The TR Report | SEPT 2025

What’s Hot:

From “I Do” to Big Media Moves

This month, culture and campaigns collided in a way only September could deliver. The biggest headline? Taylor Swift & Travis Kelce, turning individual milestones into a global marketing masterclass. Between Taylor dropping multiple album variations, their podcast buzz with Taylor's first appearance, Kelce’s clothing line launch, and then the couple’s engagement, these two created a multi-platform storm that brands couldn’t resist tapping into.

And while pop culture dominated headlines, Talent Resources was building an impact of its own. Our Chief of Communications, Bonnie Taylor, helped make Tara and Hunter Fieri’s wedding a true media event, with national press covering the celebration. On the talent side, campaigns with Elizabeth Banks for No.7 Beauty and Jordyn Woods for Adore Me rolled out, showcasing the range of celebrity-led storytelling we’re driving this fall.

PR Spotlight:

Weddings, Pets, and Press That Sticks

Tara and Hunter Fieri’s Wedding: With our Chief Communications Officer Bonnie Taylor guiding everything from start to finish, the wedding turned into more than a personal milestone. Coverage spread across national outlets, showing how a well-framed event can grow into a cultural talking point. It’s proof that authentic moments, when shaped the right way, travel far.

PetSafe: Media coverage this month put PetSafe in the spotlight as a trusted brand in the pet space. Now, by linking PR with influencer partnerships, the story continues beyond the initial press cycle. The result: media credibility layered with creator voices that keep the conversation alive.

Social Strategy:

Is Jumping on Viral Trends Worth It?

When Taylor Swift and Travis Kelce move, the internet follows. Their recent engagement, album drops, podcast headlines, and Kelce’s clothing line didn’t just trend, they became a brand playground. Suddenly, feeds were filled with:

• Orange glitter showgirl visuals mirroring Taylor’s album rollout, like the one we did ;)

• Mock engagement shoots and memes riffing on their engagement

• Brands working tirelessly to weave their products into the love story of the year

The question isn’t can your brand join in, it’s should you? For fashion, lifestyle, sports, and music-adjacent brands, the connection is authentic and powerful. For others, it can come across as opportunistic.

At Talent Resources, we jumped in too, creating videos and even a glittery album cover with our logo. It worked because it made sense for the industry we live in. Our social team’s job is to spot these cultural waves, build strategy around them, and create content that keeps our partners relevant.

Watch Bonnie’s video below for her hot take on when to ride the wave…and when to skip it.

Our take: jumping on viral trends works best when there’s a natural brand link. Otherwise, let the moment breathe and share in the community engagement instead.

Creator Resources:

Build Your Knowledge Base

Want to go deeper into what’s shaping campaigns right now? Bookmark these reads:

Influencer Marketing Hub – The complete 2025 influencer marketing benchmark report. A lengthy, but really informative read!

Hootsuite Social Trends – Gen Z + Millennial response to retro and pop-culture-led content. This is a new feature for Hootsuite and we love it!

Morning Brew Marketing – Weekly breakdowns of brand plays that cut through. Fun easy read!

^^You can also catch our CEO, Mike Heller’s Instagram Reel, where he dives into engagement-driven creator strategy and shares his thoughts on the future of influencer marketing.

From the Talent Team:

Where Creators Go To Scale

Talent Resources is more than a celebrity talent agency. We are a 360 marketing partner, blending data, strategy, and long-standing relationships to build campaigns that last.

We use platforms like CreatorIQ, but our real advantage is the network we have built over the last decade, with celebrities, creators, and management teams who trust us. These connections make partnerships faster, stronger, and more authentic than data alone can deliver.

As our network expands, we continue to set ourselves apart by offering brands a mix of celebrity credibility and micro-community reach, all under one roof.

If you are ready to see what true 360 partnership looks like, fill out our Contact Form.

Stay In The Loop

Our team is planning fall activations, client launches, and IRL moments. You want in? Join the TR Creator Community for first access to brand opportunities, creative sessions, and media invites.