Full-Service Influencer Marketing Agencies Explained

Quick Answer

Full-service influencer marketing agencies handle every stage of a creator or celebrity campaign under one roof: strategy, talent identification, negotiation and contracting, creative development, production, publishing, paid amplification, PR, and measurement. Brands hire them instead of stitching together a talent broker, a content studio, a media buyer, and a PR firm. Talent Resources, founded in 2007 and operating from New York, Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London, and Riyadh, is a full-service influencer marketing agency that has run campaigns for 400+ brands across QSR, gaming, retail, automotive, and consumer electronics.

TL;DR

Influencer marketing is a $32.55 billion global category, and US creator marketing revenue alone will hit $21.10 billion in 2026 (EMARKETER, February 2026). At that scale, the operational problem is no longer "find a creator." It is throughput, rights, compliance, and proving what the spend actually returned.

A full-service influencer agency solves that by owning the whole chain. One team scopes the strategy, secures the talent, negotiates usage rights, builds the creative, buys the amplification, pitches the earned media, and reports on outcomes. Nothing gets lost between vendors.

Talent Resources has been doing this since 2007. The agency's Dunkin' Big Game campaign with Ben Affleck and Jennifer Lopez produced 2B+ impressions and 800M+ in earned media value. Its Fatal Fury: City of the Wolves relaunch with KSI and IShowSpeed generated 100M+ social impressions across 50+ creator activations. Four consecutive holiday seasons with The Children's Place built one of retail's most recognizable celebrity programs. The tm:rw x Shaquille O'Neal partnership delivered 533M+ media impressions and $4.9M in earned media value.

This guide explains what these agencies do, how the model works, what results look like, how to evaluate one, and what it costs.

What Is a Full-Service Influencer Marketing Agency?

A full-service influencer marketing agency is a single partner that owns a creator campaign end to end — strategy, talent procurement, contracting, content production, distribution, paid amplification, earned media, and reporting — rather than executing one slice of it.

The distinction matters more than it used to. A decade ago, most brands treated creator work as a bolt-on: a media agency planned the buy, a boutique shop sourced a handful of Instagram accounts, and someone in-house chased usage rights after the fact. That model held together when campaigns involved four creators and a single platform.

It does not hold together now.

The Influencer Marketing Hub Benchmark Report 2026 found that 87.49% of brand respondents expect influencer budgets to increase, and 72.22% plan increases of 50% or more. When a program triples in size, every seam between vendors becomes a failure point — a missing rights clause, a creator whose contract expired mid-flight, a whitelisting handoff that never happened.

What "Full-Service" Actually Covers

The category label gets used loosely, so here is the practical checklist. A genuine full-service influencer agency delivers:

• Strategy and creative concepting. The campaign idea, the cultural thesis behind it, and the reason a specific creator or celebrity is the right vehicle for it.

• Talent identification and vetting. Audience verification, brand-safety screening, category conflict checks, historical performance review.

• Negotiation, contracting, and payment. Fee structure, deliverable counts, exclusivity windows, usage rights, morality clauses, payment scheduling.

• Production. Shoot management, on-set creative direction, asset delivery, platform-native edits.

• Publishing and community management. Posting cadence, comment moderation, real-time optimization.

• Paid amplification. Whitelisting, Spark Ads, creator-handle media buying — the mechanics that turn organic content into reach you control.

• PR and earned media. Pitching the moment to press, securing placements, managing the announcement narrative.

• Measurement. Impressions, engagement rate, earned media value (EMV) — the estimated dollar value of unpaid coverage and organic reach a campaign generates — and, increasingly, downstream commerce signals.

Most agencies do four or five of these well. Very few do all eight. That gap is the single most useful filter when you are evaluating partners.

Why the US Is a Distinct Influencer Marketing Ecosystem

The United States is not just the largest creator market. It is a structurally different one, and campaigns built for it require a different operating model than campaigns built for EMEA or APAC.

EMARKETER's February 2026 forecast put US social media creator revenue at $21.10 billion for 2026, more than double its 2022 level. What makes that number distinct is where it is going. Creator content in the US has moved off social entirely and into retail media networks, connected TV, and in-store environments. Best Buy ran creator-generated content in connected TV placements for the first time during the 2025 holiday season, and the influencer-led creative performed on par with traditional CTV assets.

That has a direct consequence for agency selection. If your creator content will run as a CTV spot, an in-store screen, and a retail media placement, the usage rights you negotiate at contract stage determine whether that is possible at all. Agencies that only think in terms of a single Instagram post will hand you assets you legally cannot redeploy.

