Here’s how we helped
ThredUp.

Case Studies

ThredUp

ThredUP sought out influencers that would be inline with the creative idea of ridding their closets of excess clothing that tied into past memories (good and bad). The tagline, "A clean closet equals a clean slate" was employed during these campaigns to further promote ThredUP as the go-to online consignment e-tailer.

Client

ThredUp

Deliverable

Awareness

Industry

Retail

Impression

5,094,383

Dorinda Medley

847K Followers

6K Average Likes

Part 1

Various cast members of the hit TV show The Real Housewives of NY got a fresh start following their tumultuous 10th season by cleansing their closets of toxic memories that viewers saw for themselves over the past few years. ThredUP allowed customers to get their dream closet filled with designer dresses, perfect fit jeans, and like-new activewear by checking out custom made ThredUP shops from the cast while donating all proceeds to the charity of each cast member's choice.

Ramona Singer

746K Followers

13K Average Likes

InMode created their first annual #InformedByInMode Instagram Challenge to inform, educate and donate! All participating Talent was asked to "challenge" their friends and followers to wear pink and post their show of support for the challenge. Once the hashtag #informedbyinmode reached 100,000 cumulative likes from all posts that use the hashtag during the campaign, InMode donated to several reputable breast cancer research funds!

Gina Rodriguez

@hereisgina

4.4M Followers

Part 2

Keeping in line with their philanthropic initiatives, ThredUP partnered with activist and actress Gina Rodriguez, to help raise money and awareness for the GirlsInc charity that supports and empowers young women by donating clothing from her closet and encouraging her fans via social media to support the cause.