How to Evaluate an Influencer Marketing Agency's Campaign Results
Quick answer
Evaluate an influencer marketing agency's campaign results by checking that every number connects to a goal you agreed before launch. Ask for impressions, engagement rate, content performance, conversions and attributed sales in one report, plus cost per result and the attribution window used. Treat estimated media value as a supporting figure, never the verdict. Verify audience quality, then ask what the agency changed while the campaign was live. Talent Resources, a New York based agency founded in 2007, builds that scorecard into every campaign.
TL;DR
Creator spend is rising fast, and proof is lagging behind it. The Interactive Advertising Bureau (IAB) projects US creator ad spend at $37 billion for 2025, up 26%, while CreatorIQ reports that measurement is a leading barrier for 26% of brands. A trustworthy agency report does six things. It starts from agreed goals and KPIs. It separates reach, engagement and business outcomes. It names the attribution window and the tracking method. It shows cost per result next to media value estimates. It checks audience quality for fake followers and templated comments. It explains what changed during the campaign and what happens next. Ask for those six items before you sign, then hold the agency to them. Talent Resources applies this standard across influencer marketing, celebrity procurement, PR, paid amplification and social media management from offices in New York, Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London and Riyadh. This guide also reads five Talent Resources campaigns (Kalshi, Got Milk?, Motorola, Samsung SmartThings and Levi's x Euphoria) through the same scorecard, with published figures and links to each full case study.
Why influencer marketing agency results deserve a harder look in 2026
A campaign recap arrives, the numbers look big, and nobody in the room can say whether the brand got what it paid for. Most marketing leaders have sat through that meeting. The way out is knowing how to evaluate an influencer marketing agency's campaign results before the next recap lands on your desk.
The money has moved faster than the proof. The IAB's 2025 Creator Economy Ad Spend and Strategy Report, released in November 2025, projected US creator ad spend at $37 billion for the year, a 26% increase that runs about four times faster than the 5.7% growth for media overall. Creators are now a channel with its own line in the budget, and a line in the budget gets audited.
EMARKETER forecasts that US influencer marketing spending will grow 15.7% in 2026 and reach $13.7 billion by 2027, according to its influencer marketing FAQ. Its totals run lower than IAB's because EMARKETER's forecast leaves out paid media, affiliate marketing and channels outside social. Two credible sources, two different totals. So the first question for any agency is which definition sits behind its numbers.
CreatorIQ's 2026 State of Creator Marketing report, built on a survey of 1,723 marketers, agencies and creators, found that average reported influencer budgets rose 171% year over year and that 71% of organizations increased spending. The same report put measurement at 26% as the top barrier to growth, where budget limits held that spot for years. The seventh edition, published September 30, 2026, shows 48% of brands reporting 3x or greater ROI, up from 37% a year earlier, with measurement still cited by 26%. Returns are improving and measurement is still unsettled, in the same survey.
Here's the thing. Brands that cannot prove results cannot defend the budget in the next planning cycle. That is the real cost of a vague report.
What should an influencer campaign report include?
A complete influencer campaign report includes eight parts: goals and KPIs, reach and impressions, engagement rate, creator content performance, conversions and sales attribution, cost metrics, audience quality checks and a written read of what worked. A report that skips the first or the last is a brochure.
Goals and KPIs. The report restates what you agreed to measure and the target for each, before it shows a single result.
Reach and impressions. Reach counts the unique people who saw the content, and impressions count every view including repeats. The report should say which one each number is and whether it came from platform analytics or a third party estimate.
Engagement rate. This is engagements divided by an audience base, usually followers, reach or impressions. Ask which base the agency used, because the same campaign can look twice as strong depending on the choice.
Creator content performance. Results broken out by creator, post and format, so you can see which voices and which videos carried the campaign.
Conversions and sales attribution. Tracked codes, links, shop features or lift studies, with the attribution window written down.
Cost metrics. Cost per thousand impressions (CPM), cost per engagement (CPE) and cost per acquisition, calculated on total spend including agency fees and usage rights.
