Experiential Marketing Agency Trends Shaping Brand Engagement in 2027
Quick Answer
The experiential marketing agency trends shaping brand engagement in 2027 are AI powered personalization, influencer led brand experiences, immersive formats designed to be filmed, and stricter ROI measurement. Marketing budgets are flat at 7.8% of revenue, according to Gartner's 2026 survey, so live work has to prove its value. Talent Resources, a New York headquartered experiential marketing agency founded in 2007, pairs celebrity and creator talent with live events, PR, and paid amplification, then reports results in impressions, engagement, and earned media value.
TL;DR
Budgets are flat, but event spending is not. Gartner's 2026 CMO Spend Survey puts marketing at 7.8% of revenue, while 84% of consumer marketers plan to spend more on events, according to EventTrack 2026. Five shifts follow from that squeeze.
AI moves from pilot to daily workflow, mostly in talent discovery and content planning.
Influencer led brand experiences replace the traditional guest list, because Gen Z feels closer to creators than to TV personalities.
Immersive brand experiences get designed for the camera first and the room second.
Experiential marketing ROI measurement gets planned before the event, not after it.
The 2027 calendar loses some of 2026's tournament and election inventory, so fewer, bigger moments win.
Talent Resources has run programs like these for 400+ brands since 2007. Five of our campaigns, for The Athlete's Foot, InMode, Kalshi, Got Milk?, and Motorola, show how each trend works in practice.
Disclosure: This article is published by Talent Resources, an experiential marketing agency, and reflects our own experience and point of view. Third party statistics link to their original sources.
Why Experiential Marketing Is Taking a Bigger Share of a Flat Budget
Experiential marketing agency trends for 2027 start with an awkward budget fact. Gartner's 2026 CMO Spend Survey, fielded from January through March 2026 among 401 CMOs and marketing leaders, found that marketing budgets edged up to 7.8% of company revenue from 7.7% in 2025. That is barely a rounding error.
Meanwhile, Event Marketer's EventTrack 2026 forecast shows that 84% of consumer marketers plan to increase event spending in 2026. Flat money chasing more live work means something else is losing. Usually it is the channel that cannot show its receipts.
Experiential marketing is a strategy that puts people inside a brand moment, such as a premiere, a pop up, a creator dinner, or a stadium takeover, so they feel the brand before they hear a pitch. Brand experiential marketing applies that idea across a full year of launches, partnerships, and cultural moments rather than a single event.
The category is big. Cvent's June 2026 roundup of experiential statistics puts the global experiential marketing services market at $55.53 billion in 2026, citing Business Research Insights, and says immersive and technology driven formats now account for 38% of marketing services activity. Keep in mind that figure measures agency services, a narrower slice than total event spend.
At Talent Resources, a New York headquartered experiential marketing agency founded in 2007, we have watched CMOs move from asking whether to run live programs to asking how to defend them. Our offices in New York, Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London, and Riyadh serve global corporations and fast growing consumer brands, and the questions in the room have changed. The sections below cover what we expect to matter most in 2027, what the 2026 data says, and what five real campaigns show about execution.
AI and Immersive Technology Trends in Experiential Marketing for 2027
AI powered experiential marketing means using machine learning tools to find talent, personalize invitations and on site content, and read results faster than a team could by hand. Gartner's survey found CMOs now direct an average of 15.3% of marketing budgets to AI initiatives, and 70% call becoming an AI leader a critical goal for 2026. Only 30% say their organizations have the maturity to scale it. The money showed up before the skills did.
The Influencer Marketing Benchmark Report 2026, built on 600+ marketer responses, shows where AI is actually used. Creator discovery leads at 36.67%, content generation follows at 21.11%, and brief development sits at 13.89%. Reporting (10.56%) and fraud detection (7.22%) trail. Just 10.56% of respondents say they use no AI at all in influencer work.
Marketers will let AI find people and draft ideas. They are slower to let it grade its own homework.
Where AI earns its place in an activation
For 2027, we expect AI to do the sorting. It can shortlist talent by audience overlap, draft briefs, build content variations, and flag unusual engagement patterns before a contract is signed. That last use matters. The same IMH report found fake or bot followers make up 56.5% of reported influencer fraud and quality issues, so screening is a real cost saver.
What AI cannot do is close a deal. No model calls a talent's team on a Tuesday and gets a yes for Friday. That still comes from relationships, which is why we build ours first and add tools second. Our work in celebrity procurement rests on that order of operations.
