Brands work with influencers to create a buzz that amplifies their brand's message. However, it's essential to recognize that some Influencers resonate with the brand's overall message better than others. Picking the right match for a brand is vital, and that is why Talent Resources uses a variety of tools that can advance the search for the best fit in making the right decision. We survey the influencers' followers and look at ROI, but it's not the traditional "return on th