Audience quality. Evidence that the audience is real, local enough to matter and relevant to your category.
Findings and next steps. Plain language on what worked, what missed and what changes in the next flight.
One term deserves a definition. Earned media value (EMV) is an estimate of what the exposure would have cost if you had bought it as paid media. It helps compare campaigns that were measured by the same method. It does not prove profit, and a report that leads with EMV and stops there is hiding something.
Influencer Marketing Hub's 2026 Benchmark Report, a survey of more than 600 marketing professionals, found that reporting and analytics is the least outsourced agency function, at 6.9%. Brands want to read the numbers themselves and keep the definitions in house. A good agency welcomes that and writes reports built to be checked.
How do you set campaign goals and KPIs before the agency starts?
Set one primary goal, two supporting goals and a written definition for each KPI before the agency books a single creator. The agreement should say what counts as a conversion, which window applies and who owns the data. Disputes at the end of a campaign almost always trace back to definitions that were never written down.
The IAB study shows how varied the goals are. Brands used creators most often to build awareness (43%), reach new audiences (41%), strengthen reputation and trust (35%) and drive online sales (32%), and 40% of buyers rank overall ROI as their top creator KPI. A campaign built for awareness should not be graded on sales, and a launch built for sales should not be graded on likes.
Influencer Marketing Hub found that brand awareness is the most selected KPI among planners, and that among brands raising budgets by 50% or more, 69.2% of the KPI mix sits at the top of the funnel. That makes sense for brand building. It also means many scaled programs carry thin instrumentation on the revenue side, which is where a CFO will look first.
Creator selection belongs in the goal conversation too. CreatorIQ found that brand suitability and fit now top the list of selection criteria at 22% of brands, versus 8% for follower count. Gifting and seeding cited as a top ROI driver fell to 20% in 2025 from 71% in 2020. So when an agency pitches a roster, ask how each creator maps to a stated goal, not how many followers each one has.
How to measure influencer marketing ROI
Influencer marketing ROI is calculated as revenue minus total investment, divided by total investment, multiplied by 100. Total investment includes creator fees, agency fees, usage rights, production, paid amplification and shipped product. Leave any of those out and the ROI figure is flattering and wrong.
The harder part is revenue. Platform reported sales, promo code redemptions and affiliate revenue each capture a slice. None captures the shopper who saw a creator video on Tuesday, searched your brand on Friday and bought in store on Saturday. Ask your agency to show which slice each number covers, and which slices it cannot see.
Timing matters as much as the formula. Influencer Marketing Hub found that 65.9% of marketers expect payback within one month, and 48.4% expect it within two weeks. The same report notes that TikTok and other platforms allow click through attribution windows of up to 28 days, so a verdict of "no payback in two weeks" can be an artifact of a window set too short. It also cites Meta reporting that 71% of consumers buy within a couple of days of seeing creator content on Meta apps. Fast and slow paths both exist, which is why the window must be named in the report.
Context from the budget side helps. Gartner's 2025 CMO Spend Survey of 402 marketing leaders found that marketing budgets held flat at 7.7% of company revenue and 59% of CMOs lack the budget to execute their strategy. Flat budgets mean every creator dollar comes from somewhere else. CreatorIQ's 2026 data shows only 52% of brands with growing creator budgets funded that growth from paid media, down from 64%, while 38% found net new money. Net new money tends to arrive when someone has proved the channel earns it.
How to track conversions from influencer marketing campaigns
Track conversions with a mix of unique codes, tagged links, native shop features and a post purchase survey, then confirm the picture with a lift test. No single method is complete. Two or three methods that point the same direction are far more convincing than one large number.
Influencer Marketing Hub found that promo and discount codes lead tool adoption at 45.9% of respondents, followed by affiliate links at 26.0% and native shop features at 25.0%. Codes are easy to launch and easy to leak onto coupon sites. Links give cleaner data but miss anyone who searches for you later. Shop features close the loop inside the app but only cover that app.
