Beauty brands in the time of pandemic
The beauty industry in the time of the pandemic has pivoted its in-store experiences to more DIY tutorials. Many brands are offering other options to their consumers such as posting YouTube videos and augmented reality consultations. It is often the experience prior to purchase that will drive sales, such as beauty demonstrations, expert consultations, and other in-store services. So in an effort to mimic those efforts, Brands are recreating similar strategies for a newer di