book celebrities for your event, you are most likely to make a pitch to their representative and not directly to them. And in some cases, you might also speak to their managers. Now let us assume that the celebrity has an agent or a representative. How can he or she help you? A representative or an agent has the responsibility to find work for their clients. Right from roles in films and television to endorsement deals or live gigs, the agents make sure the clients they represent are always able to find work, based on their special talents. The business ends of any job are looked after by their clients, especially negotiating the contracts. Agents definitely get a percentage of the deals their clients make. The type of agents they have will vary according to the industry they are catering to. For instance, an actor who is also a musician will have two agents for two aspects of his career. Even if you find a celebrity who does not have multiple agents, they will still need to get permission from the celebrity's manager or publicist before signing any deal. Therefore, while an agent is responsible for bringing business to their client, you need to keep every member of the celebrity's team in mind while making your pitch to the agent. You can look for a celebrity booking agency that deals with celebrity management and influencer marketing like Talent Resources to get the details of an agent. Know the Event Many celebrity bookings suffer owing to the lack of clarity about the details of the event. Before you get in touch with a representative, you must have knowledge about the time and location of the place, the sort of event it is, and your expectations from the celebrity at the event. Many people request celebrities for an event but often they do not understand the booking process or lack the relevant information about the event. In order to prevent this kind of time waste, agents prefer having some readily available information beforehand. This will showcase you as a serious person and will further emphasize your legitimate business along with ensuring that there is clear-cut communication with the clients about the opportunity. Try to provide as much information as you can. The Venue Make sure that the venue for the event is reserved before you speak to the agent so that you can be sure before booking the celebrity. You must also provide details of the venue's location and even the capacity of the venue. The celebrity should know everything before agreeing so that there is no last-minute confusion. Date and Time Right from the actual date to the duration of the event, everything should be clearly communicated to your agent. The agent will be aware of the schedule of the celebrity and will be able to understand if this event can be accommodated in his or her schedule. What will the celebrity do? The amount you will have to pay to book a celebrity will depend on the purpose of the celebrity at the event. Depending on the activities they have to do, they will fix the charges and you will be able to negotiate if needed. The celebrity you are hiring must have a few activities in your event. You must decide on what you want your celebrity to do before making a choice. Here are a few examples- Appearance An appearance is the most common request for celebrities and it involves hanging out at the event and taking pictures with your guests. Walkthroughs A quick appearance of a celebrity at an event is a walkthrough. It is basically for the celebrity to come and show their face and then leave. Hosting A celebrity may be asked to host an event and engage with your guests or even pass a few remarks. The payment will depend on the significant amount of time spent at the event. However, this cannot involve a long speech or a performance. Speeches A speaking engagement involves a celebrity delivering a speech to the guests and then leaving. The topic will be based on the event and does not require interacting with the guests. Performance A performance engagement is one where a celebrity is expected to deliver a performance at the event. The kind of show will depend on the type of celebrity you are choosing. Arrangements Covered Celebrities might have a few requirements while traveling, for example, one may need a first-class or a business-class ticket. Remember that the celebrity will not be traveling alone. Right from the hotel bookings to the tickets for everyone traveling with the celebrity has to be arranged by you. Financing the event You should arrange the finances of the event before approaching the celebrity. Be it you or someone else who is sponsoring the event, make sure that the funds are ready. Without the proper amount of money, you are wasting everybody's time and energy. Procedure for how to book celebrities The normal procedure for reaching out to a representative requires following certain steps. Step 1:Always be concise. Celebrities are always flooded with several requests. You need to mention your request in the briefest manner possible. But while you must be concise, you must also not leave out the specifics. The request must not be long that people lose their patience nor should it be vague that people lose interest. You must also follow up on the requests made. But you should not send everyday follow-up emails. Therefore, the first step is to draft a short mail, communicating all the basics of your request, like when is the event, where is the event, and what kind of event is taking place. Step 2:Now that you have made your request, the representative will reply confirming the availability of the celebrity. They might have more queries about the events. Next, you must try to collate all these answers in one formal mail and send all the information they have asked for. Step 3:Now let us assume that the celebrity you wanted is available and the celebrity booking agency is willing to review the offer. The next step would be to put the offer together. Make sure all the necessary details are put together in the offer. If the offer is from a corporation or a university, try to make the offer on a signed letterhead. Step 4:When you send the offer again, the celebrity booking agency will go through it. If the offer is alright with the client, then they will accept and the agency will confirm the same in no time. If the offer is not acceptable, then the agency might ask you to raise the offer or give you a chance to resubmit the offer, or they might also recommend some other celebrities they are working for who can meet your budget. It also happens that the celebrity might not respond at all if the offer made is too low. Step 5:If you have a limited budget, the power of negotiation comes into play. You need to set a limit beyond which you will not go. Take 10% off from that number and then make the offer. There will be room for further negotiation if the celebrity does not agree even after that. Sometimes, you might also try to show a willingness to walk away from the negotiation as it will add bargaining power to your favor. Taking care of the contract and deposit As soon as the verbal sign-off is done, you should prepare the contract. Getting delayed in the contract might run the risk of losing the booking because as already said before, celebrities are full of such requests. After getting the sign-off on the contract, arrange for the deposit. Celebrity booking agencies usually ask for a 50% upfront deposit for securing the date. The next 50% is due on the D-day. If the celebrity you are hiring is paying for their own travel and accommodations, then you might have to meet those expenses as well. This is not included in the deposit. Try to pay the deposit as early as possible in order to maintain good relations with the celebrity for future collaborations. Usually, the deposit is handed over through a wire transfer. So, now you know how to book celebrities for your event, go ahead and choose the right celebrity for you.