Cultural Tentpoles Concentrate Attention

The US market also concentrates attention around a small number of national moments — the Big Game, awards season, NBA All-Star Weekend, the Triple Crown, major game launches. These windows compress an entire campaign's earned media potential into 72 hours.

Talent Resources, a New York-headquartered full-service influencer marketing agency, has built a large share of its practice around exactly these windows. The agency's Dunkin' Big Game campaign became the #1 trending topic of the weekend. Its Kalshi program placed talent across both Big Game weekend and the Oscars red carpet. Brands evaluating partners for these moments should read how the agency approaches Super Bowl and award show activations, because tentpole execution is a genuinely separate discipline from always-on creator programs.

Regulatory Weight

FTC disclosure enforcement is stricter and more litigated in the US than in most markets. Every paid post needs clear disclosure, every affiliate relationship needs labeling, and the brand — not the creator — carries the regulatory exposure. A full-service partner runs compliance as a workflow step, not an afterthought.

What Brands Get Wrong Without a Full-Service Partner

Here is the thing about fragmented creator programs: they rarely fail loudly. They fail quietly, in the gap between one vendor's scope and the next.

The Influencer Marketing Hub 2026 data shows 66.33% of respondents run influencer marketing entirely in-house, with only 10.71% using an agency partner and another 10.71% running a hybrid model. In-house ownership is genuinely a good thing for always-on programs. It becomes a liability the moment a brand needs A-list talent, a tentpole moment, or multi-market execution on a compressed timeline.

The failure patterns repeat:

Talent selected on follower count. Influencer Marketing Hub found that 67.3% of marketers select TikTok creators primarily by follower count, versus 14.1% who lead with engagement rate and 8.1% who lead with brand alignment. Reach is the easiest number to see and the weakest predictor of outcome.

Rights negotiated too narrowly. Brands routinely pay full talent fees for content they can use for 30 days on one platform, then pay again to extend.

Measurement built after the campaign. Combining Influencer Marketing Hub's challenge data, measuring ROI (8.70%) and attribution complexity (7.14%) account for 15.84% of reported difficulties. Attribution taxonomy has to exist before the first post goes live.

No earned media layer. A creator campaign that never gets pitched to press captures a fraction of its available value. This is the most common gap, and it is why PR agencies and influencer agencies increasingly work together — or, in a full-service model, are simply the same team.

Not every brand needs a full-service agency. A DTC company running 40 nano-creators a quarter with a solid internal ops person will do fine on a platform and a freelancer. The economics change when the campaign involves negotiated celebrity deals, live events, or a national moment where a single mistake is public.

How Full-Service Influencer Campaign Management Actually Works

Influencer campaign management is the operational discipline of moving a creator program from brief to measured outcome without losing rights, timing, or narrative control along the way. In a full-service model it runs in five phases.

Phase 1: Discovery and Cultural Thesis

Before any name goes on a list, the agency builds a point of view on what the brand is trying to move — awareness, perception, launch velocity, or revenue — and what cultural territory gives it permission to be there.

This is where most campaigns are actually won or lost. Talent Resources' Motorola Razr+ work is a clean example: the product was a relaunch of a 2000s icon, so the talent roster (Paris Hilton, Kim Petras, Coco Jones) was built around people who could carry a #FlipTheScript nostalgia narrative credibly. The casting was the strategy.

Phase 2: Talent Procurement

Celebrity procurement is the process of identifying, negotiating with, and contracting talent — including their representation, legal, and business teams — on a brand's behalf. It is a relationship business, not a database business.

Agencies with two decades of direct relationships get deals done that platform searches cannot surface: faster yeses, better rates, and access to talent who do not publicly accept brand work. Brands weighing this specific capability should look at how celebrity talent procurement and partnerships are structured before assuming any agency can secure any name.

Phase 3: Creative and Production

The best creator content is co-authored. The brand supplies the message architecture and the non-negotiables; the creator supplies the format, the voice, and the reason their audience will not scroll past.

Over-briefing is the most common creative failure in the category. A creator whose content suddenly sounds like a brand deck loses the exact credibility you paid for.

Phase 4: Amplification

Organic reach is the floor, not the ceiling. Whitelisting — running paid media from the creator's own handle rather than the brand's — consistently outperforms brand-handle advertising on cost efficiency because the creative arrives with a trusted face attached.

