When it is time to make an investment in your company, one of the first things that you should do is to hire a PR agency that will make sure that there’s a buzz in the market around your products and services and that people are interested to know about what you have to offer.
A celebrity booking agency will provide content management, crisis management solutions, and so much more. If you suddenly get any kind of bad reputation, they will clear your name in the market. The team will constantly work so that your company stands out in this highly competitive market. In this blog, we are going to talk about some of the biggest celebrity booking mistakes people make while contacting celebrity representatives.
There are several celebrity booking mistakes that can are made by getting in touch with agents, managers, or publicists.
Ignoring the value of the representative’s time:
One of the major celebrity booking mistakes that you should avoid is that time is money. You must understand the fact that time is money and the publicist or the manager is not the celebrity. But of course, they are swamped with work. Do not just assume that they have already gone through your email.
When you are drafting an email, do not say things like just giving 30 minutes of your time. A publicist is responsible for managing a client’s public image and events. They work a lot, and this is the reason why you should be extremely respectful towards their schedule. Time can be worth a lot to someone who is managing the interests and schedules of a top-rated celebrity. Get straight to the point and do not write too much in the email. A better approach will be to reach out in a way so that you understand your limited time and do not want to waste it.
Some of the email etiquette that you should follow include mailing them on time. Moreover, you should contact the right person. A celebrity representative plays an important part in the celebrity’s career. You will be devaluing your time and their time if you do not research who you need to contact for a particular request. Do your homework well. Dig deep into whom to contact and at what time.
If it is not possible for you, then you should say the same to your PR agency. It is also important for you to provide a clear subject line. The email subject line should state why you are contacting them in a brief way. Keep the body of the email brief. Try to start with a sincere compliment or congratulate them. The content should be crisp and clear so that they get a hang of what you are looking for.
Reaching out without having something valuable to offer:
When you are reaching out to celebrities or celebrity representatives, then you should narrate to them why attending a particular event will be beneficial to them. Provide them with information related to additional exposure. It can be a little intimidating to contact a celebrity representative, but yes, it is worth it.
Reaching out without having something valuable to offer:
Make sure that you know what kind of benefits you will provide before getting in touch with the agency or the manager. It is better to let the agency get in touch with the manager or publicist because it will be easier as well. There are several other causes for which celebrities a generally hired, such as charities, etc.
You should also let the celebrity know whether he or she will be able to enter a target audience which will also increase their followers. Timing is also important when you are reaching out to a celebrity for an event. Celebrities are public figures, and publicists are often contacts for the best media outlets.
Once you know which influencer or celeb can bring in traffic, this is the time when you need to contact the celebrity representative. Celebrities are public figures, and they can be found in the best media outlets.
Not targeting your communication specifically to the individual:
You cannot use the same scripted lines for every individual you contact. You need to make every interaction genuine, and for this, you need to do your homework well. In all these cases, a PR agency can come to the rescue. If you have a real opportunity to get in touch with the manager or celebrity representative, prepare yourself and make the contact count.
There are so many ways to make sure that your communication is effective and it leads to a contract.
Looking for immediate benefit to yourself:
Another mistake that you need to avoid is building relationships because they are extremely valuable even if you do not get what you want. Even if the answer is no from a particular celebrity representative, it doesn’t mean that you will not reply in a nice way to them.
Only trying once:
Another thing that you must not commit to is not having a Plan B. There could be several reasons why you don’t get a response from a celebrity representative. Give them a little time before you send out a second email. You should not be afraid of trying again later when the response is a no. The representative might be too busy and that is why it is better not to bug him or her anymore.
So these are a few celebrity booking mistakes you must avoid when you are getting in touch with a celebrity. When a celebrity is endorsing your brand, the chances of you getting access to a huge range of audiences are much more.
What you should do know
The first thing that you need to do is plan. Do not jump into celeb outreach blind. You need to consider what your brand requires from the celebrity and what you need to offer in return. Try to find the right contact information for the right agent and manager.
Keep all these points in mind, and you are definitely good to go! Look for celebs who are breaking into your demography that the event caters to.