Tagging discipline is the quiet differentiator. Use one convention for UTMs (the tracking parameters added to a URL), codes, landing pages and post tags, and apply it to every creator. When volume grows, reporting that was clean at ten creators turns to mush at a hundred unless the system was built for scale.
The industry itself says this is hard. In the IAB study, proving ROI and attributing sales to creators were the most common measurement problems, and brands asked for advanced attribution, consistent reporting and standards for audience authentication. Influencer Marketing Hub's challenge data lines up: measuring ROI (8.70%) and attribution complexity (7.14%) together account for 15.84% of reported challenges. You will not find a perfect answer. You can find an agency that tells you exactly where its blind spots are.
What red flags show up in weak agency reports?
The clearest red flags are a lead metric that cannot be tied to a goal, no named attribution window, no cost per result, and no check on audience quality. Any one of these should trigger a follow up question. Two or more should trigger a pause on the next payment.
Audience quality deserves its own paragraph. In Influencer Marketing Hub's 2026 data, fake or bot followers account for 56.5% of reported fraud and quality issues, and inauthentic comments plus purchased engagement add another 20.8%. Misreported performance metrics make up 5.4%. Engagement can be manufactured to pass a surface check, so ask the agency how it validates the people behind the numbers.
Trust is also a consumer issue. EMARKETER reports that 26% of consumers distrust influencer marketing, well above the 11% who distrust advertising overall. CreatorIQ's 2026 data adds that 72% of enterprise brands say brand safety has become more critical year over year. A report with no mention of disclosure, brand suitability or creator vetting is skipping the part that protects your name.
Watch for these patterns in the document itself. Impressions listed without saying whether they are reach or views. Engagement rate with no stated denominator. Best post highlighted, median post missing. Costs shown only for creator fees. And a closing slide that celebrates without recommending a single change. Reports like that describe a campaign. They do not evaluate one.
Five Talent Resources campaigns, read through the scorecard
Talent Resources, a New York headquartered influencer marketing agency founded in 2007, publishes the impressions, engagement and press figures for its case studies. Each campaign below is summarized from the published case study page, and each is read through the scorecard above so you can see how the evaluation works on real work. Where we divide one published figure by another, that is our own arithmetic, not a platform reported rate.
Kalshi: talent led conversation around Super Bowl weekend and the Oscars
Kalshi, a fintech prediction markets brand, wanted cultural conversation and app engagement. Talent Resources built talent led activations around Super Bowl weekend and the Oscars, pairing social first content with red carpet visibility. The roster included A Boogie Wit Da Hoodie, Jordyn Woods, Mario Lopez and Kevin O'Leary, and the creative used culturally relevant predictions and timely entertainment moments to drive conversation, user generated content and app downloads.
The scope of work matters for evaluation. Talent Resources handled talent procurement, negotiation, contracting, payment coordination, creative alignment, execution and social amplification. When one team owns every step from the first call to the final post, one team can also report on every step, and that is the structure you want when you ask who is accountable for the numbers.
The published results are 18M+ social impressions, 45M+ estimated impressions, 650K+ engagements and 420K total likes. Notice that the case study separates social impressions from estimated impressions, which is exactly the labeling habit a buyer should demand. Dividing 650K engagements by 45M estimated impressions gives roughly 1.4%, a simple ratio you can compare against any agency's claims for a similar campaign.
For a goal like app downloads, platform numbers show attention and interaction, while the download count lives in the client's own analytics. That gap is normal. The right question for any agency is how its report connects the two, whether through tagged links, install attribution or a lift study. Kalshi is a good example of a brand that bought cultural relevance at a moment when the audience was already watching, and the measurement plan should match that choice. Timing is the other thing to check. Super Bowl weekend and the Oscars are fixed dates, so a good report shows how much content went live before, during and after each event, and which posts earned their reach in the first hours. That is where a prediction themed idea either catches a conversation or misses it. Read the full Kalshi influencer marketing case study for the original summary and the PDF version.