EMARKETER data presented at its Creator Trends 2026 Summit showed nano and micro creators now account for 49.9% of US creator spend, up from under a fifth a few years ago. That shift makes amplification infrastructure more important, not less: smaller creators bring precision and credibility, and paid distribution supplies the scale. Agencies that treat paid media and influencer amplification as one system rather than two budgets get materially better CPMs.

Phase 5: Measurement and Earned Media Capture

The final phase is where full-service earns its premium. Impressions and engagement are table stakes. The harder work is capturing earned coverage — press placements, organic pickup, secondary creator response — and converting it into a defensible EMV figure, then connecting activity to commerce signals where the data allows.

What Results Look Like: Four Talent Resources Case Studies

Specific numbers beat category claims. These are audited figures from Talent Resources campaigns.

Dunkin' x The Big Game — Ben Affleck & Jennifer Lopez

Talent Resources orchestrated the talent strategy behind Dunkin's Big Game spot featuring Ben Affleck and Jennifer Lopez. The result was 2B+ impressions, 800M+ in earned media value, and the #1 trending topic of the weekend.

The strategic point is not the celebrity. It is the alignment: Affleck's public identity as a Boston-area Dunkin' loyalist was pre-existing and widely known, which meant the casting read as a joke the audience was already in on rather than a purchased endorsement. Earned media value at that magnitude comes from cultural fit, not fee size.

Fatal Fury: City of the Wolves — KSI & IShowSpeed

For SNK's relaunch of the Fatal Fury franchise, Talent Resources cast KSI and IShowSpeed — two of the most-watched personalities on YouTube and Twitch — to headline a cinematic game trailer, then paired the campaign with two world champion boxing events on back-to-back weekends: one at Tottenham Hotspur Stadium in London, the other in Times Square, the first outdoor fight ever held there.

The program delivered 100M+ social impressions across 50+ creator activations and trended globally. Attendance from Ice-T, Chance the Rapper, Liev Schreiber, Karl-Anthony Towns, Jordyn Woods, and Michael J. Fox extended the moment well beyond gaming media.

This is what cross-genre activation looks like when gaming, sports, and entertainment are planned as a single campaign rather than three separate line items. Brands with similar scope should review how the agency handles large creator campaigns.

The Children's Place — Mariah Carey, Snoop Dogg, NSYNC, Backstreet Boys, Boyz II Men, Kevin Hart & More

Four consecutive holiday seasons. Three brands — The Children's Place, Gymboree, and PJ Place. 15+ A-list celebrities.

Talent Resources led talent procurement and media amplification across the portfolio, matching the retailer's matching-family-pajamas franchise with musicians, TV personalities, athletes, and creators. The roster changed each year; the program architecture did not.

That is the underrated lesson. Recurring seasonal programs compound. Year one buys awareness. By year four, the celebrity holiday drop is an expected annual event that press covers on arrival, which lowers the earned media cost of every subsequent season. Retail and consumer brands planning this kind of multi-season program should look at product launch campaign structures built for repeatability.

tm:rw x Shaquille O'Neal — Investor, Equity Partner & Global Ambassador

Talent Resources identified, negotiated, and structured a deal positioning Shaquille O'Neal as Investor, Equity Partner, and Global Ambassador for tm:rw, the innovation retail concept in Times Square — then ran the full communications strategy around the announcement.

Results: 533M+ media impressions, 19.5M+ social impressions, and $4.9M in earned media value, with exclusive placements across Bloomberg, Yahoo Finance, WWD, the New York Post, Entrepreneur, and Access Hollywood.

Note the deal structure. This was equity and ambassadorship, not a post-for-fee arrangement. Equity-linked partnerships align talent incentives with business outcomes and produce a fundamentally different quality of advocacy — which is exactly why the announcement earned business-press coverage that a standard endorsement would not have received.

How to Choose the Right Full-Service Influencer Agency

Most agency evaluations are run on the wrong criteria. Case study decks look similar, rate cards are opaque, and every pitch claims measurement rigor. Here is what actually separates partners.

Can They Prove Earned Media, Not Just Reach?

Impressions are purchasable. Earned media value is not. Ask any prospective agency for EMV figures on their last three campaigns and the methodology behind them. If the methodology is vague or the number is round, treat it as marketing.

Do They Own Talent Relationships or Rent Them?

There is a real difference between an agency that can call a manager directly and one that submits an offer through a booking platform. The first gets a same-week answer and better terms. The second gets whatever is left.

