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The Source by Talent Resources | Issue 44




The Athlete's Foot Proudly Announces Flau'jae Johnson as 2024 Brand Ambassador in Landmark NIL Partnership


The Athlete’s Foot proudly announced a significant Name, Image, and Likeness (NIL) partnership with Flau'jae Johnson, an accomplished rapper and standout college basketball player for the LSU Tigers. This partnership inaugurates Flau'jae as TAF's 2024 Brand Ambassador, marking a significant milestone in TAF’s athlete-brand collaborations.










Montana Boyz


The Montana Boyz—Kaleb, Mark, and Kade—represented by Viral Nation, have taken TikTok by storm as the platform's hottest viral sensations. The boys began posting on TikTok and in a matter of weeks became viral for their good looks and country flair. Former college football stars, these guys are more than just athletes—they're models and cowboys, balancing ranch life with the stardom of social media. Their rise on social media has garnered attention from major media outlets, including interviews with People, E! News, Page Six and more.








Storm Reid Launches KISS Colors & Care's Newest Hair Styling Products


Talent Resources spearheaded the collaboration to integrate the esteemed textured hair brand, KISS Colors & Care, with its latest brand ambassador. By discerning the specific criteria sought by KISS C&C in a strategic partner, Talent Resources leveraged its extensive network to enlist Emmy Winning Actress: Storm Reid (known for roles in Euphoria and The Last of Us). Storm's embodiment of "confidence, creativity, and authenticity" both on and off-screen made her an ideal fit for the project.

 





New Client:


Talent Resources is proud to partner with West Coast Cure, one of California’s oldest and finest cannabis brands. West Coast Cure is driven by a singular passion: to produce the highest-quality cannabis products on the market today at the most affordable prices. Consumers have come to trust West Coast Cure because of their decade-long experience in hunting and selecting the gassiest strains while fostering relationships with top cultivators and innovative wax artists. West Coast Cure is available at your local dispensary or delivery service in California. The brand recently made headlines on Benzinga for its 4/20 contest to win a year's worth of weed for $4.20.








 


Sean Lowe continued his partnership with Whirlpool promoting their

Care Counts Laundry Program.






 



Talent Resources Social X NYC All Agency Meeting


At the beginning of March, the TR team all came together in NYC to celebrate all of our accomplishments and plan to make this year even better. TR Social capitalized on having each division in one place by capturing engaging story and reel content. With these posts combined, we garnered around 4,000 views and 300 likes across Instagram all while utilizing our owned hashtag #TrippinWithTR to track content. With these in-feed posts being accompanied by stories, we were able to optimize the excitement of each activity and share it with our audience.




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