Here’s how we helped
The Children's Place.
Talent Resources has worked alongside The Children's Place, Inc., the largest pure-play children's specialty apparel retailer in North America, for the past two holiday seasons to secure fun, family-friendly celebrities to help promote their matching family pajamas program.
In 2020, amidst the height of the Covid-19 pandemic, Talent Resources sought to align the brand with a mix of TV personalities, actors, content creators, and more that could bring a bit of cheer and levity during such a difficult time, ultimately securing including Mario Lopez, Tia Mowry-Hardrict and Brie Bella all of whom helped bring awareness to this fun, family program.
Following the success of the previous holiday season, The Children's Place and Talent Resources collaborated once again in 2021, alongside their "Buy Now, Pay Later" partner, Afterpay, to work with the iconic Kardashian/Jenner family, known around the world for their love of the holidays to create the ultimate "Kris-Mas" celebration campaign, featuring Kris Jenner, Khloe Kardashian (and her daughter True) alongside the family's grandmother, MJ Shannon.
In collaboration with Talent Resources, The Children's Place has been able to reach a wider audience than ever before, and the results can be seen with an incredible number of both earned media and social media results, as well as brand awareness and digital traffic to their website.