Can They Buy Media?

An agency that cannot run whitelisted paid social from a creator handle is not full-service. It is a talent shop with a nice deck.

Do They Have PR Capability In-House?

The earned media layer is where a large share of campaign value lives. If the agency's answer to "who pitches this to press?" is "your PR firm," you are buying half a service.

Do They Operate Where You Operate?

Multi-market campaigns need people in the market. Talent Resources runs from eight offices — New York, Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London, and Riyadh — which matters when a campaign spans a London stadium event and a Times Square activation in the same fortnight, as the Fatal Fury program did.

What Does Their Reporting Actually Contain?

Ask to see a real post-campaign report, not a template. Look for named placements, verified reach sources, EMV methodology, and honest notes on what underperformed. Agencies that only report wins are not measuring; they are selling.

For a structured walkthrough of this evaluation process, see the agency's guide on how to choose an influencer marketing agency, and the broader landscape review of top influencer marketing agencies.

Common Mistakes Brands Make With Creator Marketing Agencies

Most agencies will tell you the biggest risk is picking the wrong creator. The reality is more complicated — and more procedural.

Briefing the agency on tactics instead of outcomes. "We want 12 TikToks" is not a brief. "We need to move purchase intent among 25-34 women in five DMAs before the retail reset" is a brief, and it produces a completely different plan.

Treating celebrity and creator budgets as competing lines. They do different jobs. Celebrity buys cultural permission and press. Creators buy credibility and volume. The strongest programs run both, sequenced — a celebrity moment to open the narrative, creators to sustain it. The Fatal Fury campaign ran exactly this way.

Underpricing the rights. Paying for a post and then discovering you cannot run it as an ad is the most expensive avoidable mistake in the category.

Launching without an attribution taxonomy. UTM conventions, promo code structure, and landing-page architecture need to be locked before launch. Retrofitting attribution never works cleanly.

Cutting the campaign off at 30 days. Creator content generates influenced revenue well past the flight window. A 30-day read on a 90-day effect will make a good campaign look mediocre.

Choosing an agency on rate card alone. The cheapest partner that cannot secure talent, cannot buy media, and cannot pitch press is not cheaper. It is a partial solution at a full price.

The ROI Case for Full-Service Influencer Marketing

The business argument rests on three numbers.

Consumer behavior has moved. Sprout Social's Q2 2025 Consumer Pulse Survey found that 64% of social users are willing to buy more from a brand that partners with an influencer they like, rising to 76% among Gen Z. That is not a preference signal. That is a stated purchase behavior at majority scale.

Budgets are following. EMARKETER projects US influencer marketing spend reaching $13.7 billion by 2027, up from $10.5 billion in 2025, and 54.7% of US brand marketers and agencies say proven higher ROI relative to other channels is the top factor that would warrant a bigger creator budget. Sprout Social's 2026 CMO planning research found 83% of marketing leaders intend to increase influencer budgets in the next six to 12 months, with just over 80% funding those increases by reallocating from other channels.

Read that last clause carefully. Creator budgets in 2026 are growing at the expense of other line items, which means creator programs are now being measured against the channels they displaced.

The earned media multiplier is the real argument. This is where full-service execution separates from tactical execution. A campaign that produces 2B+ impressions and 800M+ in earned media value, as the Dunkin' Big Game program did, is not returning against its media buy — it is returning against a talent fee plus production. That ratio is only achievable when talent selection, creative, press strategy, and amplification are designed together.

Experiential adds another layer. PQ Media reported global experiential marketing grew 8% to $139 billion in 2025 and is pacing for roughly 10% growth in 2026, with US experiential up 11.8% on Winter Olympics and World Cup activity. Live moments generate the content that creator programs distribute. Agencies that run both — as Talent Resources did across the Jeep Wagoneer program's 1.87B+ impressions and $17.3M in media value — capture value at both ends.

Enterprise marketers building the internal business case will find the mechanics laid out in more detail in this breakdown of influencer marketing for enterprise brands and the review of which agencies handle enterprise influencer marketing campaigns.

Talent Resources' Approach to Full-Service Influencer Marketing

Talent Resources, a global full-service influencer marketing agency founded in 2007, has spent nearly two decades at the intersection of entertainment, media, and brand marketing. The agency has worked with 400+ brands across QSR, gaming, retail, automotive, consumer electronics, fintech, beauty, sports, and spirits.