Influencers have been in the limelight in digital marketing for a few years now. Brands began entrusting their marketing to online personalities with a dedicated and engaged following, rather than conventional media superstars. Influencer marketing has already been a component of many firms' plans, according to data, and it is just becoming bigger. Nonetheless, it's critical to track the progress of influencers to understand how they might affect consumer behavior and the best ways to reach out to them. In this post, we define influencer marketing and give the key influencer marketing statistics to include in your marketing strategy for 2022. How does influencer marketing work? Brands form agreements with digital influencers to associate their image with individuals who support their goods and connect with their customers, which is known as influencer marketing. With the advent of blogs and social networks in the Web 2.0 era that began allowing anybody to create material on the internet, this method became more relevant. The first influencers, who were previously unknown, appeared on blogs and vlogs with genuine and interesting material that drew in a following. Traditional advertising was also questioned in this setting. Why would consumers pay attention to a company's commercial, which frequently breaks their routine without requesting permission, when there is so much information to consume on the internet? Why should you use influencers in your marketing campaign? Web content makers who establish a dedicated and engaged following are known as digital influencers. You may reach this demographic with the trust and support that influencers communicate by employing them for your marketing campaign. While the most famous influencers have millions of followers, influencer marketing is increasingly focusing on micro-and nano-influencers, who can help you expand your brand's reach and engagement inside your niche. Numbers are great, but they aren't decisive in influencer marketing; what counts is the relevance of influencers to the target audience of the company. Unlike conventional media superstars, who are away from the public, they share their lifestyle through honest material, demonstrating that they are real people and bringing them closer to their fans. What are the key statistics for influencer marketing in 2022? We've compiled some influencer marketing statistics to demonstrate how the approach works and why so many businesses are investing in it. Continue reading to see why you should invest in it as well in 2022. Influencer recommendations have convinced 49% of consumers According to a survey done by Twitter in 2016, social media influencers play a critical role in assisting firms in connecting with their target customers. According to the poll, 49% of customers make purchasing decisions based on recommendations from digital influencers. Furthermore, 40% of them claim to have purchased something after viewing it on social media, proving that firms may profit from digital influencers' reliability. Women and young people are more likely to follow influencers than men and the elderly Influencers and followers come in all shapes and sizes, but according to statistics from Influencer Marketing Hub, more women than males follow influencers. Younger individuals also follow more influencers than their elders. The gender gap between men and women is particularly pronounced in younger age groups. Between the ages of 16 and 24, 33.1% of women and 25.1% of males follow influencers. These rates shift to 26.1% of women and 21.9% of males between the ages of 25 and 34. Micro-influencers account for 91% of the interaction on sponsored Instagram posts Do you believe that major influencers have a monopoly on-brand campaigns? Then you should be aware that micro-influencers are on the rise, and this is not by chance. Their smaller but more focused audience encourages followers to participate. According to Klear's study 2022 State of Influencer Marketing, micro-influencer content accounted for 91% of interaction on sponsored posts. In contrast to 2020, this implies a 2% increase. The amount of money spent on influencer content will skyrocket The Influencer Marketing business is expected to reach $10.24 billion in 2021, according to Research and Markets. This, however, pales in comparison to their estimate of the market's size by 2028: $84.89 billion. In light of this expectation, a poll performed for this study revealed that marketing professionals anticipate raising the budget for digital influencer actions in 2022, with the likelihood of this share continuing to grow. Influencer marketing is considered an effective tactic by 90% of marketers If the stats above haven't persuaded you that influencer marketing merits a role in your plan, listen to what marketers are saying. Ninety percent of marketing experts feel influencer marketing is beneficial, according to the Influencer Marketing Benchmark Report 2021. Working with influencers improves your marketing outcomes, strengthens your engagement with your audience, and yields a favorable return on investment. The United States receives the most deals, followed by Canada, the United Kingdom, and Australia It's no wonder that there are influencers from all around the world in such a rapidly rising sector. Influencers residing in the United States obtain the most agreements, according to influencer marketing data. Los Angeles, New York, Atlanta, Miami, and Chicago are the cities in North America with the most influencers. Canada, the United Kingdom, and Australia are behind the United States in terms of influencer partnerships. Statista discovered that 