The beauty industry in the time of the pandemic has pivoted its in-store experiences to more DIY tutorials. Many brands are offering other options to their consumers such as posting YouTube videos and augmented reality consultations. It is often the experience prior to purchase that will drive sales, such as beauty demonstrations, expert consultations, and other in-store services. So in an effort to mimic those efforts, Brands are recreating similar strategies for a newer di
Brands work with influencers to create a buzz that amplifies their brand's message. However, it's essential to recognize that some Influencers resonate with the brand's overall message better than others. Picking the right match for a brand is vital, and that is why Talent Resources uses a variety of tools that can advance the search for the best fit in making the right decision.
We survey the influencers' followers and look at ROI, but it's not the traditional "return on th