Case Studies

Here’s how we helped
ThredUp.

Deliverable

Awareness

ThredUP sought out influencers that would be inline with the creative idea of ridding their closets of excess clothing that tied into past memories (good and bad). The tagline, "A clean closet equals a clean slate" was employed during these campaigns to further promote ThredUP as the go-to online consignment e-tailer.

Industry

Retail

Impressions

5,094,383

Part 2

Gina Rodriguez

4.4M Followers

@hereisgina

Keeping in line with their philanthropic initiatives, ThredUP partnered with activist and actress Gina Rodriguez, to help raise money and awareness for the GirlsInc charity that supports and empowers young women by donating clothing from her closet and encouraging her fans via social media to support the cause.

Campaign Impact