84% of the influencers who created sponsored posts were women after reviewing over three million Instagram posts designated as ads, showing the hold they have on the influencer marketing sector. According to a poll of European B2C firms, 44% expect to boost their influencer marketing expenditure in 2021. On the other hand, 7% stated they wanted it to be reduced and 29% of those businesses planned to maintain their 2020 budgets the same. In 2020, the most popular influencer category was lifestyle content Influencer marketing material covers a wide range of topics, with many influencers focusing on a single topic. The most popular influencer category in the United Kingdom in 2020 was lifestyle content, followed by travel and cuisine. Influencer marketing has also grown to $13.8 billion in revenue. In 2016, the industry was worth $1.7 billion, but by 2020, it will be worth $9.7 billion. It climbed to $13.8 billion in 2021 and is expected to reach $15 billion in 2022. Marketers will spend more on influencer marketing It is believed by 2023, marketers will spend more on influencers. It's no surprise that marketers want to expand their expenditure on influencers by 2023, given that it's a thriving sector with a high return on investment. This will undoubtedly make it much more appealing for content providers to join in on the fun. You don't need millions of followers to be an influencer, thankfully. Due to their highly engaged and dedicated groups, micro-influencers may frequently have just as much of an impact as those with bigger followings. According to influencer marketing data, micro-influencers market share increased from 89% in 2020 to 91% in 2021. Don't neglect influencers with a lesser following while selecting the ideal one for your campaign. Nano-influencers (those with 1,000 to 5,000 followers) have a 5% engagement rate, which is higher than even mega influencers (those with more than one million followers). Influencer marketing, according to 51% of respondents, helps them get better customers. One of the key reasons businesses use influencer marketing is to generate consumers, as we all know. As a result, the fact that 51% of marketers feel influencer marketing has helped them obtain better clients is encouraging. This is most likely because the correct collaboration will place you in front of a captive audience of potential clients. While branded postings can be effective, 60% of marketers say influencer-generated content is more effective. It's all about doing what gets the most likes, engagement, and conversions at the end of the day. Why influencer marketing is important This data will help you understand which channels to employ to reach your target audience, as well as why influencer marketing is such a strong and effective marketing technique. Instagram, YouTube, and TikTok have all proven to be effective platforms for working with influencers. Remember that working with an influencer does not necessitate a large expenditure. It's all about coming up with a memorable campaign and collaborating with the correct people.

If you haven’t already heard, virtual influencers are making a name for themselves in the influencer marketing industry for the past few years. More and more of them are emerging on social media platforms, such as Instagram and YouTube, with brands lining up to work with them to stay up to date with trends. Virtual influencers are fictional computer generated ‘people’ who are almost as realistic as humans when it comes to their characteristics, features and personalities. The people behind these virtual influencers are their creators who choose to remain faceless. These clever creators are responsible for growing the virtual influencer’s social media platforms, working with different brands for collaborations and shaping them to be the virtual figures they are now. As they start to be internationally recognized, they are ones who are also rewarded at the end of every partnership, given that they get to keep the profit coming from the brand deals. As a brand, working with virtual influencers definitely has its benefits. As of today, not a lot of well-known brands have started experimenting with them, but there are also some big names out there that have been first in the game. Some examples are Samsung, Alibaba and Porsche Ventures. So, if a brand chooses to take this leap by working with virtual influencers, they would definitely be ahead of the game and at the forefront of this innovation. It would also be beneficial for brands to work with virtual influencers as they are currently gaining more and more demand in the industry because of their ability to not be involved in any scandals, essentially just be scandal-free. This is definitely an important factor for brands because this takes off a huge burden from the PR team, assuring them that they wouldn’t have any PR crisis, especially in the world of social media marketing. When it comes to real human influencers, a lot of names can get canceled online due to personal scandals. Virtual influencers rarely get involved in such issues. Brands and their creators have full control over whatever they want them to do or say. Virtual influencers do not have the same limitations as humans do. Creators can also design them however they want them to look. With all that said, it’s time to really think about how they will be affecting the industry moving forward. Are they the future of Influencer Marketing? How does this affect the partnerships and livelihood of the human influencers we know today? This is definitely an innovation that everyone should look out for as nobody wants to get left behind with the times.