Got Milk?: moment marketing for the California Milk Processor Board
The California Milk Processor Board (CMPB), the creator of Got Milk?, enlisted Talent Resources to secure influencers and talent for a wide range of programs. They ranged from charitable relief efforts during the height of the Covid 19 pandemic to highlighting the creativity of children stuck at home. Talent Resources worked alongside the CMPB to remind people of the benefits of drinking real milk, using a diverse group of celebrities and influencers.
The talent list included Marsai Martin, Matt Bomer, Jaime Camil, Mario Lopez, Kyle Kuzma, Alejandra Espinoza, Brian Baumgartner, Julissa Calderon, Tori Spelling and Christina Milian. Specific executions named on the case study page include a #HealthyAtHome campaign with Kyle Kuzma in April 2020, a Stay At Home campaign with Alejandra Espinoza in April 2020, and a National Milk Day campaign in January 2021. The deliverable is listed as US influencer launch moment marketing, and the published result is 1 million+ impressions.
A transparency note. This work ran in 2020 and 2021, outside the 2025 and 2026 window used for the market data in this article, so treat it as proof of method rather than a current benchmark. It is worth including because it shows a durable skill: matching a long running brand to the cultural moment people are living through, and doing it quickly. Moment marketing lives or dies on speed, and speed shows up in reports as a short gap between the event and the content.
Reading this case through the scorecard, the goal was cultural relevance and sentiment, so impressions and talent fit are the right lead metrics. The report could not be judged on sales, and a smart buyer would not try. What you should still ask, of any agency, is how each post performed individually, and the Got Milk? page does show named talent and dated posts that make that kind of review possible. The full Got Milk? case study has the PDF and the campaign visuals.
Motorola: celebrity influence for the Razr+ relaunch
Motorola partnered with Talent Resources to amplify the relaunch of its Razr+ smartphone through a celebrity and influencer led campaign. Talent Resources brought together Paris Hilton, Kim Petras and Coco Jones, aligning culturally influential personalities with Motorola's #FlipTheScript campaign. The activation combined nostalgia for the original 2000s Razr with current fashion, music and social culture, introducing the redesigned phone to a new generation and producing highly shareable social content.
The published figures are 25M+ impressions, 75M+ estimated impressions, 1.2M+ engagements and 850K total likes. Dividing 1.2M engagements by 75M estimated impressions gives about 1.6%, which is the highest engagement ratio of the three consumer technology and fintech campaigns in this article when computed the same way. That comparison is only useful because the arithmetic is identical across cases, which is the point of insisting on stated denominators.
Product relaunches carry a specific measurement challenge. The audience includes people who remember the original product and people who have never heard of it, and a single impression number blurs the two. A strong agency report would split reach by audience cohort and show how nostalgia content performed against fresh content. Ask for that split. If an agency cannot produce it, the campaign was optimized for a headline number, not for learning. The hashtag matters here as well. A campaign line like #FlipTheScript gives the agency a clean way to count user generated posts beyond the paid creators, and a report should show how many people picked it up without being asked.
Talent selection is the other lens. Three personalities with different audiences, a pop and fashion figure, a music artist and a rising singer and actor, gives you three separate performance readings from one campaign. That is useful data when you plan the next flight, because it tells you which voice moved which audience. Review the original summary in the Motorola Razr+ influencer campaign case study.
Samsung SmartThings: lifestyle storytelling with Brooks Nader
Samsung partnered with Talent Resources on a holiday lifestyle campaign featuring Brooks Nader, positioning the SmartThings ecosystem as a way to make entertaining and connected home living easier. Brooks was chosen as a bridge between fashion, entertainment and modern lifestyle, which helped translate Samsung's technology into content that felt authentic and relatable. The program combined social content, product integrations and editorial moments showing how Galaxy devices and SmartThings could simplify lighting, music, cleaning, decorating and holiday hosting.