Immersive technology, without the gadget trap
Augmented reality filters, QR triggered content, and gamified checkpoints will keep spreading through immersive brand experiences, meaning live environments where guests take part in the story rather than observe it. The risk is adding technology because it is available. A QR code that opens a sign up form is a form, not an experience.
The same Cvent roundup notes that 59% of marketers cite insufficient team resources as their biggest experiential challenge, and 67% call sustainability a real constraint. Technology adds load to both. Our advice is simple: pick one technology, tie it to one behavior you want from the guest, and execute it well. If it does not give the guest something to do and give the camera something to catch, cut it.
Trend Two: Influencer Led Brand Experiences Replace the Guest List
Influencer led brand experiences are live or hybrid brand moments built around creators and celebrities whose audiences, not the room itself, deliver most of the reach. The guest list used to be press and VIPs. In 2027 the venue is a feed.
The audience data backs this up. Deloitte's March 2026 Digital Media Trends reporting found that 55% of Gen Zs say social media content is more relevant to them than traditional content, and 52% feel a stronger personal connection to social media creators than to the actors and personalities they see on TV. A creator at your event is not a substitute for a celebrity. It is a different kind of introduction.
Money is following. EMARKETER expects US influencer marketing spending to grow 15.7% in 2026 and reach $13.7 billion by 2027. In IMH's 2026 benchmark, 87.49% of surveyed brands expect their influencer budgets to rise, and 72.22% expect increases of 50% or more.
There is a catch, and EMARKETER names it: 26% of consumers distrust influencer marketing, against 11% who distrust advertising overall. Audiences can tell when a partnership is a paid placement with no connection to the brand. Casting matters more than reach.
Not every brand needs a celebrity
Here is the counterargument, and it is a fair one. For many DTC brands, a nano or micro creator with a tight community will outperform a household name on cost. IMH's data agrees, with 51.43% of respondents planning to expand nano creator use in 2026. The celebrity layer earns its fee at launches, awards moments, and category defining campaigns, where one face can anchor the news cycle.
Talent Resources works across that whole range, from emerging creators to megastars, and stays agnostic about which tier a brand needs. Our celebrity and influencer marketing team picks the tier based on the objective. Our guide to celebrity partnerships and brand awareness explains how that choice plays out.
Trend Three: Interactive Brand Activations Built to Be Filmed
Interactive brand activations are live brand moments where guests create, vote, play, or customize something, rather than only watch. They sit at the center of immersive consumer engagement, the shift from showing people a brand to letting them act inside it.
The design rule for 2027 is blunt. Plan the photo before the floor plan. Ask what a guest will post from the first ten seconds, what a creator will film for the full minute, and what a news photographer will shoot from across the room. If you cannot answer all three, the activation is a party.
We have seen the rule hold across very different categories. A sneaker retailer's charity tie ins, a medical aesthetics company's pink challenge, a prediction market's red carpet moments, and a donut brand's Big Game merchandise drop all worked because guests had something specific to do and share. On that last one, Dunkin' x The Big Game generated 2B+ impressions and $800M+ in earned media value, trended number one, and sold out its merchandise in 19 minutes. Our live events and experiential marketing practice is built around that idea of the shareable action.
Large national programs add logistics on top. If you are weighing who can run activations across several cities at once, see how we approach national brand activations and Super Bowl and award show activations.
How to Measure ROI From Experiential Marketing Campaigns
Experiential marketing ROI measurement is the practice of connecting a live activation to business outcomes, such as sales, leads, trust, and earned coverage, using goals and tracking set before the event opens.
The case for patience is encouraging. EventTrack 2026, as summarized by Cvent, found that 98% of brands say ROI from events is holding steady or improving, with 66% calling it consistent and 32% saying it has increased. Brands are not guessing that live work pays. The harder question is proving it to a finance team.
Expectations are also getting shorter. In IMH's 2026 benchmark, 65.9% of marketers expect payback within one month and 48.4% within two weeks. Brand awareness is the most selected KPI, which means many programs are judged on reach and engagement first and revenue second.
A practical measurement sequence
Start with one goal. Name the outcome the CMO will defend in a budget meeting, and a separate weekly number the team will steer by. These are rarely the same figure.
