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The Source by Talent Resources: Issue 26

Happy Viking, Venus Williams' plant-based superfood nutrition company, announced that it has raised $2 million in an investment round. The round was led by Venus Williams, Serena Williams, Kevin Durant and Rich Kleiman’s 35V, Peloton Vice President of Fitness Programming Robin Arzón, professional golfer Michelle Wie West, soccer champion Megan Rapinoe, tennis star Reilly Opelka, and basketball stars Isaiah Hartenstein and Collin Sexton.

New Clients

Cloutdesk is the first 100% transparent end-to-end technology stack for both creators and their marketing clients. The platform includes tools for creator/brand outreach, relationship management, content approval, contract negotiation, invoicing, and payments - helping marketers flawlessly activate influencer partnerships while giving creators powerful automation capabilities that help them exceed client expectations and forge more valuable partnerships. Cloutdesk’s mission is to enable a world with more meaningful, transparent, and equitable relationships between creators and brands.

Kevin Hart and The Children's Place came together to announce that The Children's Place is renovating 10 public spaces and turning them into learning centers in communities that need it the most across the nation. At this first unveiling, in East Harlem, NY, Kevin held an exclusive reading of his book "Marcus Makes A Movie" and presented the kids with backpacks full of back to school supplies.

Kylie Jenner teamed up with Rapid Rise to host a giveaway including her favorite handbag collection and a $70,000 cash-value prize.

Swanson WIO Announces Amanda Kloots as a Brand Ambassador

Swanson WIO (Wellness Inside and Out), a curated line of mental health and self-care nutraceuticals, announced Amanda Kloots as their brand ambassador. The best-selling author, TV personality, and fitness entrepreneur, announced her ambassadorship by enforcing the importance of self-care and the ability to seamlessly customize your self-care routine with Swanson WIO.

The iconic got milk? brand launched its Get Real campaign to promote the benefits of being real in all aspects of life, including drinking real milk. Actor, producer and singer, Diego Boneta, kicked off the campaign with a music video featuring an original song displaying how much better the world would be if we were all a bit more real.

The American Influencer Awards are in the midst of voting for the top influencers of 2022. With only a few days left to vote, AIA has reached over 2 million votes from followers. With organically driven social media traction, Talent Resources and AIA have come together to successfully produce these numbers leading into the award show season.

Choco Town, Boston's immersive village created for sweet tooths, was featured on Boston Globe. VIsitors experience the different neighborhoods that Choco Town has to offer and receive sweet surprises along the way! The walk-through multi-sensory experience is guided by the citizens of Choco Town, and allows guests to interact with exhibit features such as a sound bath and taste-bud tests.

Bluestone Bank recently launched its Milestone Account, which is an innovative tiered checking and savings account with four major benefit categories that the customer moves through as they grow. At each stage, a new age-appropriate mix of benefits is introduced. More information about the Milestone Account can be found here.

Jordan's Skinny Mixes announces the addition of two new pumpkin products, the Pumpkin Spice Flavor Burst and the Pumpkin Spice Skinny Sauce. The products were added to the brand's new line of Skinny Sauces and Flavor Bursts, along with the return of its 12 flavor Pumpkin Syrup Collection, which is more than any other brand on the market. The Pumpkin Collection was created for those who love lattes and coffees, but don't want to settle for the sugary, high-calorie offerings from well-known coffee retailers.

The Athlete’s Foot Ambassador AJ Griffin Appearances in Atlanta and Durham

AJ Griffin, The Athlete’s Foot ambassador and Hawks draft pick, made in-store appearances in North Carolina and Atlanta in support of local nonprofits.

The Athlete’s Foot Back To School Kicks Event in Chicago

The Athlete’s Foot, Refugee Life Association and Community Retail Association presented Back To School Kicks Chicago 2022 on August 27. The event hosted hundreds of students from underserved Chicago Neighborhoods. Students were fitted for new sneakers, courtesy of The Athlete’s Foot.

Cloutdesk, a creator marketing platform, has released its second product since its launch in 2021. The platform now also includes a tech stack for marketers and a range of tools that support functions.

Hemper’s Bryan Gerber on To Be Blunt

Bryan Gerber, Co-Founder and CEO of Hemper, was interviewed on podcast, To Be Blunt. The podcast features discussions among marketers, brand builders, founders, senior level executives, and CEO’s of leading cannabis businesses that are navigating the journey from unregulated to regulated.

Join Talent Resources Ventures Investor Syndicate Fund

Talent Resources Ventures’ is excited to announce its new partner, Happy Viking. In 2011, Venus Williams was diagnosed with an autoimmune disease that forced her to stay off the tennis court and left her in constant pain. With few options available to her, Venus was forced to go plant-based and completely change her lifestyle. After doing plenty of research, consulting with world-class nutritionists, exploring superfoods, and testing countless protein shakes, Venus finally discovered the solution to supporting her new lifestyle, and Happy Viking was born! Happy Viking is a plant-based protein shake packed with superfoods that aims to benefit the mind, body, and performance of its users. With no dairy, lactose, gluten, soy, GMOs, or artificial ingredients, Happy Viking is perfect for every athlete’s needs.


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