The TR Report | Nov 2025

Talent Resources
1 day ago
3 min read

What’s Hot:

myVIP World Tournament of Slots

Talent Resources implemented a media strategy to amplify the second annual myVIP World Tournament of Slots at Atlantis Paradise in the Bahamas from October 22 to the 26 , 2025.

Heather Dubrow, Poker Champion Michael Mizrachi, and other surprise guests headlined the event, with Jenny McCarthy providing promotional support.

To maximize visibility, TR strategically invited local media to attend and cover the events, such as Parade/Complex, PureWow/Sporting News, Forbes, and Casinos.com. Talent Resources secured a potential audience of 1,672,728,450 impressions, resulting in $15,472,735 in estimated earned media.

PR Spotlight:

Relationships, Reach and Recognition

Big congratulations to our Partner & Chief Communications & Strategy Officer Bonnie Taylor, who continues to represent TR on the world stage. Following her recognition as one of The Event Planner Expo’s Power Players, she headed into another round of speaking engagements this fall, bringing TR’s expertise in PR and creator strategy to more audiences than ever. She’s also been nominated for Woman of the Year in Advertising, Marketing & PR at this year’s @thestevieawards! Go Bonnie!

We teamed up with @n3onsingh to bring his digital world to life in LA, collaborating with Grammy-winning producer @hitboy for a one-of-a-kind album creation experience. From live-streamed studio sessions and writing camp to a full-on carnival takeover featuring @diplo, @thenewclassic, and more making it a true fusion of music, culture, and community. And TR’s PR team was right there with them!

Our team’s network of creators, talent, and brands continues to grow stronger, from established icons to emerging voices redefining influence. If you’re looking to amplify your reach through authentic talent collaborations, this is the moment to connect.

Sugar Factory Halloween

Sugar Factory lit up Halloween weekend with star-studded events and viral moments. Our PR team drove coverage that stretched from lifestyle media to major entertainment outlets, highlighting how playful, immersive brand experiences can become cultural moments.

Social Strategy:

Global Teams, Local Connections

Our social and experiential teams were everywhere this month:

📍 Atlanta — Our social team joined The Athlete’s Foot for on-site content and creator collaborations that captured the brand’s energy and community vibe.

📍 New York City — Emily represented TR at Canva’s Creator Event, tapping into design trends shaping creator storytelling for 2026.

📍 Everywhere Else — TR’s global team leveraged content from Saudi Arabia to the U.S., ensuring creators and brands we partner with stay top of mind across time zones and audiences.

You can also catch our CEO, Mike Heller’s Instagram Reel, where he dives into engagement-driven creator strategy and shares his thoughts on the future of influencer marketing.

Social media isn’t just about reach — it’s about resonance. Whether we’re building campaigns for comedians, brands, or CEOs, our focus is on narrative continuity: ensuring every piece of content connects back to purpose and people.

Creator Resources:

Build Your Knowledge Base

As the holidays approach, creators can use the seasonal slowdown to sharpen their storytelling edge. Here are our top three insights for the season ahead:

Lean into nostalgia. Retro visuals and emotional soundtracks drive major engagement from November through January.
Plan your partnerships early. Q4 is saturated — strong brand alignments stand out when strategy meets timing.
Create “evergreen” reels. Think lifestyle, mindset, and behind-the-scenes content that still performs well post-holiday.

Bookmark these reads for more holiday-season insight:

Sprout Social Trends Report 2025 — engagement benchmarks and Q4 content predictions.
Canva Create Takeaways — visual storytelling and how to stop the scroll.
AdAge Creator Brief — best holiday influencer activations of the year.

From the Talent Team:

Turning Up The Intensity

Actor Tanner Buchanan partnered with STRONG Nation for a high-intensity bootcamp-style group exercise class that helps boost your heart health and stamina by working through different intensity levels

Stay In The Loop

As we move into the final stretch of the year, stay close, TR has more campaigns, events, and brand activations rolling out globally. Join the TR Creator Community to stay ahead of opportunities and industry updates.