Insights from the founders of modern marketing, moulding today’s culture.

Surprising fact: companies that tie paid, earned, and owned channels see up to a 48% lift in year-over-year revenue when they adopt an...

Surprising fact: 78% of revenue gains in the last three years came from integrated campaigns that mix influencer storytelling, paid...

60% of consumers trust earned media more than ads, according to a 1,300-person YouGov read on shifting media behavior. That gap is the...

Fact: 78% of buying teams say campaigns with influencer-led media lift deliver measurable revenue within six months. We partner as a 360°...

Surprising fact: more than 70% of fast-growth local brands see measurable lift within six months after a focused influencer push and...

What’s Hot: From “I Do” to Big Media Moves This month, culture and campaigns collided in a way only September could deliver. The biggest headline? Taylor Swift & Travis Kelce, turning individual milestones into a global marketing masterclass. Between Taylor dropping multiple album variations, their podcast buzz with Taylor's first appearance, Kelce’s clothing line launch, and then the couple’s engagement, these two created a multi-platform storm that brands couldn’t resist ta

Surprising fact: companies that blend earned media with paid and influencer marketing see a 3x lift in awareness versus press-only effor...

60% of U.S. brand lifts now trace back to creator-driven campaigns, a shift that proves creator partnerships move business metrics at...

In Boston, a city rich in history and innovation, local brands face a significant challenge. Did you know that influencer marketing is...