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The Source by Talent Resources: Issue 29







Jordan's Skinny Mixes Announced the Launch of Skinny Syrups in Select Target Stores Jordan's Skinny Mixes, the number one brand for zero-calorie and zero-sugar syrups, announced the launch of three flavors from its Naturally Sweetened Syrup line in select Target stores in various states, including Texas, New Mexico, Virginia, Connecticut, North Carolina, New York, Maryland and more. Skinny Mixes has partnered with influencers, such as Target Trendsetter, to host giveaways and spread the word about Skinny Mixes launching in Target.




Skinny Mixes on Trend Hunter and

FoodBev Media

Skinny Mixes was featured on Trend Hunter for the launch of its new naturally sweetened syrup line. The syrups are made with no artificial sweeteners or flavors, and are crafted using stevia, monk fruit and erythritol to achieve their sweet, yet sugar-free, flavor.




Skinny Mixes’ addition of three new products to its festive collection was featured on FoodBev Media. The new additions include sugar-free Peppermint Mocha Sauce, sugar-free Eggnog Syrup and sugar-free Chestnut Praline Syrup.






Talent Resources is proud to now be partnered with BLK PRIME. BLK PRIME is a subscription video-on-demand company that offers multicultural content to a diverse audience worldwide. To learn more about BLK Prime, visit: https://watchnow.blkprime.com/ and to order the pay-per-view, visit https://ppv.blkprime.com/pay-per-view. On social media follow #CrawfordAvanesyan, on Instagram @BLKPRIMEBOXNG @BLKPRIME, on Twitter @BLKPRIMEBOXING, on Facebook @BLKPRIMEMEDIA

BLK Prime / Terence Crawford on The MMA Hour Terence Crawford, an American boxer and World Champion in three divisions, was interviewed by Ariel Helwani on The MMA Hour and spoke about his upcoming fight with David Avanesyan and more.




Mandy Moore x Gymboree

Mandy Moore embodied the spirit of the Thanksgiving holiday with the families at Union Station Homeless Services in Pasadena where she unveiled the first (of 10!) Gymboree wardrobe closets stocked with holiday clothing essentials, treated the families to personalized holidays gifts and enjoyed a warm meal together.


Eva Longoria x InMode

Eva Longoria teamed up with Inmode because taking care of her body and overall wellness is highly important to her. Inmode has excellent body treatments that not only have helped maximize results but have also inspired a new wave of confidence in Eva and many others.







Mario Lopez x Toys "R" Us

In honor of Geoffrey the giraffe’s birthday Mario and his family challenged viewers to learn Geoffrey’s dance and show their moves to enter the Toys “R” Us sweepstakes for a chance to win an awesome toy package hand delivered by Geoffrey himself!



Sean and Catherine Lowe X Mizzen + Main

Holiday time is here, and that means more family photos. Mizzen + Main tapped Catherine Lowe to help spread the word about Mizzen + Main's super comfy and stylish outfits for the holidays.




The Athlete's Foot X Roc Nation

X Feeding America

The Athlete's Foot and Team Roc, Roc Nation's philanthropic and social justice division provided 200,000 meals to communities in need with Feeding America to raise awareness about food insecurity during the Thanksgiving Holiday Season. From November 1st - November 24th, select TAF stores in Chicago, Raleigh-Durham, New Orleans and Atlanta co-hosted in-store food donations with hometown talent including: Ambré,Skyy Clark,Dain Dainja,Dixson, and Reuben Vincent.


The Talent Resources social media division executed a strong social media campaign to amplify these in-store donation events to meet the 200,000 meal goal and bring awareness to the problem of food insecurity across the country.









Happy Viking on Black Enterprise

Venus Williams, creator of Happy Viking, the plant-based superfood nutrition company, shared her experience of the benefits of a plant-based lifestyle and the importance of proper nutrition with Black Enterprise.





Whimstay on Benzinga

Whimstay, the premiere last-minute vacation rental platform, offers exclusive property rentals at discounts up to 60% off compared to other online travel agencies. Whimstay allows travelers to enjoy their vacation experiences more by ditching the burden of hefty lodging expenses. Whimstay's low prices lighten the costs of any sort of vacation, allowing travelers to spend the money they saved on extra adventures during their time away.





Lola + The Boys on Us Weekly

Lola + The Boys was mentioned on Us Weekly for being the go-to brand for celebrity children clothing including Beyoncé’s daughter, Blue Ivy.







A Boy Band Christmas on Page Six

Page Six mentioned A Boy Band Christmas in its “We hear…” 2022 segment. Jeff Timmons, Justin Jeffre, and Drew Lachey (98 Degrees), Erik-Michael Estrada (O-Town), Jamie Jones (All-4-One) and Ryan Cabrera will be hitting the road for A Boy Band Christmas, a holiday tour of hits and Christmas classics.






Swanson W/I/O on Sweety High

Swanson W/I/O Mental Wellness SELF-CARE Vitamins were included as a part of Sweety High’s self-care gift guide.








TRV’s Investor Syndicate

As a member of TRV’s Investor Syndicate, you can choose to invest on a deal by deal basis. You will have access to secured allocations in highly competitive venture capital opportunities that have return potentials of ~10-100x+.


At Talent Resources Ventures, we pride ourselves on our ability to utilize both sides of our diverse company. We leverage our PR, Social Media Marketing and Celebrity Influencer Services to benefit our portfolio companies, and allow for greater investment opportunities. We have passion for helping early stage entrepreneurs innovate and provide value to their customers.


TRV co-invests alongside other top tier investors in seed through growth stage companies across Consumer, Tech, FinTech, Cannabis, Hospitality, Blockchain, and Health & Wellness industries.







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