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The Source by Talent Resources | Issue 51




LF*GO! x Mike Tyson Press Conference


Talent Resources implemented a media strategy to amplify Mike Tyson’s training and partnership with LF*GO! on Thursday, October 10, at Messina Ballroom at the M Resort in Henderson, NV. At the press conference, Mike Tyson and David Cynamon took part in exclusive interviews with TMZ Sports, Daily Mail, and USA Today.



Sugar Factory Halloween Menu Events


Talent Resources implemented a comprehensive media strategy to amplify Sugar Factory’s Halloween Menu at key locations, including Times Square, Atlantic City, Foxwoods, Biloxi, and Tampa, on October 8th, 10th, 16th, and 22nd, 2024. To maximize visibility, TR strategically invited a mix of local media outlets and influencers to attend and cover the events, securing press placements in prominent publications such as PureWow, Sun Herald, Guilty Eats, Luxury Web Magazine, and more. This proactive approach significantly expanded the campaign’s reach and effectively positioned Sugar Factory at the forefront of festive dining, capturing the attention of both new and loyal audiences.

 


Jen Affleck has joined forces with HUM Nutrition to promote their game-changing Flatter Me digestive enzymes, bringing a fresh boost to your wellness routine!



Talent Resources is proud to have completed and strengthened its partnership program with the renowned textured hair brand, KISS Colors & Care, to debut an innovative product line designed for those with curly, coily, and tight-textured hair. The program concluded with the successful ambassadorship of acclaimed musical artist Ari Lennox, whose participation was promoted through strategic, multi-channel content distribution, including paid social media campaigns and traditional PR efforts.











ActBlue partnered with Marsai Martin and Busy Philipps to raise awareness about how you can make a bigger impact for the causes you care about.




 







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