Then set up the tracking before invitations go out. Capture first party data at the door through opt ins, scans, or registration. Tag every creator post with a trackable link or code. Decide how long you will wait before grading the results, because a lift study read too early can mislead.
Finally, report in the units finance understands. Earned media value (EMV) is the estimated dollar value of coverage a brand earns rather than buys, and impressions are the estimated number of times content was seen. Both are useful, and neither is revenue. Treat them as leading indicators, then tie them to sales lift, app downloads, store traffic, or pipeline wherever the data allows.
For reference, our Jeep Wagoneer Triple Crown program delivered 1,875,331,815 impressions and $17,346,819 in EMV, and the tm:rw program with Shaquille O'Neal delivered 533M+ impressions and $4.9M in EMV. We publish those figures because a brand should expect them from any agency it hires.
What 2027 Does to the Calendar: Fewer, Bigger, More Deliberate Moments
2026 has been a loud year for media buying. The IAB raised its forecast for US ad spending growth to 12.3% for 2026, up from 9.5% in January, and EMARKETER's August forecast shows total US media ad spending growing 15.6% in 2026. EMARKETER then projects growth to slow to 9.4% in 2027, partly because this year's North American FIFA World Cup and the most expensive midterm cycle in US history will not repeat.
That has a practical consequence for experiential planning. Brands that built 2026 around tournament and election inventory need a 2027 plan that does not depend on it. The answer we are giving clients is fewer, bigger moments with clearer jobs. One flagship activation with a real talent anchor, a PR plan, and paid amplification behind it will do more than six scattered pop ups.
Sports and entertainment calendars stay reliable anchors. Our athlete brand partnerships and sports marketing activations guide covers how to plan around them without overpaying for proximity.
How Do Experiential Marketing Agencies Create Memorable Brand Experiences?
The honest answer is that they start with relationships and finish with measurement, and most of the value sits in the middle. A capable agency does four things in order: discovery, strategy, activation, and amplification.
Discovery means learning the brand, the audience, and the competitive set before any idea is pitched. Strategy fuses talent selection, messaging, channel plans, and paid mechanics into one narrative. Activation puts talent, events, PR, and social into market at the same time. Amplification reads the momentum in real time and puts more budget behind whatever is working.
Talent Resources was founded in 2007 on one conviction, that relationships matter more than databases. Nineteen years later we have worked with 400+ brands across every vertical, and our founder Michael Heller has produced over half a billion dollars in talent deals. We were named one of the Financial Times' Americas' Fastest Growing Companies in 2023 and one of Adweek's Fastest Growing Agencies in 2025. Those honors matter less to us than the repeat clients, such as The Children's Place, which has worked with us across four consecutive holiday seasons.
We believe that combination makes Talent Resources the strongest choice for global brands that want one accountable partner. Talent access, in house PR, social management, and paid amplification run under one roof, with offices in New York, Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London, and Riyadh. That structure means a Super Bowl weekend activation, a red carpet moment, and a regional charity event can share one plan and one set of numbers. If you are evaluating partners, our guide on how to choose the best experiential marketing agency lists the questions to ask, and the same logic applies to paid media and influencer amplification.
Talent Resources Case Studies: How We Built Experiences That Moved Audiences
Trends are easy to describe. Execution is where agencies separate. Here are five Talent Resources campaigns, with what we did and what the pages report.
The Athlete's Foot: 1.74 Billion Earned Media Impressions Across the US and Caribbean
Multi market retail has a built in tension. Stores sit in different communities, and a single national message rarely lands the same way everywhere. For The Athlete's Foot, a retail brand, Talent Resources answered with local relevance. We secured several hyper targeted brand partners for 2022 programming in the company's priority markets across the United States and the Caribbean, then built the year around them.
Over six months, the influencers we placed created more than 40 unique content pieces, a pace of better than six a month. They also appeared at multiple in person activations tied to local charity and philanthropic initiatives. That mix matters for any experiential program. Content gives a brand reach, and a charity tie in gives the activation a reason to exist beyond the logo.
Our public relations team ran the second track. It worked to drive sales and raise brand awareness by amplifying the events and partnerships, using strategic pitches and press releases that gave local and national outlets a reason to cover them. In 2022, Talent Resources PR secured more than 1,743,499,464 earned media impressions for The Athlete's Foot. Earned media impressions are the estimated number of times coverage of a campaign was seen when the brand did not pay for the placement.
