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Years
Our Disciplines
Five ways we drive impact.
Full-service or a la carte, each discipline is led by senior specialists who know your vertical inside and out.
01
Talent & Influencer Procurement
We match your brand with the right voice: actors, musicians, athletes, streamers, creators, and cultural icons. Strategic partnerships designed around your objectives, not just follower counts.
02
PR & Brand Communications
Earned media, press campaigns, brand positioning, and crisis communications. We place your story in the publications, podcasts, and conversations that shape perception.
03
Social Media Management
Content strategy, creation, community management, and platform growth. We build audiences and drive engagement across every channel, turning followers into fans and fans into customers.
04
Paid Media & Amplification
Targeted media buying and performance marketing that extend the reach of organic moments. We put budget behind what works to maximize return across every platform.
05
Live Events & Experiences
Premium event production at culture's biggest moments. From Super Bowl weekend to international festivals, we create immersive experiences that put brands at the center of the conversation.
SELECTED WORK
Campaigns that became the conversation.
From the Super Bowl to Times Square, global spirits brands to gaming launches,
we create campaigns designed for cultural impact.
Talent Integration • QSR
Dunkin' x The Big Game
A cultural moment built around A-list talent that dominated Super Bowl weekend and became the most talked-about brand play of the year.
Cultural Crossover • Gaming
Fatal Fury Relaunch
The world's biggest streamers and creators brought a legendary gaming franchise back to cultural relevance for a new generation.
Retail / Celebrity Talent Procurement & PR
The Children's Place
Procured top talent including Mariah Carey, Snoop Dogg, and the Kardashians for TCP brands' matching holiday pajama campaigns over four seasons.
Spirits • Events • Talent
Pernod Ricard
Multi-year talent strategy activating across global sporting events, festival season, and tentpole cultural moments nationwide.
Plus hundreds of additional brand partnerships across every major industry.
Trusted by Industry-Leading Brands
Global Team across all time zones. 1,000+ campaigns and counting.
Now
Paid media & amplification added. Grew to support 400+ brand partners worldwide.
2022
Opening of the UK office, expanding global reach across Europe and the Middle East.
2021
PR & communications division launched. Full-service agency model complete.
2020
TR Ventures established. Expanded into strategic brand investments and advisory.
2018
Social media management division launches. Became the agency behind some of the biggest Super Bowl activations.
2015
Malibu Beach House Program kick-off with title sponsors including Kia, Fiat, JustFab, etc.
2010
Sundance & Axe Lounge Hamptons. First major cultural event activations established.
2009
Founded in New York City as a talent procurement firm with a vision to change how brands work with talent.
2007
Who We Are
Built on relationships.
Driven by results.
What started as a talent procurement firm has evolved into one of the most trusted full-service marketing agencies in the industry.