Insights from the founders of modern marketing, moulding today’s culture.

Fact: 78% of buying teams say campaigns with influencer-led media lift deliver measurable revenue within six months. We partner as a 360°...

Surprising fact: more than 70% of fast-growth local brands see measurable lift within six months after a focused influencer push and...

What’s Hot: From “I Do” to Big Media Moves This month, culture and campaigns collided in a way only September could deliver. The biggest headline? Taylor Swift & Travis Kelce, turning individual milestones into a global marketing masterclass. Between Taylor dropping multiple album variations, their podcast buzz with Taylor's first appearance, Kelce’s clothing line launch, and then the couple’s engagement, these two created a multi-platform storm that brands couldn’t resist ta

Surprising fact: companies that blend earned media with paid and influencer marketing see a 3x lift in awareness versus press-only effor...

60% of U.S. brand lifts now trace back to creator-driven campaigns, a shift that proves creator partnerships move business metrics at...

In Boston, a city rich in history and innovation, local brands face a significant challenge. Did you know that influencer marketing is...

The world of advertising is changing fast. 71% of marketers say influencer marketing works well for their brands. Now, businesses in...

Did you know nearly 70% of marketers think influencer marketing works better than old-school ads? This significant change is prompting​​ ...