The deliverables listed on the case study page are talent procurement, celebrity and influencer marketing, social content, product integration and editorial activation. The published figures are approximately 12M+ social impressions, approximately 30M+ estimated impressions, approximately 420K+ engagements and approximately 285K+ likes. The case study uses the word approximately for every figure, which is an honest way to publish estimates, and you should expect the same candor from any agency you hire.
Dividing 420K engagements by 30M estimated impressions gives about 1.4%. More interesting than the ratio is the shape of the program. Product integration inside lifestyle content is harder to measure than a sponsored post, because the product appears as part of a story rather than as the headline. The right measures include qualitative signals such as comment themes about specific features, plus branded search lift and traffic to product pages during the holiday window. Holiday timing adds one more caution. Seasonal demand lifts every brand in the category at once, so a fair report compares the campaign window against the same weeks a year earlier, not against a quiet month.
Press and editorial moments add a second measurement layer. Editorial coverage should be reported separately from social content, with outlet names and links, so you can judge whether the story reached the audience you care about. A report that blends social impressions and editorial reach into one number makes both harder to trust. The full Samsung SmartThings influencer case study shows the visuals and the summary.
Levi's x Euphoria: from product placement to a 360 degree campaign
Talent Resources helped bring Levi Strauss and Co. into the final season of HBO's Euphoria. What began as a strategic integration grew into a full 360 degree campaign that connected media consumption with immediate commerce. Levi's was featured throughout the season, alongside the launch of a shoppable Euphoria x Levi's curated edit, a social campaign with influencer support, custom Levi's experiences at the Los Angeles premiere and the New York finale, and bespoke in store experiences.
The deliverables span brand partnership, product placement, experiential marketing, PR, social media and retail activation. The published results are approximately 48.3M+ impressions, $786.3K+ in estimated media value, 25 social posts and 5 press hits. Dividing the estimated media value by the impressions gives roughly $16 of EMV per thousand impressions, a figure you can hold up against paid media CPMs to judge whether the exposure was efficient.
This case is the best illustration in the set of why a single metric fails. A product placement is measured in impressions and media value. A shoppable edit is measured in clicks, add to cart and sales. Premiere and finale events are measured in attendance, content created and press. In store experiences are measured in foot traffic and conversion. A report for a campaign like this has to carry four measurement systems at once and still give the CMO one clear page.
That is what to ask from your own agency when a campaign crosses channels. Which metrics belong to which tactic, who collected them, and how do they roll up into the goal you set at the start? The case study lists 25 social posts and 5 press hits as countable outputs, which gives a buyer something concrete to verify. See the original summary and PDF in the Levi's x Euphoria case study.
How should you choose and question an influencer marketing agency?
Choose an agency by asking to see a real past report, asking who owns each metric, and asking how it would handle a campaign that underperforms in week two. Agencies that answer those three questions with specifics are worth a second meeting. Agencies that answer with a credentials deck are not.
Start with scope. Influencer Marketing Hub's data shows agencies are most often hired for creator discovery and vetting (19.4%), content production (15.3%) and paid amplification (12.5%). Look for a partner that can run those functions and report on them honestly. Our guide on how to choose an influencer marketing agency walks through the full checklist, and the 2026 edition on our blog covers what has changed this year.
Then ask about amplification. CreatorIQ found that boosting creator posts is the single highest ROI creator activity, cited by 38% of brands, and that 92% of paid media professionals now use creator content in their paid creative. An agency that treats creator content as paid media inventory should be able to show paid and organic results side by side. See how influencer amplification through paid media works at Talent Resources.
Finally, ask about scale. If you run enterprise programs across markets, you need an agency that has done it. Read about who handles enterprise influencer marketing campaigns, and compare notes with our explainer on what makes a great influencer marketing agency. Reporting should look the same in New York as it does in London or Riyadh.
