To turn your company into a brand that everyone can refer to and rely on, you need to get the influencer marketing game right. This is the reason why you should hire Talent Resources, which is a leading agency. They have been in the business for a very long time and have worked with multiple clients. They have a very customer-friendly approach, which is the reason why their retention rate is high. If you want to turn heads and create a buzz in the market, then you need a good and reputed influencer marketing agency.
Case in point, 93% of marketers use influencer marketing. It is obvious how effective it is as 9 out of 10 marketers believe that influencer marketing is an effective form of marketing. Most marketers believe that influencer marketing offers the highest return on investment when compared to traditional marketing tools like SEO, SEM, social ads and email marketing.
Talent Resources has a wide network of celebrities and influencers with whom they can help you tie up. Make sure that the interests of the influencer match your business profile. You cannot hire an influencer just because you “like” them. They also should be interested to know about what you have to offer. They provide a wide range of services starting from social media marketing to public relations. Talent Resources is a top-most Influencer Marketing Agency that has a presence in London, Los Angeles, New York, etc.
Last year, the influencer marketing industry hit a record $15 billion. It comes with immense returns on investments, which is why all companies - from local to global are opting for them. Brands will need to step up their efforts in order to connect with their current as well as potential customers in the best possible ways. Some of the major influencer marketing platforms are TikTok, Facebook, YouTube and of course, Instagram.
Companies are not only hiring celebs or big influencers but also micro and nano influencers. If yours is a local company, you should hire nano influencers. 21% of companies use views, reaches, and impressions to assess an influencer’s effectiveness.
As per research by IZEA Insights, 56% of consumers have said that their purchasing decisions have been influenced after seeing an influencer use it. Today, the types of content are huge. If you want to experiment, you easily can.
Fun fact: Just for your information, right now there are half a million influencers on Instagram. Can you believe it?
Here are a few more things that you need to know about influencer marketing. Influencer marketing is now a part of almost all companies’ overall digital marketing strategy. The main reasons to get influencers on board is because the public trust them more and they generally have a large following on social media platforms. This is especially because of their expertise and unique point of view. They share content with their followers on various kinds of social media platforms and the content includes podcasts, online blogs on WordPress, etc.
Brands leverage by tying up with an influencer to reach a new audience and increase brand awareness. This is also for driving sales of a new product.
Social media influencer marketing:
Social media influencer marketing is a marketing methodology in which companies partner with social media influencers to create good customer relationships. Companies can capture the attention of their demographic and curate relevant content for them by working with the best influencers. Now you must be wondering about the benefits of influencer marketing.
Around 60% of brands plan to reach a better influencer marketing budget because of its effectiveness.
Build trust and credibility: Influencers create trust and credibility because the followers already know their expertise on a specific topic. Hence, they rely on them for certain recommendations. They inspire their followers and this is the reason why you should tie up with them for creating reels, posts, videos, arrange giveaways or contests, etc.
Boosts brand awareness: Another reason why influencer marketing is so effective is because brands can connect with their ideal target market online. They can enhance their reach while getting the product in front of an engaged audience, reach the right audience, etc.
As per statistics, 80% of advertising reaches the wrong audience. Most midsize and large organizations have flexible advertising budgets.
If you want to reach the right audience with the help of influencer marketing, I would ask you to tie up with an agency such as Talent Resources. They will also research on your behalf so that your target audience gets to see the right content at the right time from the right influencer.
Grow business and revenues: Companies focus on influencer marketing because the customers' purchasing decisions are influenced by their new audience. Influencer marketing followers are driving website traffic, increasing leads, getting sign up for a particular campaign, etc.
How to develop an influencer marketing strategy?
An influencer marketing strategy can be done by tying up with the right agency.
Here are some of the steps you need to follow.
Do your research: One of the first things you should do is your research. Assess influencer fees after considering the reach on the basis of the industry, sector, etc. You should also have a clear idea about whether you want well-known celebs or micro-influencers. You should communicate the same with the agency.
Create a plan: Secondly, you should set up an influencer marketing strategy and budget for this campaign of yours. Ask your chosen agency to help you with the same. Unless you have a plan, the campaign will not be successful.
Determine brand goals: You should also have your goals in mind. Discuss the goals with the agency and the influencer so that all of you are on the same page.
Conduct influencer outreach: Use the right influencer marketing tools to check if your chosen influencers post the right content and have worked with the right brands.
Monitor and refine: Tracking results becomes simple when you set the right marketing KPIs. You can boost your presence through discount codes, tracking links, etc. Here are some tips on creating successful influencer marketing strategies. You need to plan and create an organized strategy which specific timelines. You should talk with the agency when it comes to bargaining with influencers and forming a contract.
You should only tie up with an influencer who has a following that matches your target audience. Decide on an influencer marketing campaign and goals that will fit all the schedules. Make sure you track the results from time to time.
And here is how Talent Resources can help you with influencer marketing.
Trains influencer marketing to its team: Talent Resources upkeeps itself when it comes to the latest trends. Some of the influencer marketing trends that are expected to rule this year as well include cgi influencers, video marketing reels, etc.
From Instagram to TikTok, influencer marketing is used across various platforms. Make sure you post the content at the right time so that you can tap into niche communities and drive sales. If the content or video goes viral, you will see your number increasing in no time. Talent Resources has a team of creative influencers who can plan your influencer marketing campaign. They will brainstorm the right content for your business/industry.
They will also enlighten you about how to track digital campaigns. They will create content that will resonate with the audience. They will form a contract with the influencer on your behalf and help you get the best deal possible.
It is always better to approach via an agency because the agency will likely get replies from the influencer than from companies. Talent Resources also help you avoid some of the major influencer marketing mistakes such as failing to define goals and KPIs, not engaging the customers, neglecting to research the influencer and the target audience, etc. They will also write properly constructed briefs on your behalf.
Make sure that you know how to track the return on investment first. You must set a budget as well. Whether you want influencer marketing strategies to revamp your digital marketing presence or for a new product launch, you should have your KPIs clear. The campaigning goals and messaging should also be clear.
Why is it so effective?
Simply because they manage to influence and inspire so many people. It first entered the market in 2006. Now influencing is a full-blown content marketing career that many people are opting for it because of the pay and perks.
There are so many content creators to choose from. If you want to target the Gen Z customer base, then influencer marketing is something you should rely on.
With the growing number of influencers, influencer marketing agencies are also becoming more and more famous. Talent Resources should be trusted if you want to add some spark to your brand image. It has been serving so many brands since 2007 and have run successful influencer marketing campaigns.
As long as the influencer reflects your brand personality, you are doing it right. There are so many forms of influencer marketing such as brand ambassadors (generally long-term),paid promotion, contests and giveaways, affiliate links and coupon codes, etc. You can explore them all as long it fits your brand and requirements.
To wrap it up, influencer marketing is a great way if you want your business to thrive in this highly-competitive space. It has got a human touch which catches customers' attention and engages audiences. While it is not going to happen overnight, it can actually transform your brand imageslowly and steadily. If you have been failing miserably to garner attention online, then try influencer marketing without further thoughts.