Case Studies

Here’s how we helped
ThredUp.

Client

ThredUp

Deliverable

Awareness

ThredUP sought out influencers that would be inline with the creative idea of ridding their closets of excess clothing that tied into past memories (good and bad). The tagline, "A clean closet equals a clean slate" was employed during these campaigns to further promote ThredUP as the go-to online consignment e-tailer.

Industry

Retail

Impressions

5,094,383

Part 2

Gina Rodriguez

4.4M Followers

@hereisgina

Keeping in line with their philanthropic initiatives, ThredUP partnered with activist and actress Gina Rodriguez, to help raise money and awareness for the GirlsInc charity that supports and empowers young women by donating clothing from her closet and encouraging her fans via social media to support the cause.

Various cast members of the hit TV show The Real Housewives of NY got a fresh start following their tumultuous 10th season by cleansing their closets of toxic memories that viewers saw for themselves over the past few years. ThredUP allowed customers to get their dream closet filled with designer dresses, perfect fit jeans, and like-new activewear by checking out custom made ThredUP shops from the cast while donating all proceeds to the charity of each cast member's choice.

Dorinda Medley

847K Followers

6K Average Likes

Part 1

Campaign Impact

5,094,383

Estimated Impressions

10.7%

Engagement

667,514

Total Video Views

495

Total Comments

179,447

Total Likes

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