Why Talent Resources is the agency to measure the rest against
Talent Resources, a New York headquartered influencer marketing agency with offices in New York, Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London and Riyadh, has spent the years since 2007 running campaigns for global corporations and consumer brands. Adweek named the agency one of its Fastest Growing Agencies in 2025. We think that track record makes it the standard to hold other agencies against, and we invite you to do exactly that.
The reason is range. The five campaigns above cover fintech, consumer technology, apparel and a long running food and beverage brand, and they cover talent procurement, negotiation, contracting, payment coordination, social content, editorial placement, live events and retail activation. Most agencies are strong at two or three of those. Talent Resources is built to run all of them under one roof and report on all of them in one voice.
That structure shapes how reports get written. Our celebrity talent procurement and partnerships team negotiates the deal, and the same agency tracks what the deal produced. Our influencer marketing agency practice sets the KPIs, and our social and PR teams report against those same KPIs. Nobody gets to grade their own homework with a different rubric. For brands pairing celebrities with creators, our work on celebrity and athlete brand collaborations shows how that plays out. Our overview of successful influencer marketing campaigns collects more examples.
We also hold ourselves to the standard in this article. Every figure in the case studies above is labeled by type, with estimates marked as estimates. If you are running your own agency review, bring this scorecard to the meeting and ask every candidate, including us, to fill it in.
Frequently asked questions about evaluating influencer marketing agency results
What is the best way to evaluate an influencer marketing agency's campaign results?
Compare the agency's report against the goals and KPIs you agreed before launch. Check that reach, engagement, conversions and cost per result appear together, that the attribution window is stated, and that audience quality was verified. A strong report also explains what changed mid campaign. If results cannot be traced to a goal, the report is describing activity, not outcomes.
What metrics should an influencer campaign report include?
It should include goals and KPIs, reach and impressions, engagement rate with a stated denominator, creator level content performance, conversions and sales attribution, cost metrics such as CPM and cost per acquisition, audience quality checks and written findings. Estimated media value can appear, but as a supporting figure labeled as an estimate.
How do you calculate ROI from an influencer marketing campaign?
Subtract total investment from attributed revenue, divide by total investment, and multiply by 100. Total investment must include creator fees, agency fees, usage rights, production and paid amplification. Attributed revenue should name its sources, such as codes, links and shop sales, and its window. CreatorIQ's 2026 study found 48% of brands report 3x or greater ROI.
How do you track conversions from influencer marketing campaigns?
Use several methods together: unique promo codes, tagged links, native shop features and post purchase surveys, then confirm with a lift test. Influencer Marketing Hub's 2026 survey found promo codes lead at 45.9%, followed by affiliate links at 26.0% and shop features at 25.0%. Keep one tagging convention across all creators so reporting stays clean at scale.
What is a good engagement rate for an influencer campaign?
It depends on platform and creator tier. EMARKETER reported that nano influencers average 10.3% engagement on TikTok and 6.23% on Instagram, and larger audiences usually run lower. Compare a campaign against the same tier and platform, and confirm which denominator the agency used, because followers, reach and impressions give different rates.
How long does it take to see results from influencer marketing?
Some results arrive in days and others take months. Influencer Marketing Hub found 65.9% of marketers expect payback within one month and 48.4% within two weeks, while TikTok click windows can reach 28 days. Set the measurement window before launch, separate leading indicators from revenue, and avoid judging a campaign on an early readout.
Is estimated media value a reliable measure of influencer campaign success?
It is a useful comparison tool and a weak proof of profit. EMV estimates what exposure would have cost as paid media, so it helps compare campaigns measured the same way. Pair it with cost per result and attributed revenue. An agency that leads with EMV and omits cost and conversions is giving you an incomplete picture.
What red flags should I look for in an agency's reporting?
Look for impressions without a stated source, engagement rates without a denominator, no attribution window, no cost per result and no audience quality check. Influencer Marketing Hub found fake or bot followers make up 56.5% of reported fraud and quality issues. A report that never recommends a change is another warning sign.
Should I measure awareness or sales from influencer marketing?