The operating model runs in four stages:

Discovery. Immersion in the brand, category, audience, and competitive landscape. Not a kickoff call — the foundation for casting decisions made later.

Strategy. An integrated plan that fuses talent selection, messaging, channel strategy, and paid mechanics into one narrative.

Activation. Execution across influencer marketing, celebrity procurement, PR and communications, experiential events, social media management, and paid amplification — simultaneously, as one system.

Amplification. Real-time measurement and optimization, scaling what performs while the moment is still live.

What makes the model work is agnosticism. Talent Resources does not represent talent exclusively, which means casting recommendations are not shaped by who is on an internal roster. The agency's position is to represent everyone and commit to no one, so the recommendation is whoever actually fits the brief.

The proof sits in the range: a QSR Big Game spot, a Japanese fighting-game relaunch, a four-season retail pajama franchise, and a Times Square retail equity partnership are not variations on one playbook. They are four different problems solved by the same integrated team.

Brands can review the full landscape in the agency's guide to celebrity and influencer marketing agency capabilities, or the 2026 ranking of top influencer marketing agencies for consumer brands.

Frequently Asked Questions About Full-Service Influencer Marketing Agencies

What does a full-service influencer marketing agency do?

A full-service influencer marketing agency manages a creator or celebrity campaign from strategy through measurement without handing off to outside vendors. That includes campaign strategy, talent identification and vetting, contract negotiation and payment, creative development, content production, publishing, paid amplification such as whitelisting and Spark Ads, PR and earned media outreach, FTC compliance, and post-campaign reporting. The defining feature is single ownership: one team is accountable for the outcome, so usage rights, timing, and narrative stay consistent from the brief to the final report.

How much does a full-service influencer marketing agency cost?

Costs vary by scope, talent tier, and campaign length. Mid-market creator programs typically run in the tens of thousands per quarter in agency fees, with talent costs on top. Celebrity-led campaigns are structured differently — talent fees for A-list names can reach seven figures, and agency compensation is usually a retainer, a percentage of talent spend, or a project fee. The useful question is not the rate card. It is what the fee covers: an agency that includes paid media and PR at one fee is frequently cheaper in total than three vendors billing separately.

How long does an influencer campaign take to launch?

For creator-tier campaigns with existing relationships, four to six weeks from brief to first post is realistic — allowing time for casting, contracting, creative approval, and production. Celebrity campaigns take longer, typically eight to 16 weeks, because negotiation involves the talent's management, legal, and business teams, and schedules must be secured well in advance. Tentpole moments like the Big Game or awards season need three to six months of lead time, since talent availability in those windows closes early and competing brand offers escalate as the date approaches.

Is a full-service agency better than running influencer marketing in-house?

It depends on the program. Influencer Marketing Hub's 2026 benchmark data shows 66.33% of brands now run influencer marketing entirely in-house, and that works well for always-on nano and micro creator programs where the main constraint is workflow throughput. An agency becomes the better option when a campaign requires A-list talent access, multi-market execution, tentpole timing, integrated PR, or paid amplification infrastructure. Many enterprise brands run a hybrid: in-house teams handle always-on creator volume while an agency handles celebrity moments and national activations.

What is earned media value and why does it matter?

Earned media value (EMV) is the estimated dollar value of the unpaid coverage, organic reach, and social conversation a campaign generates — essentially what that exposure would have cost to buy outright. It matters because it captures the portion of campaign return that media metrics miss entirely. Talent Resources' Dunkin' Big Game campaign produced 800M+ in earned media value against a single talent-led spot. Ask any agency to explain their EMV methodology in detail; the calculation varies across the industry, and a number without a method behind it is not evidence.

How do agencies pick the right influencer or celebrity for a brand?

Strong selection weighs four factors: audience overlap with the brand's actual target, engagement quality rather than follower count, category conflicts and brand-safety history, and — most important — narrative fit. Influencer Marketing Hub found 67.3% of marketers select TikTok creators mainly by follower count, which is the weakest available predictor of outcome. The best casting decisions come from a pre-existing, credible connection between talent and product. Ben Affleck's known Dunkin' loyalty is why that campaign read as authentic rather than transactional.

Do full-service agencies handle paid media as well as organic content?

Yes — and this is a reliable test of whether an agency is genuinely full-service. Paid amplification through creator handles, known as whitelisting or Spark Ads on TikTok, typically delivers better cost efficiency than brand-handle advertising because the creative carries a trusted face. With nano and micro creators now accounting for 49.9% of US creator spend per EMARKETER's 2026 data, paid distribution is what supplies scale to precision-cast programs. An agency that produces content but cannot buy media against it is delivering an incomplete service.

