In the height of awards season, last Sunday, the American Influencer Awards recognized the top influencers and beauty creators. The show featured top influencers and personalities including Tyra Banks, Kris Jenner, 360Jeezy, Chris Appleton, Chrishell Stause, Guy Tang, Kristen Hancher, Rebecca Zamalo, and more, where 23 awards were presented throughout the night. Hosted by Frankie Grande and Kandee Johnson, influencers and creators were honored for their inspiring work across makeup, hair, skincare, nails, and more on social media platforms, according to Business Wire.
Despite tough competition, YouTube creator and makeup artist Patrick Starrr ended up taking home the top prize as Makeup Influencer of the Year. Starrr beat out notable competitors like fellow YouTube creators like Jaclyn Hill and James Charles. While accepting the award, Starrr left by giving inspiring words of advice, “Cheers to moving on from 2020 and stepping into 2021. I hope you all remember, and don't forget, that make-up is a 'one size fits all.’' In addition to Starrr’s award, James Charles had also gotten heavily recognized and honored. After becoming the first male ambassador for CoverGirl in 2016, he was given the Smize Award (meaning to smile with your eyes) by Tyra Banks. Other notable winners include Jenny Bui, Amanda Cerny, Brad Mondo, Rob Ferrel, and Caitlin Ford.
Similar to most award shows that premiered this year, the American Influencer Awards had to transform and adapt their show due to COVID. According to Business Wire, Christopher Crellin, President of the American Influencer Association stated, “Since we couldn’t host a live event, we wanted to produce the show to continue bringing this community together to celebrate the extraordinary creativity and inspiration they give their fans.” Livestreaming the show on AIAawards.com and YouTube was their attempt to continue the excitement without being in person. This tactic seemed to deliver as they saw a record of votes with 4.5 million votes casted towards the nominees.