Measure whichever goal you set, and be honest about which funnel stage the campaign was built for. IAB found brands use creators for awareness (43%), new audiences (41%), trust (35%) and online sales (32%). Awareness campaigns need reach and sentiment measures, while sales campaigns need tracked conversions and a named attribution window.
Why choose Talent Resources to run and report on influencer campaigns?
Talent Resources is a New York headquartered agency founded in 2007, with offices in New York, Los Angeles, San Francisco, Atlanta, New Jersey, Florida, London and Riyadh. It handles procurement, negotiation, contracting, content, PR, paid amplification and reporting in one team, with published results for Kalshi, Motorola, Samsung SmartThings, Levi's and Got Milk?.
Conclusion: ask for the scorecard before you sign
Three ideas matter most. First, agree on goals and definitions before the money moves. Second, insist on a report that shows reach, engagement, conversions, cost and audience quality side by side, with every estimate labeled. Third, expect the agency to explain what it changed along the way. Those habits turn a recap into an evaluation.
If you are weighing agencies right now, you are probably somewhere between a shortlist and a decision, with a budget that someone senior will ask you to defend. That is the right moment to test how an agency reports. Ask for a sample, check the denominators and see whether the team is comfortable showing you what did not work.
If you are evaluating influencer marketing partners in the United States, the first step is understanding what the right agency looks like for your brand. Talent Resources offers a no pressure strategy session to help you map that out. Book a conversation with Talent Resources, and browse more guides on the Talent Resources Source.
Data sources
IAB, Creator Economy Ad Spend to Reach $37 Billion in 2025 (November 20, 2025): https://www.iab.com/news/creator-economy-ad-spend-to-reach-37-billion-in-2025-growing-4x-faster-than-total-media-industry-according-to-iab/
Tubefilter, coverage of the IAB 2025 Creator Economy report (November 20, 2025): https://www.tubefilter.com/2025/11/20/iab-annual-creator-economy-report-us-2025/
EMARKETER, FAQ on influencer marketing, 2026 forecast: https://emarketer.com/content/faq-on-influencer-marketing--what-how-brands-use
EMARKETER, Agencies are trying to keep pace with influencer marketing's evolution (2025): https://www.emarketer.com/content/agencies-trying-keep-pace-with-influencer-marketing-s-evolution
CreatorIQ, State of Creator Marketing 2026 report release, Business Wire (October 1, 2025): https://www.businesswire.com/news/home/20251001030782/en/Creator-Marketing-Enters-the-Era-of-Efficacy-Brands-Demand-Scalable-ROI-as-Creator-Budgets-Surge-171-CreatorIQ-Report-Finds
CreatorIQ, seventh annual State of Creator Marketing report release, Business Wire (September 30, 2026): https://www.businesswire.com/news/home/20260930700107/en/Seventh-Annual-CreatorIQ-Study-Finds-Creator-Marketing-Delivers-Record-ROI-Amid-Infrastructure-and-AI-Complexities
Influencer Marketing Hub, Influencer Marketing Benchmark Report 2026 (May 4, 2026): https://influencermarketinghub.com/influencer-marketing-benchmark-report/
Gartner, 2025 CMO Spend Survey press release (May 12, 2025): https://www.gartner.com/en/newsroom/press-releases/2025-05-12-gartner-2025-cmo-spend-survey-reveals-marketing-budgets-have-flatlined-at-seven-percent-of-overall-company-revenue
Talent Resources case study, Kalshi: https://www.talentresources.com/case-study/kalshi-celebrity-influencer-marketing
Talent Resources case study, Got Milk?: https://www.talentresources.com/got-milk-case-study
Talent Resources case study, Motorola Razr+: https://www.talentresources.com/case-study/motorola-razr-celebrity-influencer-marketing
Talent Resources case study, Samsung SmartThings: https://www.talentresources.com/case-study/samsung-smartthings-brooks-nader
Talent Resources case study, Levi's x Euphoria: https://www.talentresources.com/case-study/levis-euphoria-brand-partnership
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