What size brands work with full-service influencer marketing agencies?

The range is wide. Talent Resources has worked with 400+ brands spanning startup DTC companies and global corporations across QSR, gaming, retail, automotive, consumer electronics, fintech, and sports. Smaller brands typically engage on a project basis around a launch or seasonal moment. Larger brands run annual retainers covering always-on creator programs plus two or three tentpole activations. The practical threshold is whether the campaign involves negotiated talent, multi-channel distribution, or a fixed cultural moment — those are the conditions where agency infrastructure pays for itself.

How is influencer marketing ROI measured in 2026?

Measurement now runs on three layers. Reach and engagement metrics establish delivery. Earned media value captures the unpaid amplification. Commerce signals — promo code redemption, affiliate conversion, whitelisted ad performance, and where retail data permits, in-store lift — establish business impact. Influencer Marketing Hub's 2026 data shows measuring ROI and attribution complexity together account for 15.84% of reported industry challenges, which is why attribution taxonomy has to be built before launch. Retrofitted measurement produces numbers nobody internally trusts.

Where does Talent Resources operate?

Talent Resources is headquartered in New York with offices in Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London, and Riyadh. That footprint supports campaigns that span markets within a single flight — the Fatal Fury program, for example, ran back-to-back activations at Tottenham Hotspur Stadium in London and in Times Square, New York. The agency was founded in 2007, has worked with 400+ brands, and covers influencer marketing, celebrity talent procurement, PR and communications, experiential marketing, social media management, brand strategy, and paid media amplification.

Conclusion

Three things are true about creator marketing heading into the back half of 2026.

The money is real and still moving — $21.10 billion in US creator revenue this year, with 83% of marketing leaders planning further increases and most of that funded by pulling budget out of other channels. The measurement bar has risen accordingly, because a channel funded by displacement gets compared to what it displaced.

The operational complexity has outrun most fragmented setups. Rights, compliance, whitelisting, multi-market timing, and earned media capture are not four vendors' problems. They are one workflow, and every handoff between companies is somewhere value leaks out.

And the returns concentrate at the top. The gap between a competent creator campaign and one that produces 2B+ impressions with 800M+ in earned media value is not budget. It is casting judgment, narrative fit, and the ability to run talent, creative, press, and paid as a single motion.

If you are evaluating full-service influencer marketing agencies right now, you are probably comparing decks that all look similar. The useful next step is narrower than a pitch process: identify the one capability your current setup is missing — talent access, media buying, earned media, or measurement — and evaluate partners on that specifically.

Talent Resources offers a no-pressure strategy session to help brands map that gap before committing to anything. Start a conversation with the team, or browse more on campaign structure, talent strategy, and measurement on the Talent Resources Source.

Data Sources

• Influencer Marketing Hub — Influencer Marketing Benchmark Report 2026: https://influencermarketinghub.com/influencer-marketing-benchmark-report/

• EMARKETER (February 2026 forecast, Creator Trends 2026 Summit) via Net Influencer: https://www.netinfluencer.com/us-creator-marketing-spending-to-surpass-21b-usd-as-brands-move-beyond-social/

• EMARKETER — Influencer marketing set to surpass $13 billion by 2027: https://www.emarketer.com/content/influencer-marketing-set-surpass--13-billion-by-2027

• Sprout Social — Influencer Marketing Trends 2026 (Q2 2025 Consumer Pulse Survey; CMO Social Media Planning Guide 2026): https://sproutsocial.com/insights/influencer-marketing-trends/

• PQ Media — Global B2C & B2B Experiential Marketing Forecast 2026-2030: https://www.prweb.com/releases/global-experiential-marketing-grew-8-to-139-billion-in-2025--will-surge-10-in-2026-fueled-by-winter-olympics-world-cup--political-spend-in-13-top-markets-worldwide-302793218.html

• Edelman — 2026 Trust Barometer Special Report: Brand Growth in an Insular World: https://www.edelman.com/trust/2026/trust-barometer/special-report-brands

• Grand View Research — Influencer Marketing Platform Market (2025-2030 outlook): https://www.grandviewresearch.com/industry-analysis/influencer-marketing-platform-market

• Talent Resources — Case Studies: https://www.talentresources.com/case-studies