The Source by Talent Resources | Issue 71
Andres Valencia Celebrates Opening of 'Profiles in Color' in NYC with Curator Simon Watson
Young and internationally acclaimed artist Andres Valencia celebrated the opening of his latest solo exhibition, Profiles in Color, on July 16 at FREE PARKING in New York City's West Village, welcoming collectors, members of the art world, cultural tastemakers, and professional boxer Ryan Garcia for an exclusive first look at his newest body of work.
Curated by renowned independent curator Simon Watson, the exhibition showcases Valencia's latest Cubism-inspired paintings through a vibrant collection that explores color, form, and identity. The evening highlighted Valencia's continued artistic evolution, with guests experiencing the exhibition alongside the artist and Watson, who worked closely together to bring Profiles in Color to life.
Talent Resources Brings N3on to Fanatics Fest & IMPAULSIVE
Talent Resources helped secure a major weekend of opportunities for streamer and creator N3on, including his appearance at Fanatics Fest in New York City and a feature on Logan Paul’s IMPAULSIVE podcast. At Fanatics Fest, N3on connected with top athletes, celebrities, and creators including Chris Brown, Travis Scott, IShowSpeed, Serena Williams, Stephen A. Smith, Paolo Banchero, and Mitchell Robinson, creating engaging livestream and social content throughout the event. N3on also joined Logan Paul and Mike Majlak on IMPAULSIVE for a candid conversation about his evolution as a creator, the pressures of livestreaming, and his ambitions for the future, showcasing his growth from “N3on 1.0” to a more mature and sustainable approach to content creation.
New Client
Sobelini Pizza Crunch
Influenced by the crave-worthy Asian chili crunch trend, Sobelini Pizza Crunch combines premium Italian ingredients, extra-virgin olive oil, and a signature chili blend to create the ultimate pizza crunch. More than just another chili crunch, Sobelini Pizza Crunch is the first made specifically for pizza, turning every slice from good to unforgettable.
Upper Deck partnered with actor Wil Wheaton to spotlight Rush of Ikorr. Wil shared his excitement for the original game and its $100K Championship Tournament, giving his audience a firsthand look at what they were missing while building anticipation for the next tournament.
Jams partnered with TV personality Sean Lowe to celebrate the brand’s launch at H-E-B.
Talent Resources partnered with Zappos on its Back-to-School campaign, securing lifestyle and family creators including OurHuddyBuddy, Christine Tran Ferguson, Catalina Torrez, Stroller in the City, and Maren Droubay. Each creator shared authentic back-to-school content featuring Zappos, helping drive awareness and engagement with parents and families ahead of the new school year.
The Athlete's Foot Q3 Own Your Lane Back To School Campaign - First Month Recap
Since mid-July, we've rolled out The Athlete's Foot's new "Own Your Lane" content, transitioning the feed out of the summer fair theme and into a fresh Back to School moment, with hero drops from Nike, Jordan, and Adidas front and center. The new direction is already improving the numbers: from July 15 to August 12, reach climbed to 27.7K (up 44.8%), content interactions grew to 4.4K (up 29.7%), and profile visits reached 2.1K (up 10.9%). Product-forward, lifestyle-driven storytelling is expanding our audience and deepening engagement as we head into the back-to-school push.
Ch@mobile Partners with Kai Cenat for Inaugural Streamer University
Ch@mobile partnered with Kai Cenat for the inaugural Streamer University, bringing together 120 aspiring creators from across the country for the first-ever class during a livestream. Kai surprised each student with a brand-new smartphone and a full year of Ch@mobile membership, welcoming them into a community designed to support the next generation of creators with exclusive experiences, drops, and opportunities.
N3on Stars in The Cully Hill Boys
N3on is taking his talents beyond livestreaming and onto the big screen as a star of The Cully Hill Boys, a groundbreaking 110-minute feature created entirely with AI by Higgsfield. N3on stars alongside Israel Adesanya, Quinton “Rampage” Jackson, and Matt “MK” Kiatipis in the film, which was produced in just four weeks. The project marks an exciting new chapter for N3on, showcasing how creators can take their personas into entirely new forms of entertainment through AI-powered filmmaking.
Reign Maker Group Expands Creator Economy Holdings with Majority Investment in Hyphen HQ
Hyphen HQ, the talent management company redefining creator representation through shared ownership, announced that Reign Maker Group, the creator economy holding company co-founded by Jonathan Chanti and Brad Morris, has acquired a majority stake in the company.
Weedmaps celebrated Go BMX Day on July 20 with its inaugural Never Been Done (NBD) Invitational in Menifee, California. The event brought together top BMX riders, including Team Weedmaps athletes Daniel Sandoval, Andrew Topa, Kaden “Dubby” Stone, Brady Baker, and Colby Raha, for a day of progression, creativity, and community. The celebration
also featured performances by Lil Skies and
Bankrol Hayden, exclusive merch drops, and
cannabis brand activations.
Sobelini and Mr Bing on OK! Magazine
Sobelini Pizza Crunch and Mr Bing Chili Crisp were featured in OK! Magazine's roundup of must-have summer essentials.
Weedmaps Reunites Surfing Legends for Historic Surf Team Launch
Weedmaps officially launched its Surf Team with a first-of-its-kind reunion bringing together generations of surfing and action sports icons in Palm Desert. Led by Weedmaps athletes Bruce Irons, Nathan Fletcher, Jacob “Zeke” Szekely, and Colby Raha, the event featured legends including Herbie Fletcher, Matt Archbold, Bobby Martinez, Jeremy McGrath, and more. The launch celebrated the culture and legacy of action sports while highlighting Weedmaps’ continued investment in athlete communities through WM Sports.
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