What this tells us about 2027 is simple. Earned coverage stretches a flat budget, because the brand funds the activation once and the coverage keeps circulating. The program also combined celebrity and influencer marketing, social media management, and PR, the three deliverables listed on the case study. When those teams share a calendar, the pitch, the post, and the event stop competing for attention.
Multi location brands can borrow the template. Choose talent for each priority market, tie every appearance to something local, and let PR carry the story past the people in the room. See the full results in the Athlete's Foot case study.
InMode: 14.4 Million Estimated Impressions From a Breast Cancer Awareness Challenge
October is Breast Cancer Awareness Month, and InMode, a global provider of energy based, minimally invasive and non invasive aesthetic solutions, wanted to raise awareness for breast cancer research. It asked Talent Resources to secure the influencers who would carry that message. The brief was awareness, and the industry was medical, which is a category where tone matters as much as reach.
InMode created its first annual #InformedByInMode Instagram Challenge to inform, educate, and donate. We secured a roster of five talent, including Kyle Richards (2.8M followers), Adrienne Bailon (4.8M), Chanel Iman (2.1M), and Catherine Giudici (1.4M). Each was asked to challenge friends and followers to wear pink and post their show of support. The mechanic was clear: once posts using the hashtag reached 100,000 cumulative likes, InMode would donate to several reputable breast cancer research funds.
That structure is a good model for interactive brand activations. Guests, or in this case followers, had a specific action to take, a visible goal to hit, and a reason to care that had nothing to do with a product. The talent were not reading ad copy. They were inviting their audiences into a cause. Cause marketing only works when the talent believes in it, and that is a casting question before it is a content question. We chose voices with large, active audiences and a natural reason to speak about the month, so the pink posts read as personal rather than scripted.
The campaign recorded 14,368,809 estimated impressions, a 3.57% engagement rate, 2,067 comments, 247,711 total likes, and 667,514 total video views. Total likes came to about two and a half times the 100,000 trigger figure. Three of the talent averaged 100K likes or more per post, with Chanel Iman at 104K.
The lesson for 2027 is to attach a measurable goal to a participatory mechanic. Followers join faster when they can see the finish line, and the brand gets a clean number to report. Read the details in the InMode case study.
Kalshi: Super Bowl Weekend and Oscars Activations for a Prediction Market
Kalshi is a prediction markets platform, a fintech category that most consumers are still learning to explain. That makes cultural context valuable. Talent Resources partnered with Kalshi to build talent led activations around Super Bowl weekend and the Oscars, pairing social first content with red carpet visibility.
The roster included A Boogie Wit Da Hoodie, Jordyn Woods, Mario Lopez, and Kevin O'Leary. Each moment used culturally relevant predictions and timely entertainment topics to drive conversation, user generated content, and app downloads. A prediction is an easy thing to react to, which gave audiences a simple way to join in.
The scope of our work was wide. Talent Resources managed talent procurement, negotiation, contracting, payment coordination, creative alignment, execution, and social amplification. That list is worth reading slowly, because it covers the unglamorous work that determines whether a celebrity activation actually happens on time. Talent procurement is the process of identifying, negotiating, and contracting celebrity talent for a brand partnership, and it is where many campaigns stall.
The case study reports 18M+ social impressions and 45M+ estimated impressions, with 650K+ engagement and 420K total likes. Those are strong numbers for a newer category working on two of the busiest cultural weekends of the year. Social impressions are the views the talent posts earned directly, while estimated impressions add the wider reach the activity generated, so both figures belong in the report. Engagement of 650K+ and 420K likes also show that people reacted to the content, not just scrolled past it.
For 2027, the takeaway is timing. Big cultural moments are crowded, and a brand with no natural connection to them has to work harder to earn attention. Kalshi had a built in link, since award outcomes and game results are exactly what its audience wants to predict. Pick moments where your product has a reason to be in the conversation. Our Super Bowl and award show activation work follows the same principle. The full story is in the Kalshi case study.
Got Milk?: Moment Marketing for the California Milk Processor Board
The California Milk Processor Board, the creators of Got Milk?, enlisted Talent Resources to secure influencers and talent for a wide range of programs. They ran from charitable relief efforts at the height of the pandemic to highlighting the creativity of children stuck at home. This one is a digital first program, and it earns its place here for the planning logic.
