The Source by Talent Resources | Issue 65
- 7 hours ago
- 3 min read
Katy Perry, Millie Bobby Brown, Alexander Ludwig, Oscar Isaac, Heather Graham, Djimon Hounsou, and Forest Whitaker were among the star-studded guests at the Joy Awards, a celebration of joy and entertainment that shines a spotlight on music stars and legends, cinema icons, accomplished athletes, and other inspiring figures who are making a positive impact on people’s lives.
Companion Candles has teamed up with influencer and Peloton instructor Olivia Amato to create an exclusive, limited-edition Valentine’s Day candle, Doggie Date. Hand-poured, non-toxic, and completely pet-friendly, this candle fills your home with romantic notes of Neroli, Jasmine, and Sandalwood! Perfect for cozy evenings that everyone can enjoy safely, including your furry friends. Plus, 15% of all sales are donated to VEG ER, helping pets in need.
Sugar Factory’s Valentine's Day Events
Talent Resources executed a comprehensive media strategy to spotlight Sugar Factory’s Valentine's Day menu across key locations, including Times Square, Atlantic City, Biloxi, Tampa, Mall of America, and Cherry Hill. To maximize visibility, TR strategically invited local media and influencers to attend and cover the events. The campaign delivered strong results, generating over 2,660,724 social impressions.
New Clients
Reza Jackson
Talent Resources is honored to join forces with Reza Jackson. Reza is a fashion-forward content creator, cultural commentator, and rising TV personality. He is known for blending men’s fashion, lifestyle, and sharp humor with content rooted in immigrant and millennial experiences. His comedic skits and style-driven storytelling strike a rare balance, relatable, aspirational, and genuinely funny, which has helped him build a deeply loyal audience.
tm:rw
Talent Resources is proud to partner with tm:rw. tm:rw is a destination for the extraordinary, where design, innovation, and well-being shape the future. It is a platform for creators to break boundaries and for people to step into the next era of innovation, discovering, experiencing, and shaping what’s possible.
x Kalshi
Jordyn Woods and A-Boogie Wit Da Hoodie partnered with Kalshi to promote the platform ahead of the Super Bowl.
Sevyn Streeter and Jason Genao celebrated their milestones with Rémy Martin because every moment deserves to be special
TR Social X TAF "Take the Game"
Campaign Kickoff
We launched The Athlete’s Foot Q1 2026 “Take the Game” campaign in January, delivering arcade-inspired photo and video assets designed to fuel a phased social rollout. The campaign featured Nike, Adidas, Jordan, and select lifestyle brands, supported by social-first vignettes that helped maintain momentum across key men’s and women’s drops throughout the month.
Doc.com Files for Nasdaq Listing as It Advances
Global Expansion of Its AI-Powered, Blockchain-Secured Healthcare Platform
Doc.com Inc., a pioneering healthcare technology company dedicated to democratizing access to quality healthcare, announced that it has submitted an application for a proposed listing on the Nasdaq Stock Market, subject to Nasdaq review and approval, under the proposed ticker symbol DOCC. This filing represents a pivotal advancement in the company’s mission to deliver accessible, tech-powered healthcare to underserved communities around the world.
Weedmaps x Record Breakers Event
Talent Resources executed a targeted media strategy to spotlight Weedmaps’ return to its action sports roots as the presenting partner of Record Breakers, a once-in-a-lifetime extreme sports spectacle. TR distributed a press release and extended invitations to press and influencers, generating over 104 million media impressions.
Darius Billings, vice president of marketing and community engagement at The Athlete’s Foot, recently sat down with Footwear News to discuss the brand’s upcoming plans surrounding the World Cup. He shared that TAF will focus its efforts in Atlanta on community building.
N3on on Sports Illustrated, Times of India, Lake Show Life, and More
N3on was featured on Sports Illustrated, Times of India, Lake Show Life and more for his recent livestream with basketball player Dillon Brooks.
Adore Me was recently recognized by Forbes as one of the best lingerie brands.
Companion Candles on Esquire, Yahoo! Shopping, and Daily Mom
Esquire, Yahoo! Shopping, and Daily Mom featured Companion Candles in their Valentine’s Day gift guides, spotlighting the brand as a top pick for the season.
Adore Me on New York Post, PopSugar, SheKnows, and More
Adore Me was spotlighted in Valentine’s Day gift guides and curated roundups by New York Post, PopSugar, SheKnows, and more.
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