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How Ohza Successfully Used Influencer Marketing to Build a Multi-Million Dollar Brand

Case Study

Discover how Talent Resources helped Ohza build a brand and loyal customer base through influencer marketing that even landed the founder on Forbes 30 Under 30 list.

from sites such as Yahoo! News,

ABC’s BizNinja Radio, Beverage

Industry News, US Weekly,

Popsugar, and more.

Ohza Mimosa is a premium Mimosa & Bellini company. Talent Resources Public Relation's team began working with Ohza in its early stages to assist in raising consumer awareness and positioning Ohza as a go-to summer cocktail. From the initial efforts of Ohza's introduction of new flavors and increased awareness, Talent Resources quickly helped Ohza become a year-round favorite.


Secured over 450 million impressions 

The Power of Influencer Marketing

Ryan Ayotte, 26, is the founder of Ohza. In June 2019, after attempting to mix mimosas on a tippy boat off Cape Cod with some friends, he saw a need for "convenient" cocktails that were less caloric and less sugary than the malt beverages on the market. With no preservatives or artificial flavorings, Ohza makes four flavors of mimosas and bellinis sold directly to consumers in 43 states and in 1,700-plus retailers in the Northeast, including Whole Foods. With less than $600,000 in funding, Ayotte says Ohza will see revenue in the seven figures this year, 30 times more than in 2019. 

See how Talent Resources helped jump-start Ohza leading Ryan Ayotte to become listed in Forbes 30 under 30 in 2021.

Influencer Marketing

PR Strategy

Influencer Seeding

Melissa Gorga


Ashley Iaconetti




Social Media Management &

Influencer Seeding Program

In order to establish Ohza’s social media presence and drive online sales and brand awareness (with a limited budget), Talent Resources leveraged our influencer Rolodex as part of a broad “seeding” program in which influencers were sent Ohza packages with a note from Talent Resources. To date, we have generated over 500 million impressions across hundreds of influencers promoting Ohza on their Instagram stories organically. We have also grown Ohza’s Instagram following from 3.5K to over 7K to date.


Learn your brands DNA in an introductory meeting


Present key opportunities, findings, and strategic campaign initiatives


Determine overall goals and deliverables for a campaign


Implement and execute selected campaign elements 


Review ROI and Key learnings 

Talent Resources will help connect you with the right influencer for your brand.

Getting started with Talent Resources

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