The Source by Talent Resources | Issue 70
FIFA World Cup
Project Basecamp, a charity co-founded by Rainn Wilson and part of Arctic Basecamp, partnered with Talent Resources via Studio.One to raise awareness about the growing impact of climate change during the World Cup. Talent Resources secured football legends Roberto Carlos, Dimitar Berbatov, and Tim Cahill to highlight the tournament's unprecedented forced hydration breaks, using the moment to spark conversation around how rising temperatures are affecting the future of the sport. Each legend shared content at key moments throughout the tournament to drive awareness and engage fans in the conversation.
Talent Resources Social X The Athlete's Foot World Cup Campaign
From June 1-July 20, Talent Resources transformed The Athlete's Foot's Instagram with World Cup-themed content highlighting the season's top apparel and footwear, styled around national colors and kits from countries across the tournament. The campaign delivered 240.8K views, 28.5K accounts reached, 3.2K profile visits (+22.5%), and 443 new followers, expanding the brand's reach with engaging, globally inspired content that celebrated the spirit of the World Cup.
To further amplify the campaign, The Athlete's Foot and Good Practice partnered with Talent Resources on a targeted influencer gifting initiative. Creators received curated World Cup-inspired gift packages and shared the experience across Instagram Stories, helping generate additional brand awareness and connect with soccer fans throughout the tournament
N3on x FIFA World Cup
Talent Resources client N3on, one of the world’s most-watched livestreamers, traveled to the 2026 FIFA World Cup, where he attended matches and livestreamed his experience throughout the tournament. His coverage generated viral moments, including interviewing fans, meeting football legend Rio Ferdinand, and capturing his reaction to the championship match, helping drive engagement and excitement among soccer fans worldwide.
Online Casino PlayOJO tapped Marc Lewis to give away 12 tickets to the France Vs. Morocco game at Boston stadium. Marc put fans through a series of tests, including soccer skills and World Cup trivia. The lucky winners watched the game with Marc and the PlayOJO team in one of the stadium's luxury suites.
XGIMI Brings FC27 to Life in Times Square
To celebrate the launch of EA Sports FC27 and showcase its premium home entertainment lineup, XGIMI Technology transformed the heart of Times Square into an immersive football experience alongside some of the tri-state area's top FIFA creators and streamers.The event seamlessly blended big-screen projection technology with gaming and football culture, giving fans the opportunity to experience FC27 on XGIMI's cutting-edge projector lineup while engaging with influential gaming personalities. The campaign was further amplified through exclusive co-branded product packaging, limited-edition bundles, and custom merchandise giveaways, creating a memorable launch that extended well beyond the event itself.By bringing together creators, experiential marketing, and innovative technology, XGIMI delivered a high-impact activation that generated excitement around both the new game release, the 2026 World Cup, and its growing portfolio of home entertainment products.
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