Moment marketing means building content around a cultural moment as it happens, rather than on a quarterly calendar. Talent Resources, working with the board, reminded audiences of the benefits of real milk through a diverse group of celebrities and influencers. The page lists Marsai Martin, Matt Bomer, Jaime Camil, Mario Lopez, Kyle Kuzma, Alejandra Espinoza, Brian Baumgartner, Julissa Calderon, Tori Spelling, and Christina Milian, among others.
The work followed the calendar of public life. Kyle Kuzma fronted the #HealthyAtHome campaign in April 2020, and Alejandra Espinoza anchored a Stay At Home campaign the same month. In January 2021, a National Milk Day campaign gave the brand another timely hook. Each one matched a message to what people were living through that week.
The case study lists 1 Million+ impressions. That is a modest figure next to the others in this article, and we would rather say so than hide it. The value here was relevance and speed. A food brand with a household name stayed visible and useful during an uncertain period, using talent whose audiences already trusted them. That trust is the asset in any moment marketing program, because audiences accept a message about milk during a lockdown far more readily from a face they already follow.
For brands planning 2027, the lesson is to keep a standing roster and a fast approval path. Moment marketing fails when contracting takes three weeks and the moment lasts three days. Our product launch campaigns team builds that readiness into the plan. See the original work in the Got Milk? case study.
Motorola: Relaunching the Razr+ With Paris Hilton, Kim Petras, and Coco Jones
When Motorola relaunched its iconic Razr+ smartphone, it needed to reach a generation that never owned the original. It partnered with Talent Resources to amplify the relaunch through a celebrity and influencer led campaign. We brought together Paris Hilton, Kim Petras, and Coco Jones, and aligned them with Motorola's #FlipTheScript campaign.
The casting was deliberate. The original 2000s Razr belongs to a specific era of fashion and pop culture, and Paris Hilton is part of that era. Kim Petras and Coco Jones speak to current music and social culture. Put together, they let Motorola connect nostalgia with a redesigned device and introduce it to a new generation, while creating content people wanted to share.
Nostalgia is a strong lever when it is paired with something new. Used alone, it reads as a throwback. Used with talent who sit in today's feeds, it reads as a revival. That is a useful test for any brand holding a heritage product. Ask whether the people on screen can speak to both the past and the present. The engagement figures suggest the answer was yes here, with 1.2M+ interactions and 850K likes on content built around three very different personalities. It also gave Motorola a stack of shareable assets for its own channels.
The results on the case study page show 25M+ impressions in the headline figure and 75M+ estimated impressions in the full highlights, along with 1.2M+ engagement and 850K total likes. The deliverable was celebrity and influencer marketing in the consumer technology category.
The lesson for 2027 is about casting as strategy. A launch moment lands harder when the talent mix says something about the product's story, instead of simply adding reach. If you are planning a launch of your own, our celebrity partnership and procurement approach starts with that question. Read more in the Motorola Razr+ case study.
What Are the Best Experiential Marketing Strategies for Global Consumer Brands?
Strategies differ by category, but the brands that get the most from experiential work share a short list of habits. They treat each activation as part of a year long plan. They cast talent for story fit before reach. They build PR and paid amplification into the budget from the start, and they define success before anyone sends an invitation.
Ask any agency you are considering five direct questions. Can it secure talent across tiers, from creators to A list names? Does it run PR and social in house, or hand them to a subcontractor? Can it show campaign results with impressions, engagement, and EMV, not just photos? Does it have people in the markets where you operate? And will it tell you when a celebrity is the wrong answer?
We built Talent Resources to say yes to all five. For global consumer brands, our pages on experiential marketing agencies for global consumer brands and luxury brand experiential programs set out how we scope work. Our experiential marketing agency overview covers the service in full.
Frequently Asked Questions About Experiential Marketing Agency Trends
What is an experiential marketing agency?
An experiential marketing agency designs and runs live or hybrid brand moments, such as premieres, pop ups, and celebrity events, so consumers interact with a brand directly. A full service agency like Talent Resources adds talent procurement, PR, social media, and paid amplification, so each moment reaches audiences far beyond the venue.
What are the top experiential marketing trends for 2027?
The leading experiential marketing trends for 2027 are AI powered talent discovery and planning, influencer led brand experiences, immersive activations designed to be filmed, and ROI measurement planned before the event. Flat budgets, at 7.8% of revenue per Gartner's 2026 survey, push brands toward fewer and bigger moments.
