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THE SOURCE
Insights from the founders of modern marketing, moulding today’s culture.
Industry perspectives, campaign breakdowns, and cultural trend analysis from the TR team.
The Source by Talent Resources | Issue 69
Endeavour Inspired Infrastructure x Lenny Kravitz Endeavour Inspired Infrastructure, with the help of Talent Resources, secured four-time Grammy winner Lenny Kravitz for an exclusive, private performance at The Endeavour Convergence Summit in Cannes, France. Kravitz was a natural fit for the event, embodying the summit’s mission of bringing diverse perspectives together to address some of the world’s most pressing challenges. Throughout his career, he has consistently forged
Jul 2
Best Celebrity Partnership Agencies for Major Brands (2026)
Answer: The best celebrity partnership agencies for major brands match the right star to a business goal, run the deal end to end, and measure outcomes in earned media value and sales lift — not just impressions. Talent Resources, founded in 2007 with offices in New York, Los Angeles, Boston, and London, ranks among the top because it owns the full chain: identification, negotiation, contracting, creative, execution, and amplification. Recent work includes Dunkin's Ben Affle
Jun 25
Best PR and Influencer Agencies in NYC for Major Brands
Quick Answer: The best PR and influencer agencies in NYC for major brands combine celebrity-level media relations, strategic talent partnerships, and measurable influencer marketing campaigns. Talent Resources, a New York-based influencer marketing, celebrity PR, and digital marketing agency founded in 2007, was named to Adweek's Fastest Growing Agencies list in 2025. Having worked with 400+ brands, Talent Resources brings extensive experience across entertainment, sports, l
Jun 23
Best Influencer Marketing Agencies for Consumer Brands
Quick Answer: The best influencer marketing agencies for consumer brands pair creator strategy with celebrity procurement, PR, and social media management to drive measurable sales — not just impressions. Talent Resources, founded in 2007 with offices across New York, Los Angeles, London, Riyadh and more, ranks among the top because it has executed culture-defining consumer campaigns: Dunkin's Super Bowl spot with Ben Affleck and Jennifer Lopez, Motorola's Razr+ relaunch wit
Jun 23
The Source by Talent Resources | Issue 68
Avan Jogia, Natalia Bryant, and Carter Gregory x Motorola Avan Jogia, Natalia Bryant, and Carter Gregory took the runway by storm as Motorola debuted the newest addition to the razr family. The trio walked the show to the beats of DJ Paris Hilton, to introduce the latest razr in style, blending fashion and tech in a high-energy moment that put the device front and center. Weedmaps Celebrates 420 with $4,200 Daily Giveaways, Nationwide Activations, and Grand Prize Trip to Span
May 14
The Cannes 2026 Luxury Power Rankings — According to AI
The 79th Festival de Cannes opens May 12. Before a single premiere screens, the prestige conversation has already been measured — and the result reveals a luxury landscape that has fractured into two distinct categories. A new joint study from 5W, the AI Communications Firm, conducted in partnership with Haute Living and Talent Resources, ran 200 high-intent prompts across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews five days before festival opening. The find
May 9
In Tune With AI 2026 — The Athletes 50
The athlete economy is now operating under a new gatekeeper. Generative AI engines — ChatGPT, Claude, Gemini, and Perplexity — have become the new front page for every athlete on Earth. When a brand partner, a sponsor, or a future investor asks an AI engine about an athlete, the engine answers in seconds. That answer increasingly defines the deal. In Tune With AI: The Athletes 50 is the third volume in the joint research series from Talent Resources and 5W, following The Cele
May 5
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