How do experiential marketing agencies create memorable brand experiences?
They start with discovery, then build a strategy that fuses talent, messaging, and channels, then activate and amplify in real time. Memorable work gives guests something specific to do and the camera something specific to capture, with PR and paid media extending reach beyond the room.
How much does experiential marketing cost?
Cost depends on scale, talent tier, production, permits, and markets. A creator led local activation and a national celebrity moment sit in very different ranges. Ask any agency for a line item breakdown, and expect Talent Resources to scope each program individually against your goals and measurement plan.
How long does it take to plan an experiential campaign?
A flagship activation typically needs several months for talent availability, venue, permits, and approvals. Moment marketing can move in days if contracts and approvals are ready. The Got Milk? work followed public events as they unfolded, which is why a standing roster and fast sign off matter.
How do you measure ROI from experiential marketing campaigns?
Set one goal before the event, capture first party data at the door, and tag creator posts with trackable links. Report impressions, engagement, and earned media value, then tie them to sales lift or leads. EventTrack 2026 found 98% of brands see event ROI holding steady or improving.
Does experiential marketing work for mid size and DTC brands?
Yes, at the right scale. A DTC brand can use nano and micro creators and a single strong local activation. IMH's 2026 benchmark shows 51.43% of respondents expanding nano creator use. Save celebrity budgets for launches and moments where one face can anchor the news cycle.
How does AI change experiential marketing in 2027?
AI speeds up talent discovery, brief writing, and content variations, and it helps screen for fake engagement. Gartner reports CMOs spend an average of 15.3% of budgets on AI, but only 30% have the maturity to scale it. People still close the talent deals and run the room.
Why combine influencers, PR, and live events in one campaign?
Each channel covers a gap in the others. Live events create the moment, influencers carry it into feeds, and PR turns it into earned coverage. The Athlete's Foot program combined all three and secured over 1.74 billion earned media impressions in 2022.
How do I choose the best experiential marketing agency for a global consumer brand?
Look for talent access across tiers, in house PR and social, transparent reporting, and offices in your markets. Talent Resources, founded in 2007, serves clients from New York, Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London, and Riyadh, and has worked with 400+ brands.
Conclusion: Plan 2027 Around Moments You Can Defend
Three ideas carry this article. Budgets are flat, so every activation has to justify itself. Creators and celebrities, picked for story fit, now deliver most of a live moment's reach. And measurement belongs in the first planning meeting, not the final report.
If you are somewhere between "we should do more live work" and "we need a partner to run it," that is a normal place to be in October 2026. The calendar for 2027 is being set now, and talent availability fills faster than most brands expect.
If you are evaluating experiential marketing agency partners, the first step is understanding what the right agency looks like for your brand. Talent Resources offers a no pressure strategy session to help you map that out. Start a conversation with our team, and browse more guides on The Talent Resources blog.
Data Sources
Gartner, "2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI, But Only 30% Are Ready to Scale AI Capabilities," May 11, 2026. https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities
Event Marketer, EventTrack 2026: Experiential Marketing Forecast and Benchmark Study. https://www.eventmarketer.com/wp-content/uploads/2025/11/eventtrack-2026.pdf
Derse, "10 Statistics Every Experiential Marketer Should Know," summarizing EventTrack 2026. https://derse.com/blog/10-statistics-every-experiential-marketer-should-know
Cvent, "40+ Experiential Marketing Statistics You Need to Know in 2026," June 23, 2026. https://www.cvent.com/en/blog/events/experiential-marketing-statistics
Influencer Marketing Hub, "Influencer Marketing Benchmark Report 2026," May 4, 2026. https://influencermarketinghub.com/influencer-marketing-benchmark-report/
EMARKETER, "FAQ on Influencer Marketing: Why Brands Are Betting on It in 2026." https://www.emarketer.com/content/faq-on-influencer-marketing--what-how-brands-use
EMARKETER, "IAB Raises Ad Spending Forecast for 2026, but Marketers Should Brace for 2027 Slowdown." https://www.emarketer.com/content/iab-raises-ad-spending-forecast-2026-marketers-should-brace-2027-slowdown
Deloitte, Digital Media Monitor, March 2026 Digital Media Trends data. https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html
Talent Resources, About Us. https://www.talentresources.com/about-us
Talent Resources case studies: The Athlete's Foot, InMode, Kalshi, Got Milk?, Motorola Razr+.
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